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Outside The Box Digital Agency: Search Engine Marketing

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Track: Paid Acquisition Topic: SEARCH ENGINE MARKETING Title: Display, Search & Mobile Advertising: Think Smarter, Not Harder Speaker: DERICK DOWNS, Founder and Chief Executive Officer, Outside the Box This presentation will consist of an overview on SEM & Mobile advertising, followed by a live re-marketing presentation utilizing geo-targeting and rule-based re-targeting parameters. Walk away with a better understanding of Search Engine Marketing techniques: how to verify Google analytics setup, Google best practices, and how to utilize unconventional marketing strategies within your SEM campaigns. You will be able to set up targeted re-marketing campaigns via Google adwords. - See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details

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- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R DERICK DOWNS Search Engine Marketing
Google Tag Manager
Tag Assistant Example
Pay Per Click Placements
PPC vs SEO
Display Ad Placements
SEM Goal
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Quality Score Factors
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Quality Score Factors
What is a Quality Score
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Quality Score Factors
Cost Per Click Bids
Quality Score Example
Example
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Quality Score Example
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Example
How to find the QS
Quality Score
Improve Quality Score
Quality Score
Adwords Setup
Adwords Setup
Adwords Setup
Adwords Setup
Adwords Setup
Exclude IP’s
Adwords Access
MCC- My Client Center
Adwords Metrics
Adwords Metrics
Ad Delivery
Understand Your Audience
Understand Your Audience
Keywords Matching Options
Keyword Match Types
Keyword Match Types
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Keyword Match Types
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Keyword Match Types
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Keyword Match Types
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Keyword Match Types
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Keyword Match Types
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Keyword Match Types
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Keyword Match Types
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Search Term Report
Customize Columns
Text Ads
Text Ads
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Text Ads
Follow Google’s Rules
Follow Google’s Rules
Best Practices
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Best Practices
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Best Practices
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Best Practices
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Best Practices
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Best Practices
Best Practices
- R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W  S L I D E M A S T E R Best Practices
Ad Rotation Settings
Test Ads
Example
DKI
Example
DKI
Ad Customizers
Thank You

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Outside The Box Digital Agency: Search Engine Marketing