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P&G

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Milan Roy

P&G is an American consumer goods company founded in 1837 by William Procter and James Gamble. It is headquartered in Cincinnati, Ohio. The document discusses P&G's objectives to focus on product development, marketing strategies, and innovation. It outlines P&G's commitment to consumers through advertising, endorsements, sponsorship, and digital/social media marketing. P&G strives to improve customers' lives through continuous innovation and new product acquisition or joint ventures.

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P&G
P&G is an American multinational consumer goods company headquartered in downtown Cincinnati,Ohio,US What is P&G
Founder P&G was founded by William Procter & James Gamble
P&G
P&G
Objectives • To know about design and implementation about product development and marketing strategies • Find primary and unique communication strategies • Innovation & Acquisition
Major Issues
Issue 1 •Growth of P&G’s core brands and categories with a focus on innovation.
•Mission : Improve the lives of customers through continuous innovation. •Approach : Acquisition or joint venture on a small scale and learn the formula for success before a major commitment.
ISSUE 2 •Striking business with unserved and underserved consumers through digital and direct neuromarketing and interactive community promotion.
P&G
STRATEGY • Commitment to consumer • Advertising • Endorsements • Sponsorship • Digital Marketing • Social Media
Commitment to Consumer • Innovative approach in consumer research resulted in better products. • Word of mouth advertising was given special focus.
P&G
• Products were sold directly through dramas, TV commercials and operas. • Media Neutral advertised in different and relevant local languages. • Advertising was design and innovation driven.
P&G
• Sponsored US Olympic team in 2010, 2012 Winter Games and 2016 Summer Games, Brazil. • Fitness campaign through NFL sponsorship and “Thank You Mom” campaign were touching.
P&G
• Endorsements of celebrities for products like Cover Girl and Pantene shampoo. • Advertisements of Gillette and Head & Shoulders featured prominent sportsperson and were advertised through TV, Youtube and other online media.
P&G
• “My Black Is Beautiful” products : Two web series were made to increase the awareness of these products. • Old Spice TV commercial “The Man Your Man Could Smell Like” was a huge hit. • Niche experimentation through online serial and Youtube channels for specific products.
P&G
• Acquired Facebook friends and used it as a marketing supplement. • Launched Capessa for women on Yahoo. • Used social media as a way to speak to audience virtually.
P&G
•P&G has always focused on extensive market research and continuous innovation in it’s product and that is why it is such a successful brand.

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P&G

  • 2. P&G is an American multinational consumer goods company headquartered in downtown Cincinnati,Ohio,US What is P&G
  • 3. Founder P&G was founded by William Procter & James Gamble
  • 6. Objectives • To know about design and implementation about product development and marketing strategies • Find primary and unique communication strategies • Innovation & Acquisition
  • 8. Issue 1 •Growth of P&G’s core brands and categories with a focus on innovation.
  • 9. •Mission : Improve the lives of customers through continuous innovation. •Approach : Acquisition or joint venture on a small scale and learn the formula for success before a major commitment.
  • 10. ISSUE 2 •Striking business with unserved and underserved consumers through digital and direct neuromarketing and interactive community promotion.
  • 12. STRATEGY • Commitment to consumer • Advertising • Endorsements • Sponsorship • Digital Marketing • Social Media
  • 13. Commitment to Consumer • Innovative approach in consumer research resulted in better products. • Word of mouth advertising was given special focus.
  • 15. • Products were sold directly through dramas, TV commercials and operas. • Media Neutral advertised in different and relevant local languages. • Advertising was design and innovation driven.
  • 17. • Sponsored US Olympic team in 2010, 2012 Winter Games and 2016 Summer Games, Brazil. • Fitness campaign through NFL sponsorship and “Thank You Mom” campaign were touching.
  • 19. • Endorsements of celebrities for products like Cover Girl and Pantene shampoo. • Advertisements of Gillette and Head & Shoulders featured prominent sportsperson and were advertised through TV, Youtube and other online media.
  • 21. • “My Black Is Beautiful” products : Two web series were made to increase the awareness of these products. • Old Spice TV commercial “The Man Your Man Could Smell Like” was a huge hit. • Niche experimentation through online serial and Youtube channels for specific products.
  • 23. • Acquired Facebook friends and used it as a marketing supplement. • Launched Capessa for women on Yahoo. • Used social media as a way to speak to audience virtually.
  • 25. •P&G has always focused on extensive market research and continuous innovation in it’s product and that is why it is such a successful brand.