Omnichannel marketing aims to provide a seamless customer experience across channels by delivering consistent messaging throughout the customer journey. It requires identifying all channels customers use, ensuring consistency in branding, personalizing communications, and optimizing efforts over time based on metrics. The key benefits are increased customer retention, stronger brand recall, and revenue growth by putting the customer at the center of cross-channel marketing strategies and activities.
4. Omnichannel marketing is defined as a cross-channel marketing discipline that aligns content
delivery across various marketing channels to provide seamless and consistent content
experiences across the buyer’s journey and beyond.
Omnichannel marketing acknowledges and addresses the fact that the modern customer is no
longer confined to a single platform, and therefore, strives to deliver a smoother buying
experience to customers regardless of the channel, platform or the stage of the buyer’s
journey.
WHAT IS OMNICHANNEL MARKETING?
6. Organizations need to identify and increase their
presence on the channels their audience is present
on.
To provide seamless experiences, brands should ensure
consistency not only through their presence, communication,
and user experience but also through the processes they
implement.
Brands can attract and engage people by reaching
out to them with the right customized message at
the opportune moment.
PERSONALIZATION
MARKETING CHANNELS CONSISTENCY
Omnichannel marketing is an iterative process. Brands should
measure the relevant metrics to their marketing activities and
optimize the processes and messaging over time.
OPTIMIZATION
OMNICHANNEL MARKETING COMPONENTS
7. ▪ Multichannel marketing aims to spread the
word through as many channels as possible.
▪ The approach to marketing is channel-based.
▪ Each channel has individual objectives and
metrics, and they function independently.
▪ Multichannel marketing focuses on generating
customer engagement, and it puts the brand at
the core of the marketing strategy even though
it may not be apparent.
▪ Omnichannel marketing puts the customer at
the nucleus of all marketing activities.
▪ All efforts are geared towards smoothening
the Customer Experience (CX) by
unifying individual channel experience.
▪ The unified experience facilitates consistent
messaging throughout the buyer journey, and
leads to seamless content experiences and
therefore, conversions.
OMNICHANNEL MARKETING
MULTICHANNEL MARKETING
DIFFERENCE BETWEEN OMNICHANNEL & MULTICHANNEL MARKETING
9. As the buyer’s journey becomes more intricate with the growing number of marketing channels, marketers need to disentangle it
and make it as simple as possible. Here is how you can go about creating an omnichannel marketing strategy for your organization:
CREATING AN OMNICHANNEL MARKETING STRATEGY
Omnichannel
Marketing
Strategy
Step #1
Cultivate a Customer-Centric
Marketing Culture
Step #2
Understand your
Customers
Step #3
Implement the right tools
in your MarTech Slack
Step #4
Segment your Target
Audience
Step #5
Personalize!
Step #6
Be ProActive across all
platforms
Step #7
Track the right metrics
10. 5 BEST OMNICHANNEL MARKETING PRACTICES
#1 Project a
consistent brand
voice
#2 Be
Device-Agnostic
#3 Implement a
customer service
software
#4 Enable
self-service for
customers
#5 Test and
Persist
5
OMNICHANNEL
MARKETING BEST
PRACTICES
12. BENEFITS OF OMNICHANNEL MARKETING
Benefits of
omnichannel
marketing
Boosts customer
retention and
loyalty
Strengthens Brand
Recall
Helps in Revenue
Growth
A well-executed omnichannel marketing strategy yields the following benefits:
14. If you are contemplating omnichannel marketing, we’d
urge you to start laying the foundation right now.
Here are three activities you can begin to work on:
1) Understand the customer journey thoroughly. Leave no
stone unturned. Identify all the possibilities that
lead a prospect to become your customer.
2) Break down interdepartmental silos. Collaboration is
key.
3) Start evaluating various tools required in your
day-to-day workflow to build a sturdy MarTech
stack.
Of course, omnichannel marketing is a significant
undertaking but know that the efforts are bound to
yield tenfold results.
FINAL TAKEAWAYS FOR MARKETERS
15. Does anyone have any questions?
hello@smbelal.com
smbelal.com
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THANKS!
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