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ORGANICS CLUSTER RHONE-ALPES EKOLOJİ FUARI SUNUMU

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Ege Ihracatci Birlikleri

Nicolas Bertrand nbertrand@organics-cluster.fr

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ORGANICS CLUSTER IN RHÔNE-ALPES Cluster & Innovation Nicolas BERTRAND nbertrand@organics-cluster.fr
RHONE-ALPES The French Leader in Organics Rhône-Alpes Region is the leading region for production, processing and trade of organics products
Fostering the competitiveness of companies in the organic sector TRAINING CENTERS UNIVERSITY Creation of added value Banks and financial LABORATORIES support Research centres
RHONE-ALPES The French Leader in Organic • 2,600 organic farmers / 86 040 ha in 2011* • Organics agriculture represents 6% total surface (3,1% in France) • 23% of the national production of organic fruit (1st) • 43% of the national production of organic aromatic, medicinal and perfume plants (1st) • 20% of the national production of milk goat (1st) • 20% of the national production of honey (1st) **Source: Agence Bio , 2011
RHONE-ALPES The French Leader in Organic Rhône-Alpes has: • 982 organic food companies (5626 in France)* – 17% of organic national processing companies •  +30 % between 2007 – 2009 • 320 organic retailers (2000 in France) •  +5 % between 2007 – 2009 (29% for France) • 50 companies and laboratories working in the organic cosmetic field* * *source : Bioconvergence Rhône-Alpes, 2011 - www.bioconvergence.asso.fr **Source: Cosmebio 2011 – www.cosmebio.org
How to stimulate innovation ?
Technological innovation B.I.O.N’DAYS : 25 & 26th April 2012 •B.I.O. N' DAYS : A direct linkage with innovation actors at a European level to: • Find the best technological solution suitable for your project • Meet industrial or commercial partners • Keep informed of the advances in R&D • Expand professional network An event, 4 highlights Technological Meetings Conferences Tasting & Testing Tour Discovery'Area
Marketing Innovation We developed a collective brand to promote the Know-How of members through the common label “charte bio Rhône-Alpes”
Product Innovation Collective coaching program to support innovative project in the organic sector in Rhône-Alpes : •5 days of coaching spread over 1 year •15,000 € subsidies for each company 60 projects supported since 2007 :
Example
• Newacosmetic made of rose From roses molecule that contribute to the stability and preservation of the product • A cream without synthetic preservatives • A performance and an efficacity proven • A national launch in 2009
Snail caviar • Development of a New range : “Perle et saveurs • New formulation process • Marketing support from Bio’INNOV program
Vegetables crisp • Low fat process • Regional sourcing • Innovative marketing • No salt
For more information www.organics-cluster.fr

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ORGANICS CLUSTER RHONE-ALPES EKOLOJİ FUARI SUNUMU

  • 1. ORGANICS CLUSTER IN RHÔNE-ALPES Cluster & Innovation Nicolas BERTRAND nbertrand@organics-cluster.fr
  • 2. RHONE-ALPES The French Leader in Organics Rhône-Alpes Region is the leading region for production, processing and trade of organics products
  • 3. Fostering the competitiveness of companies in the organic sector TRAINING CENTERS UNIVERSITY Creation of added value Banks and financial LABORATORIES support Research centres
  • 4. RHONE-ALPES The French Leader in Organic • 2,600 organic farmers / 86 040 ha in 2011* • Organics agriculture represents 6% total surface (3,1% in France) • 23% of the national production of organic fruit (1st) • 43% of the national production of organic aromatic, medicinal and perfume plants (1st) • 20% of the national production of milk goat (1st) • 20% of the national production of honey (1st) **Source: Agence Bio , 2011
  • 5. RHONE-ALPES The French Leader in Organic Rhône-Alpes has: • 982 organic food companies (5626 in France)* – 17% of organic national processing companies •  +30 % between 2007 – 2009 • 320 organic retailers (2000 in France) •  +5 % between 2007 – 2009 (29% for France) • 50 companies and laboratories working in the organic cosmetic field* * *source : Bioconvergence Rhône-Alpes, 2011 - www.bioconvergence.asso.fr **Source: Cosmebio 2011 – www.cosmebio.org
  • 6. How to stimulate innovation ?
  • 7. Technological innovation B.I.O.N’DAYS : 25 & 26th April 2012 •B.I.O. N' DAYS : A direct linkage with innovation actors at a European level to: • Find the best technological solution suitable for your project • Meet industrial or commercial partners • Keep informed of the advances in R&D • Expand professional network An event, 4 highlights Technological Meetings Conferences Tasting & Testing Tour Discovery'Area
  • 8. Marketing Innovation We developed a collective brand to promote the Know-How of members through the common label “charte bio Rhône-Alpes”
  • 9. Product Innovation Collective coaching program to support innovative project in the organic sector in Rhône-Alpes : •5 days of coaching spread over 1 year •15,000 € subsidies for each company 60 projects supported since 2007 :
  • 11. • Newacosmetic made of rose From roses molecule that contribute to the stability and preservation of the product • A cream without synthetic preservatives • A performance and an efficacity proven • A national launch in 2009
  • 12. Snail caviar • Development of a New range : “Perle et saveurs • New formulation process • Marketing support from Bio’INNOV program
  • 13. Vegetables crisp • Low fat process • Regional sourcing • Innovative marketing • No salt