Omicon Entertainment is a New York-based event production and experiential marketing firm that targets millennial audiences. The company has produced over 40,000 tickets sold for events with headliners having a combined social media reach of over 23 million fans. Case studies describe successful events including an A$AP Ferg album release party and Juicy M performance. The document outlines Omicon's services, accomplishments, and market opportunities in the college student demographic.
2. TABLE
WHO WE ARE
2
3
4
5
WHAT WE’VE DONE
WHY IT MATTERS
WHERE WE’VE BEEN RECOGNIZED
CONTACT US
1
OF
CONTENTS
INTRODUCTION
6
EVENT REACH
HEADLINER SOCIAL MEDIA REACH
CASE STUDIES
7
8
10
CORPORATE TEAM
9
3. INTRODUCTION
Dear Reader,
It is our pleasure to introduce you to Omicon Entertainment, Inc.; a nightlife
and entertainment company headquartered in New York, NY. The company
was formed in March 2014 as a subsidiary of Omicon, Inc. and has produced
events for a largely millennial audience.
The management team is led by New York City event planner Kazi Ali, who
brings with him experience that includes the sale of over 60,000 event tickets,
partnerships with top brands such as MTVu and Uber and a host of talent
bookings with headliners that have a combined social media reach of over
23 million fans (Facebook Likes + Twitter Followers + Instagram Followers).
We welcome all opportunities for partnerships in creating engaging
experiences for the estimated 20 million college students in the US; starting
with the 600,000 students in New York City. Together we can provide lasting
impressions that drive sales and increase awareness; a true win-win-win.
We thank you for your time and invite you to reach out with any questions
you may have. We hope to speak with you soon.
Warm Regards,
Patrick Diamitani
Vice President, Strategic Partnerships
4. WHO WE ARE
EVENT PRODUCTION
We host live events in the Electronic
Dance Music and Hip-Hop space
through our intensive network of
NYC venue operators and booking
agencies.
ARTIST DEVELOPMENT
Omicon Entertainment is a millennial-engagement firm that
targets 18 to 25 year old consumers of entertainment content.
We actively support independent
musicians by creating opportunities
to open in front of thousands of
people and headlining acts.
EXPERIENTIAL MARKETING
We partner with brands and student
groups to achieve impactful advertising
goals on behalf of our clients.
TECHNOLOGY
We invest in technology that is relevant
to the entertainment industry or adds
value to our consumers.
5. mtv
WHAT WE’VE DONE
40,000 +
20 +
1 Million +
100 +
30 +
10 Million +
TICKETS SOLD
BRAND PARTNERSHIPS
EMAIL CONTACTS
PROMOTERS
HEADLINERS
DIGITAL IMPRESSIONS
6. EVENT REACH
WHAT
WE’VE
DONE
EVENT
VENUE
TICKETS
SOLD
DATE
HEADLINERS
08/11/2012
12/05/2012
03/30/2013
05/11/2013
07/03/2013
08/17/2013
08/20/2013
08/23/2013
08/28/2013
09/27/2013
10/19/2013
10/25/2013
10/31/2013
11/22/2013
11/27/2013
12/27/2013
12/29/2013
02/22/2014
02/27/2014
03/21/2014
04/18/2014
05/02/2014
05/23/2014
06/14/2014
07/25/2014
08/22/2014
09/25/2014
10/03/2014
10/17/2014
10/31/2014
I’m Shmacked
I’m Shmacked
I’m Shmacked
Brotips
4th of July ft. Lloyd Banks
I’m Shmacked ft. Machine Gun Kelly
A$AP Ferg Album Release Party
NYC Welcome Week (11 Events)
Electric Rush ft. Lady Faith and DJ Caffeine
ft. Major Lazer
Electric Flurry: World’s Largest Foam Party
I Love College ft. Machine Gun Kelly
Halloween Party (3 Events)
ft. Caked Up
Project 46
ft. Flatbush Zombies
Xandernation
ft. Basshunter, OK, Luminox
Wolf of Wall Street Pt. 1
Yg Album Release Party
ft. Victor Niglio
ft. Zaxx, Sean G
ft. DJ S3RL
