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Overview of film posters pictures

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Charliee Green
Charliee Green

The document provides an overview and analysis of seven horror film posters. Some key similarities across the posters include: 1) The main image takes up most of the frame and focuses on the main horrific character or victim to grab attention. 2) The film title is typically placed at the bottom to be one of the last things seen. 3) Institutional information like actors and producers is placed underneath the title. 4) Dark, dull colors like black, red and white are predominantly used to signal the horror genre.

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Overview of film posters
Movie Poster Main image Dark/dull colours Film title Date of realase Actors and producers The killer/ possessed person Tag line Footage from movie The devil inside Insidious 2 The possession Paranormal activity 3 The conjuring Sinister Drag me to hell The seven posters in which I have chosen are all horror film posters, five of them are based on super natural/ possession movies with the remaining two being from other types of horror genres. In this over view I will analysis and highlight the comparisons and differences between all of these as well as the use of horror conventions. Between the seven film posters express and share particular conventions of the horror genre, they all share similarity’s such as the general conventions of an image, significant text, slogan etc. As you can see throughout all these film posters, the main similarity in which can be identified would be the main horrific image which takes up the majority of the frame on the film poster. Each of the images placed on the film poster takes up the whole frame or is the main focus due to them wanting all your attention to be placed on this image, the reason for this is that the image is usually the main horrific character or the victim within the film, this grabs your attention and after seeing this makes you think about the possibilities in which the film offers, for example within ‘ the devil inside’ poster the main image takes up the whole frame this draws the target audiences attention to double look to see what the image is as well as to why this image has been used. The use of the image throughout the seven posters gives a fright before the target audience have watched the films this technique draws in the viewers. Each of the seven posters have similar placement of the film title, six of the seven display the title of the film at the bottom of the film poster this is because of when looking at a film poster the target audience would usually look from top down to the bottom using this technique allows the film title
to be the last thing in which the target audience have seen and there for will remember the name of the film due to the pattern being seen throughout this leads us to believe that this is a horror convention of film posters. The difference of sinister having the title of the film placed just above the main image may be to add to the effect of the image due to it looking like dripping blood. Throughout this film posters apart from sinister, we see the institutional information located underneath the film title. Out of all seven of these film poster only one of them use film footage as a main image, this is paranormal activity this is due to the idea that the film is made up of found footage rather than, a taken image for the purpose of this film poster. This show us that this is not a common feature within film posters and therefore most people are less likely to notice or use this technique. On the front of the film poster only four of the seven poster display the date of the film, as some film posters choose not to display it or say ‘coming soon’ the effectiveness of using coming soon makes the audience want the film more and anticipate the realise date, however if the date is displayed individuals are more likely to remember this and therefore go and see the film on the release date. All seven of these poster have a tagline placed on the front cover, however the placement of the tagline is different depending on the main image which is on the front cover, common places in which it is placed in, is under the title or at the top of the page, having it separate from the title e.g. on top of the page makes it more likely for people to read it rather than just focusing on the title as people read/ look from top to bottom meaning it will be one of the first things which the audience will see. A good example of this is paranormal activity as it is the only piece of writing which is displayed at the top of the page and therefore is more likely to catch the audience’s eye. The use of colours throughout allow us to identify if the media productions in which we are looking at are from a particular genre, common colours which are used within horror genre consist of red, black, white and green. These are usually dull and dark colours which allow us to recognise the horror aspect of media pieces, especially on the film posters. All seven of these film posters use this technique as a lot of them are based around the colour black, with the writing usually being white or red there is a large amount of these colours used throughout. Good examples of this is on the film poster of the possession and insidious 2 as only colours which they use is red, black and white, alongside the majority of the images being very simple and plain within colours consist of black and white.

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Overview of film posters pictures

  • 2. Movie Poster Main image Dark/dull colours Film title Date of realase Actors and producers The killer/ possessed person Tag line Footage from movie The devil inside Insidious 2 The possession Paranormal activity 3 The conjuring Sinister Drag me to hell The seven posters in which I have chosen are all horror film posters, five of them are based on super natural/ possession movies with the remaining two being from other types of horror genres. In this over view I will analysis and highlight the comparisons and differences between all of these as well as the use of horror conventions. Between the seven film posters express and share particular conventions of the horror genre, they all share similarity’s such as the general conventions of an image, significant text, slogan etc. As you can see throughout all these film posters, the main similarity in which can be identified would be the main horrific image which takes up the majority of the frame on the film poster. Each of the images placed on the film poster takes up the whole frame or is the main focus due to them wanting all your attention to be placed on this image, the reason for this is that the image is usually the main horrific character or the victim within the film, this grabs your attention and after seeing this makes you think about the possibilities in which the film offers, for example within ‘ the devil inside’ poster the main image takes up the whole frame this draws the target audiences attention to double look to see what the image is as well as to why this image has been used. The use of the image throughout the seven posters gives a fright before the target audience have watched the films this technique draws in the viewers. Each of the seven posters have similar placement of the film title, six of the seven display the title of the film at the bottom of the film poster this is because of when looking at a film poster the target audience would usually look from top down to the bottom using this technique allows the film title
  • 3. to be the last thing in which the target audience have seen and there for will remember the name of the film due to the pattern being seen throughout this leads us to believe that this is a horror convention of film posters. The difference of sinister having the title of the film placed just above the main image may be to add to the effect of the image due to it looking like dripping blood. Throughout this film posters apart from sinister, we see the institutional information located underneath the film title. Out of all seven of these film poster only one of them use film footage as a main image, this is paranormal activity this is due to the idea that the film is made up of found footage rather than, a taken image for the purpose of this film poster. This show us that this is not a common feature within film posters and therefore most people are less likely to notice or use this technique. On the front of the film poster only four of the seven poster display the date of the film, as some film posters choose not to display it or say ‘coming soon’ the effectiveness of using coming soon makes the audience want the film more and anticipate the realise date, however if the date is displayed individuals are more likely to remember this and therefore go and see the film on the release date. All seven of these poster have a tagline placed on the front cover, however the placement of the tagline is different depending on the main image which is on the front cover, common places in which it is placed in, is under the title or at the top of the page, having it separate from the title e.g. on top of the page makes it more likely for people to read it rather than just focusing on the title as people read/ look from top to bottom meaning it will be one of the first things which the audience will see. A good example of this is paranormal activity as it is the only piece of writing which is displayed at the top of the page and therefore is more likely to catch the audience’s eye. The use of colours throughout allow us to identify if the media productions in which we are looking at are from a particular genre, common colours which are used within horror genre consist of red, black, white and green. These are usually dull and dark colours which allow us to recognise the horror aspect of media pieces, especially on the film posters. All seven of these film posters use this technique as a lot of them are based around the colour black, with the writing usually being white or red there is a large amount of these colours used throughout. Good examples of this is on the film poster of the possession and insidious 2 as only colours which they use is red, black and white, alongside the majority of the images being very simple and plain within colours consist of black and white.