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Omnichannel Marketing.

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Omnichannel marketing aims to provide a seamless customer experience across channels by delivering consistent messaging throughout the customer journey. It requires identifying all channels customers use, ensuring consistency in branding, personalizing communications, and optimizing efforts over time based on metrics. The key benefits are increased customer retention, stronger brand recall, and revenue growth by putting the customer at the center of cross-channel marketing strategies and activities.

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Defining Omnichannel Marketing OMNICHANNEL MARKETING

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TABLE OF CONTENTS INTRODUCTION 01 COMPONENTS OF OMNICHANNEL MARKETING 02 OMNICHANNEL MARKETING STRATEGY 03 OMNICHANNEL MARKETING BENEFITS 04 FINAL TAKEAWAYS FOR MARKETERS 05

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INTRODUCTION 01

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Omnichannel marketing is defined as a cross-channel marketing discipline that aligns content delivery across various marketing channels to provide seamless and consistent content experiences across the buyer’s journey and beyond. Omnichannel marketing acknowledges and addresses the fact that the modern customer is no longer confined to a single platform, and therefore, strives to deliver a smoother buying experience to customers regardless of the channel, platform or the stage of the buyer’s journey. WHAT IS OMNICHANNEL MARKETING?

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OMNICHANNEL MARKETING COMPONENTS 02

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Organizations need to identify and increase their presence on the channels their audience is present on. To provide seamless experiences, brands should ensure consistency not only through their presence, communication, and user experience but also through the processes they implement. Brands can attract and engage people by reaching out to them with the right customized message at the opportune moment. PERSONALIZATION MARKETING CHANNELS CONSISTENCY Omnichannel marketing is an iterative process. Brands should measure the relevant metrics to their marketing activities and optimize the processes and messaging over time. OPTIMIZATION OMNICHANNEL MARKETING COMPONENTS

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▪ Multichannel marketing aims to spread the word through as many channels as possible. ▪ The approach to marketing is channel-based. ▪ Each channel has individual objectives and metrics, and they function independently. ▪ Multichannel marketing focuses on generating customer engagement, and it puts the brand at the core of the marketing strategy even though it may not be apparent. ▪ Omnichannel marketing puts the customer at the nucleus of all marketing activities. ▪ All efforts are geared towards smoothening the Customer Experience (CX) by unifying individual channel experience. ▪ The unified experience facilitates consistent messaging throughout the buyer journey, and leads to seamless content experiences and therefore, conversions. OMNICHANNEL MARKETING MULTICHANNEL MARKETING DIFFERENCE BETWEEN OMNICHANNEL & MULTICHANNEL MARKETING

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OMNICHANNEL MARKETING STRATEGY 03

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As the buyer’s journey becomes more intricate with the growing number of marketing channels, marketers need to disentangle it and make it as simple as possible. Here is how you can go about creating an omnichannel marketing strategy for your organization: CREATING AN OMNICHANNEL MARKETING STRATEGY Omnichannel Marketing Strategy Step #1 Cultivate a Customer-Centric Marketing Culture Step #2 Understand your Customers Step #3 Implement the right tools in your MarTech Slack Step #4 Segment your Target Audience Step #5 Personalize! Step #6 Be ProActive across all platforms Step #7 Track the right metrics

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5 BEST OMNICHANNEL MARKETING PRACTICES #1 Project a consistent brand voice #2 Be Device-Agnostic #3 Implement a customer service software #4 Enable self-service for customers #5 Test and Persist 5 OMNICHANNEL MARKETING BEST PRACTICES

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OMNICHANNEL MARKETING BENEFITS 04

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BENEFITS OF OMNICHANNEL MARKETING Benefits of omnichannel marketing Boosts customer retention and loyalty Strengthens Brand Recall Helps in Revenue Growth A well-executed omnichannel marketing strategy yields the following benefits:

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FINAL TAKEAWAYS FOR MARKETERS 05

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If you are contemplating omnichannel marketing, we’d urge you to start laying the foundation right now. Here are three activities you can begin to work on: 1) Understand the customer journey thoroughly. Leave no stone unturned. Identify all the possibilities that lead a prospect to become your customer. 2) Break down interdepartmental silos. Collaboration is key. 3) Start evaluating various tools required in your day-to-day workflow to build a sturdy MarTech stack. Of course, omnichannel marketing is a significant undertaking but know that the efforts are bound to yield tenfold results. FINAL TAKEAWAYS FOR MARKETERS

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Does anyone have any questions? hello@smbelal.com smbelal.com BYE! THANKS! /xhubho

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Omnichannel Marketing.