Electric Flurry: World’s Largest Foam Party
ft. Autoerotique, Party Favor
Wolf of Wall Street the Finale
NYC Welcome Week (11 Events)
Juicyland ft. Juicy M
I’m Shmacked ft. Jai Wolf
Blastoff Boat Party ft. Erizo
Thriller Halloween ft. DJ Issac, HeroesxVillains
Electric Warehouse
NJ
Electric Warehouse
Electric Warehouse
Electric Warehouse
Electric Warehouse
Electric Warehouse
Various Locations in NYC: Motivo, Rosewood, Webster Hall, Rivington Hote, The Zephyr Yacht, Stage 48
Stage 48
B.B. Kings
Amazura Concert Hall
B.B. Kings
Various Locations
Columbus 72
B.B. Kings
SRB Brooklyn
SRB Brooklyn
Amazura Concert Hall
Columbus 72
Melrose Ballroom
Stage 48
Stage 48
Boat Party
Amazura Concert Hall
Columbus 72
Various Locations in NYC: Motivo, Rosewood, Webster Hall, Rivington Hote, The Zephyr Yacht, Stage 48
Stage 48
Stage 48
The Jewel Yacht
Amazura Concert Hall
1,500
2,000
1,000
1,500
1,500
2,000
2,000
10,000
1,300
1,000
2,000
1,000
1,500
900
1,000
800
700
3,500
800
1,000
700
1,500
550
2,800
800
10,000
1,500
4,000
500
2,300
N/A
N/A
N/A
N/A
Lloyd Banks
Machine Gun Kelly
A$AP Ferg
N/A
Lady Faith, DJ Caffeine
Major Lazer
N/A
Machine Gun Kelly
N/A
Caked Up
Project 46
Flatbush Zombies
Xandernation
Basshunter, OK, Luminox
N/A
Yg
Victor Niglio
Zaxx
DJ S3RL
Autoerotique, Party Favor
N/A
Meaux Greene, Antiserum
Juicy M
Jai Wolf
Erizo
DJ IssacHeroesxVillains
TOTAL
61,650
7. Σ
HEADLINER SOCIAL
MEDIA REACH
WHAT
WE’VE
DONE
ARTIST LIKES FOLLOWERS COMBINED
FOLLOWERS
Machine Gun Kelly
Basshunter
Lloyd Banks
Juicy M
A$AP Ferg
Major Laser
YG
Flatbush Zombies
DJ Issac
Caked Up
Autoerotiq
Party Favor
Zaxx
Antiserum
Luminox
Lady Faith
Meaux Greene
HeroesxVillains
Victor Niglio
Sammi Morales
DJ S3RL
Jai Wolf
DJ Caffiene
Erizo
Jillionaire
Project 46
3,577,415
3,202,471
1,994,859
2,267,412
1,824,723
1,377,231
135,666
220,389
288,828
180,146
162,244
129,406
112,959
87,806
90,066
84,928
68,962
56,639
55,273
-----
49,662
27,068
22,951
7,231
10,744
437,804
903,000
74,000
877,000
62,600
360,000
296,000
559,000
128,000
44,900
40,400
32,400
7,701
10,100
21,000
20,100
5,531
10,100
21,900
15,200
7,213
-----
3,102
2,291
-----
15,100
26,600
1,248,168
-----
217,955
266,648
405,144
214,579
882,028
64,820
11,242
43,654
13,840
4,520
12,598
7,385
-----
6,387
6,125
-----
5,720
62,053
133
879
2,420
3,164
-----
4,379
5,728,583
3,276,471
3,089,814
2,596,660
2,589,867
1,887,810
1,576,694
413,209
344,970
264,200
208,484
141,627
135,657
116,191
110,166
96,846
85,187
78,539
76,193
69,266
49,795
31,049
27,662
10,395
25,844
468,783
TOTAL FANS 23,495,583
FOLLOWERS
16,472,883 3,543,238 3,479,462
8. Σ Σ
CASE STUDY WHAT
WE’VE
DONE
In March of 2013, Omicon
Entertainment executive Kazi
Ali reached out to A$AP Ferg to
produce a show at the Electric
Warehouse in Brooklyn, NY. After
brief deliberation, the A$AP Ferg
Team decided to entrust Kazi with
the production and promotion
of A$AP’s official album release
party. A partnership with MTVu
quickly ensued and 2,000 fans an
incredible experience with special
guests A$AP Ferg and Ryan Leslie.
A$AP FERG ALBUM RELEASE PARTY
A$AP Ferg
1,824,723
Likes
360,000
Followers
405,144
Followers
2,589,867
Combined
Followers
MACHINE GUN KELLY:
EST. 19XX ALBUM RELEASE PARTY
Event Date
25 March 2013
Event Venue
Electric Warehouse
Tickets Sold
2,000
Brand Partner
MTVu
Headliner
A$AP Ferg
Special Guest
A$AP Ferg, A$AP Mob,
Ryan Leslie
Machine Gun Kelly was hired to
produce an album-release party
for his artists at B.B. Kings Blues
Bar and Grill in New York, NY;
promoting the event over various
social media platforms. The event
was depicted by the artist as
being one of the biggest party
experiences he had hosted.
