Vroom - Beyond the Driving Experience
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The document describes initial research conducted by a company to develop a connected car application called Vroom. This included asking drivers questions about driving habits and phone usage, conducting surveys, and testing prototypes with users. The application aims to improve safety by only allowing limited phone functions like sending messages when the car is stopped, and incorporating voice commands and intelligent filtering of messages. The research found most drivers use their phone for calls, music and GPS while driving but feel unsafe when others do.
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Vroom - Beyond the Driving Experience
- 1. !"#$#%&' !"#$%&' !"#$!%&'(! !"#$%&!'"()&*&!+,-.-&/+0"(%&*&1"2+&130-'-4&&
- 2. !"#$#%&'()*+
- 10. We sent out Emails, Text Messages, and posted these graphics in Social Networks. A good number of people interacted and gave us feedback about our quesCons. ParCal screen shots that show answers given to us through our Social Network posts.
- 12. Why do you drive? !"#$%#$&'()(*()$+$&,-./$ !"#"$%"&"'($
- 13. Why do you drive? !"#$%#$&'#($)#*+,$-$,#$)#*+,$./$ !"#$#%#"&'()*+& !"#$%#$&'()(*()$+$&,-./$ !"#"$%"&"'($
- 14. Why do you drive? !"#$%#$&'#($)#*+,$-$,#$)#*+,$./$ !"#$#%#"&'()*+& !"#$%#$&'()(*()$+$&,-./$ !"#"$%"&"'($ !"#$$%&'() !"#$%&'()*"&"+#')
- 16. What does a car mean to you? !"#$%&'()#*$#+),'(-.%'/0# !"#$%&'!"(%)'
- 17. What does a car mean to you? !"#$%&'()#*$#+),'(-.%'/0# !"#$%&'!"(%)' !"#$%&'(#)*+,-.#/%&,(0# !"#$%&''()*%
- 18. What does a car mean to you? !"#$%&#'(%)#$*&&+$(+,-#%#./*&+#0'&1(#+&*23/4# !"#$%&$'()*+% !"#$%&'()#*$#+),'(-.%'/0# !"#$%&'!"(%)' !"#$%&'(#)*+,-.#/%&,(0# !"#$%&''()*%
- 19. What does a car mean to you? !"#$%&#'(%)#$*&&+$(+,-#%#./*&+#0'&1(#+&*23/4# !"#$%&$'()*+% !"#$%&'()#*$#+),'(-.%'/0# !"#$%&'!"(%)' !"#$%&'(#)*+,-.#/%&,(0# !"#$%&''()*% !"#$%&'%(%)*+! !"#$%&'()*+'
- 22. How do you feel in a car? !"#$#%&'()*(+),-+(-'.($&#/'01( !"#$%&'(")*+%,' !"#$%&'(#)*(+#",-#./0(12#&1,0#-3#045(#/647(8# !"#$%&'!(&#()$%&'
- 23. How do you feel in a car? !"#$#%&'()*(+),-+(-'.($&#/'01( !"#$%&'(")*+%,' !"#$%&'(#)*(+#",-#./0(12#&1,0#-3#045(#/647(8# !"#$%&'!(&#()$%&' !"#$%&'()%*+%,-.(./.(%0)%01%"#$%2(0/034%)*5% !"#$%&'()#*#$&
- 24. How do you feel in a car? !"#$#%&'()*(+),-+(-'.($&#/'01( !"#$%&'(")*+%,' !"#$%&'(#)*(+#",-#./0(12#&1,0#-3#045(#/647(8# !"#$%&'!(&#()$%&' !"#$%&'()%*+%,-.(./.(%0)%01%"#$%2(0/034%)*5% !"#$%&'()#*#$& !"#$%&%#$%#'(! !"#$"%&#"$'(%
- 27. Using the Phone and Driving: Current Behavior !"# $# Use their Phone while they Drive
- 28. Using the Phone and Driving: Current Behavior !"# $# Use their Phone while they Drive !"# $# Text Music GPS
- 29. Using the Phone and Driving: Current Behavior !"# $# Use their Phone while they Drive !"# $# Text Music GPS !"# $# Feel Safe using their Phone while Driving
- 30. Using the Phone and Driving: Current Behavior !"# $# Use their Phone while they Drive !"# $# Text Music GPS !"# $# Feel Safe using their Phone while Driving !"# $# Feel Very Unsafe when others use a Phone and Drive
- 31. Using the Phone and Driving: Current Behavior !"# $# Use their Phone while they Drive !"# !"# Would block $# Text Music GPS $# Calls Text Email While Driving !"# $# Feel Safe using their Phone while Driving !"# $# Feel Very Unsafe when others use a Phone and Drive
- 32. Using the Phone and Driving: Current Behavior !"# $# Use their Phone while they Drive !"# !"# Would block $# Text Music GPS $# Calls Text Email While Driving !"# $# Feel Safe using their Phone while Driving !"# $# Want Usability of Phone if car comes to a complete stop !"# $# Feel Very Unsafe when others use a Phone and Drive
- 33. Using the Phone and Driving: Current Behavior !"# $# Use their Phone while they Drive !"# !"# Would block $# Text Music GPS $# Calls Text Email While Driving !"# $# Feel Safe using their Phone while Driving !"# $# Want Usability of Phone if car comes to a complete stop !"# $# !"# $# Would send out Feel Very Unsafe Automated when others use a Messages while Phone and Drive Driving
- 34. 3. User Tests TesCng users was an important emphasis in our project since the beginning. This helped to build empathy towards our final user.
