Out Of Boardroom Thinking
- 2. These are your customers
- 3. Some are satisfiedSome are delightedSome are dissatisfiedSome are fuming
- 4. But they understand their problems and needs
- 5. At times, they can generate more ideas than an organization internally can
- 6. Invite them to an online community
- 7. Connect them with each other
- 8. Initiate discussions, set directions, throw pointers and moderateThat’s a great response, let’s refine and vote for top ideas.Let’s get some ideas on what new stuff you’d like.What about our packaging?
- 9. Encourage and incentivizeIts not just the reward, but, the empowerment, the recognition, and, the creative involvement that makes them participate
- 10. As a result of collective discussion and ideation, most latent needs and most approved ideas will emerge which can then be quantitatively verified
- 11. What do you get?Not that research is useless, just that simple things can be useful too