Machine Gun Kelly
3,577,415
Likes
903,000
Followers
1,248,168
Followers
5,728,583
Combined
Followers
Event Date
25 October 2013
Event Venue
B.B. King
Tickets Sold
1,500
Headliner
Machine Gun Kelly
9. Σ
Σ
CASE STUDY WHAT
WE’VE
DONE
ELECTRIC FLURRY:
WORLD’S LARGEST FOAM PARTY
Omicon Entertainment partnered
up with Electric Flurry: World’s
Largest Foam Party to create an
experience complete with foam
cannons, exotic dancers and
headlining DJ’s; capturing the
attention of nearly 4,000 event-goers.
AutoErotique
162,244
Likes
32,400
Followers
13,840
Followers
208,484
Combined
Followers
Event Date
14 June 2014
Event Venue
Amazura Concert Hall
Tickets Sold
3,500
Headliners
AutoErotique, Party Favor
Party Favor
129,406
Likes
7,701
Followers
4,520
Followers
141,627
Combined
Followers
Juicy M
2,267,412
Likes
62,600
Followers
266,648
Followers
2,596,660
Combined
Followers
JUICYLAND ft. JUICY M
International DJ Juicy M brought
her talents to New York City
where she performed in front of
a sold-out crowd at Stage 48 in
the Hells Kitchen neighborhood
of Manhattan. Using her social
media reach to promote her
appearance, thousands of digital
impressions were delivered on
multiple occasions to audiences
across the world.
Event Date
25 September 2014
Event Venue
Stage 48
Tickets Sold
1,500
Headliner
Juicy M
10. Σ
CASE STUDY WHAT
WE’VE
DONE
Omicon Entertainment
partnered up with Epic
Entertainment to bring
out another 2,500 people
to Amazura Concert Hall
to celebrate Halloween
with headliners DJ Issac
and HeroesxVillains.
THRILLER 2.0 HALLOWEEN PARTY DJ Issac
288,828
Likes
44,900
Followers
11,242
Followers
344,970
Combined
Followers
Event Date
31 October 2014
Event Venue
Amazura Concert Hall
Tickets Sold
2,500
Headliner
DJ Issac, HeroesxVillains
HeroesxVillains
56,639
Likes
21,900
Followers
78,539
Combined
Followers
11. WHY IT MATTERS
COLLEGE STUDENT ENROLLMENT DEMOGRAPHICS
Total
(19.93 million
Enrolled)
Non-Hispanic
White
(11.65 million
Enrolled)
Hispanic
(3.4 million
Enrolled)
Black Alone
(3.0 million
Enrolled)
Asian Alone
(1.45 million
Enrolled)
6.7%
7.4%
5.9%
6.2%
6.8%
5.5%
6.8%
7.6%
6.0%
8.0%
9.2%
6.0%
9.4% 9.5%
9.2%
Key Stats in 2012
Percentage of 3+
population enrolled
Percentage of 3+
female population
enrolled
Percentage of 3+
male population
enrolled
MARKETINGCHARTS.COM
Our reach, our market and our ideas are essential
in creating a new generation of content providers.
20 million
Students
12. WHY IT MATTERS
COLLEGE STUDENT SPENDING
2009 2010 2011 2012 2013
$359
US$ Billion, in 2013 Dollars
Total Spending
Non-Discretionary
Spending
Discretionary
Spending
SOURCE: RE: FUEL
This enables us to partner with established
brands that want to re-engage with the millennial
demographic.
$400 billion
Spending
Power
$0
$50
$100
$150
$200
$250
$300
$350
$400
$450
$380 $390
$409 $404
$269
$288 $303 $288 $287
$89 $92 $87
$121 $117
2009 - 2013
13. WHERE WE’VE
BEEN RECOGNIZED
MY
FESTIVAL
FRIENDS
FIESTA
FROG
FEVER
EDM
SAUCE
“Omicon Entertainment CEO on the Rise”
“0 to 100...Real Quick: How a College Student
Made $100K in One Night”
“Fever’s Interview with Kazi Sorrentino”
“Basshunter Strikes Out at Album Release Party”
Click Link to
Access Website
to View Article
Key
14. CORPORATE TEAM
Engr. Mehedi Hasan
Chairman & CEO
Kazi Ali
President & CFO
Tanvir Shah
Associate V.P. of
Legal Affairs
Patrick Diamitani
V.P. of Strategic
Partnerships