- 35. 3. User Tests TesCng users was an important emphasis in our project since the beginning. This helped to build empathy towards our final user. • Display Placement Tests (Shown above) IteraLon of Current Controls / New Display Screens / Users Suggested Features • Ease of Wheel Controls • Scenarios to Test: NavigaLon / Reminders / Music Sharing‐Buying / Messages / Calls / Alerts
- 43. Vroom Applica/on ‐ Internet • Send messages to Car • Plan Road Trips • Send Playlists to Car • Share Music • Browse and Share Favorite LocaLons ... and more
- 45. Desktop Shortcut
- 47. Desktop Shortcut Phone Shortcut iTunes Shortcut
- 49. Where Safety Vroom Stands
- 50. Where Safety Vroom Stands Connec/vity
- 51. Where Safety Vroom Stands Connec/vity Intelligence
- 52. Where Safety • Only Available on Complete Stop: Vroom Stands Connec/vity Intelligence
- 53. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom Stands Connec/vity Intelligence
- 54. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Stands Connec/vity Intelligence
- 55. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands Connec/vity Intelligence
- 56. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands Connec/vity Intelligence
- 57. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence
- 58. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car
- 59. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Buy Music
- 60. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Buy Music • Share Music / Addresses / Likes
- 61. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Buy Music • Share Music / Addresses / Likes • “What’s That” Feature
- 62. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Buy Music • Share Music / Addresses / Likes • “What’s That” Feature In Vroom’s App (Devices)
- 63. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Buy Music • Share Music / Addresses / Likes • “What’s That” Feature In Vroom’s App (Devices) • Suggest Places
- 64. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Buy Music • Share Music / Addresses / Likes • “What’s That” Feature In Vroom’s App (Devices) • Suggest Places • Plan Road Trips
- 65. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Buy Music • Share Music / Addresses / Likes • “What’s That” Feature In Vroom’s App (Devices) • Suggest Places • Plan Road Trips • Create / Share / Send Music Playlists
- 66. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Buy Music • Share Music / Addresses / Likes • “What’s That” Feature In Vroom’s App (Devices) • Suggest Places • Plan Road Trips • Create / Share / Send Music Playlists • Alerts of Service Dates (from Car)
- 67. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Buy Music • Share Music / Addresses / Likes • “What’s That” Feature In Vroom’s App (Devices) • Suggest Places • Plan Road Trips • Create / Share / Send Music Playlists • Alerts of Service Dates (from Car) • Alerts of SoYware Updates (from Manufacturer)
- 68. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Reminders System • Buy Music • Share Music / Addresses / Likes • “What’s That” Feature In Vroom’s App (Devices) • Suggest Places • Plan Road Trips • Create / Share / Send Music Playlists • Alerts of Service Dates (from Car) • Alerts of SoYware Updates (from Manufacturer)
- 69. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Reminders System • Buy Music • Voice AcLvated To Do List • Share Music / Addresses / Likes • “What’s That” Feature In Vroom’s App (Devices) • Suggest Places • Plan Road Trips • Create / Share / Send Music Playlists • Alerts of Service Dates (from Car) • Alerts of SoYware Updates (from Manufacturer)
- 70. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Reminders System • Buy Music • Voice AcLvated To Do List • Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To • “What’s That” Feature Do List LocaLons) In Vroom’s App (Devices) • Suggest Places • Plan Road Trips • Create / Share / Send Music Playlists • Alerts of Service Dates (from Car) • Alerts of SoYware Updates (from Manufacturer)
- 71. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Reminders System • Buy Music • Voice AcLvated To Do List • Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To • “What’s That” Feature Do List LocaLons) • Automated NavigaLon Alerts (Weather, Wrecks, In Vroom’s App (Devices) ConstrucLon) • Suggest Places • Plan Road Trips • Create / Share / Send Music Playlists • Alerts of Service Dates (from Car) • Alerts of SoYware Updates (from Manufacturer)