  • 2. TABLE OF CONTENTS INTRODUCTION 01 COMPONENTS OF OMNICHANNEL MARKETING 02 OMNICHANNEL MARKETING STRATEGY 03 OMNICHANNEL MARKETING BENEFITS 04 FINAL TAKEAWAYS FOR MARKETERS 05
  • 4. Omnichannel marketing is defined as a cross-channel marketing discipline that aligns content delivery across various marketing channels to provide seamless and consistent content experiences across the buyer’s journey and beyond. Omnichannel marketing acknowledges and addresses the fact that the modern customer is no longer confined to a single platform, and therefore, strives to deliver a smoother buying experience to customers regardless of the channel, platform or the stage of the buyer’s journey. WHAT IS OMNICHANNEL MARKETING?
  • 6. Organizations need to identify and increase their presence on the channels their audience is present on. To provide seamless experiences, brands should ensure consistency not only through their presence, communication, and user experience but also through the processes they implement. Brands can attract and engage people by reaching out to them with the right customized message at the opportune moment. PERSONALIZATION MARKETING CHANNELS CONSISTENCY Omnichannel marketing is an iterative process. Brands should measure the relevant metrics to their marketing activities and optimize the processes and messaging over time. OPTIMIZATION OMNICHANNEL MARKETING COMPONENTS
  • 7. ▪ Multichannel marketing aims to spread the word through as many channels as possible. ▪ The approach to marketing is channel-based. ▪ Each channel has individual objectives and metrics, and they function independently. ▪ Multichannel marketing focuses on generating customer engagement, and it puts the brand at the core of the marketing strategy even though it may not be apparent. ▪ Omnichannel marketing puts the customer at the nucleus of all marketing activities. ▪ All efforts are geared towards smoothening the Customer Experience (CX) by unifying individual channel experience. ▪ The unified experience facilitates consistent messaging throughout the buyer journey, and leads to seamless content experiences and therefore, conversions. OMNICHANNEL MARKETING MULTICHANNEL MARKETING DIFFERENCE BETWEEN OMNICHANNEL & MULTICHANNEL MARKETING
  • 9. As the buyer’s journey becomes more intricate with the growing number of marketing channels, marketers need to disentangle it and make it as simple as possible. Here is how you can go about creating an omnichannel marketing strategy for your organization: CREATING AN OMNICHANNEL MARKETING STRATEGY Omnichannel Marketing Strategy Step #1 Cultivate a Customer-Centric Marketing Culture Step #2 Understand your Customers Step #3 Implement the right tools in your MarTech Slack Step #4 Segment your Target Audience Step #5 Personalize! Step #6 Be ProActive across all platforms Step #7 Track the right metrics
  • 10. 5 BEST OMNICHANNEL MARKETING PRACTICES #1 Project a consistent brand voice #2 Be Device-Agnostic #3 Implement a customer service software #4 Enable self-service for customers #5 Test and Persist 5 OMNICHANNEL MARKETING BEST PRACTICES
  • 12. BENEFITS OF OMNICHANNEL MARKETING Benefits of omnichannel marketing Boosts customer retention and loyalty Strengthens Brand Recall Helps in Revenue Growth A well-executed omnichannel marketing strategy yields the following benefits:
  • 14. If you are contemplating omnichannel marketing, we’d urge you to start laying the foundation right now. Here are three activities you can begin to work on: 1) Understand the customer journey thoroughly. Leave no stone unturned. Identify all the possibilities that lead a prospect to become your customer. 2) Break down interdepartmental silos. Collaboration is key. 3) Start evaluating various tools required in your day-to-day workflow to build a sturdy MarTech stack. Of course, omnichannel marketing is a significant undertaking but know that the efforts are bound to yield tenfold results. FINAL TAKEAWAYS FOR MARKETERS
  • 15. Does anyone have any questions? hello@smbelal.com smbelal.com BYE! THANKS! /xhubho