OmniChannel Retail
- 1. OmniChannel Retail Iyad Mourtada, CMA, CIA, CFE, CPLP
- 4. Be close to your customers through all the channels
- 7. Source: Forrester Research (US Retailers)
- 8. Trends! • More Personalized Shopping Experience • Product Availability Through any Channel • Digital Informa7on about the products (Descrip7ons, Reviews, photos, videos) • Glocaliza7on (Customers can order from anywhere to anywhere) • Easy, Fun, Fast Shopping Experience • BeMer Quality and Lower price • Price Transparency and Guarantees
- 9. The Value of a buying the Book --- Benefit = $20! Buyer Value --- Price = $15! Seller Margin --- Cost = $5!
- 10. Discount the Price --- Benefit = $20! Buyer Value --- Price = $10! Seller Margin --- Cost = $2!
- 11. Enhance the Offer --- Benefit = $25! Buyer Value -‐ Free WIFI --- Price = $15! -‐ BeMer Service -‐ Relaxing Music Seller Margin -‐ No Wai7ng lines --- Cost = $5!
- 12. Harvard Business Review Magazine, December 2011
- 14. • Digital Informa@on is influencing more than 50% of our purchases • All the informa@on are available for customers (Price, Features, Reviews) • So even if you don’t sell online you need to use online marke@ng channels to bring customers to your stores
- 15. Tradi7onal Mall Virtual Mall Five-‐year average ROI Amazon.com (17%) vs. discount & department stores (6.5%)
- 21. CRM System to identify your customers, their shopping habits and preferences
- 22. Creating the right NEXT BEST OFFER Harvard Business Review Magazine, December 2011
- 23. Integrate Online Channels, Mobile Channels, and Social Media Channels with your existing retail channels to create value
- 24. Shopping should be an experience
- 25. Hire the right talents to help you develop your digital retailing in the store and online
- 26. Provide customers with access to all the information and data that you have