- 72. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Reminders System • Buy Music • Voice AcLvated To Do List • Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To • “What’s That” Feature Do List LocaLons) • Automated NavigaLon Alerts (Weather, Wrecks, In Vroom’s App (Devices) ConstrucLon) • Suggest Places • LocaLon Price Comparison Awareness • Plan Road Trips • Create / Share / Send Music Playlists • Alerts of Service Dates (from Car) • Alerts of SoYware Updates (from Manufacturer)
- 73. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Reminders System • Buy Music • Voice AcLvated To Do List • Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To • “What’s That” Feature Do List LocaLons) • Automated NavigaLon Alerts (Weather, Wrecks, In Vroom’s App (Devices) ConstrucLon) • Suggest Places • LocaLon Price Comparison Awareness • Plan Road Trips • “What’s That” Feature • Create / Share / Send Music Playlists • Alerts of Service Dates (from Car) • Alerts of SoYware Updates (from Manufacturer)
- 74. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Reminders System • Buy Music • Voice AcLvated To Do List • Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To • “What’s That” Feature Do List LocaLons) • Automated NavigaLon Alerts (Weather, Wrecks, In Vroom’s App (Devices) ConstrucLon) • Suggest Places • LocaLon Price Comparison Awareness • Plan Road Trips • “What’s That” Feature • Create / Share / Send Music Playlists • Upgradable • Alerts of Service Dates (from Car) • Alerts of SoYware Updates (from Manufacturer)
- 75. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Reminders System • Buy Music • Voice AcLvated To Do List • Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To • “What’s That” Feature Do List LocaLons) • Automated NavigaLon Alerts (Weather, Wrecks, In Vroom’s App (Devices) ConstrucLon) • Suggest Places • LocaLon Price Comparison Awareness • Plan Road Trips • “What’s That” Feature • Create / Share / Send Music Playlists • Upgradable • Alerts of Service Dates (from Car) • Efficiency Reports • Alerts of SoYware Updates (from Manufacturer)
- 76. Where Safety • Only Available on Complete Stop: TexLng / NavigaLon Messages / Music Messages Vroom • Voice Automated: Info Directory / Contacts / Traffic & Weather Alerts Music Playlist Search / To Do List Stands • One‐Step Touch Commands • Vroom Filters Messages Sent by Others Connec/vity Intelligence In Car • Reminders System • Buy Music • Voice AcLvated To Do List • Share Music / Addresses / Likes • Automated NavigaLon InformaLon (Parking, To • “What’s That” Feature Do List LocaLons) • Automated NavigaLon Alerts (Weather, Wrecks, In Vroom’s App (Devices) ConstrucLon) • Suggest Places • LocaLon Price Comparison Awareness • Plan Road Trips • “What’s That” Feature • Create / Share / Send Music Playlists • Upgradable • Alerts of Service Dates (from Car) • Efficiency Reports • Alerts of SoYware Updates (from Manufacturer)
- 80. !"#$%&'()! "#$%&#'!()*+!+,!-&! "##$! !"##$%&$'!
- 81. !"#$%&'()! "#$%&#'!()*+!+,!-&! "##$! !"##$%&$'! !"#$%&$'($)! "#$%&!
- 82. !"#$%&'()! "#$%&#'!()*+!+,!-&! "##$! !"##$%&$'! "#$%&! !"#$%&$'($)! !"#$%&'()*+(! "#$%&'!
- 84. !"#$%#$%&'(()%
- 93. As Jennifer turns the car on, a sound and the red Alert Buon show there’s a new Reminder. The Display Screen announces the Reminder Jennifer sent from home the night before.
- 99. Jennifer can purchase music through the Car’s Music System. Songs are then synced through Vroom to iTunes and Social Networks.
- 100. !"#$%&'()( *+%,-#%&.(/#012#3,4( *5&'%6(786%&-(
- 102. The Car’s NavigaLon System alerts Jennifer of severe weather and traffic condiLons. It then prompts her to change routes.
- 106. When the car is stopped or in park, the Messaging System alerts Jennifer of new messages. Jennifer’s friend, Ashley, uses Vroom to send the address of a locaLon to Jennifer’s Car. Jennifer can then press the address and it is automaLcally synced to her NavigaLon System.
- 109. The Car’s NavigaLon System allows Jennifer to Like LocaLons. By using the Like Buon, informaLon can be uploaded to Social Networks and Saved to her GPS.
- 110. !"#$%&'()( *'++,(-+#.(/'0$(12#33034( 5&3.034(6'+,(7+,&( %+(!#'(
Editor's Notes
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