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Parle product mix

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Parle Products began in 1929 in Mumbai, India with 12 workers producing sweets and candies. A decade later, they expanded into biscuit production. Today, Parle has 7 manufacturing plants and 51 contract manufacturing facilities. Their most popular products include Parle-G biscuits, which enjoy a 70% market share in India, as well as sweets, snacks and other biscuits. Parle ensures high quality by exercising strict control over raw materials and manufacturing processes. They distribute products nationwide through a network of over 1,500 wholesalers and 425,000 retail outlets.

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Parle product mix To Mrs. Dr. Deepa Ingawale By Mr. Onkar Narale Roll no 40 Exam no 533
Introduction • In 1929 a small company by the name of Parle products emerged in British dominated India. • Started with 12 workers in 60x40 feet area. Turn over is Rs 50000 per annum. • The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. • A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. • A decade later it was upgraded to manufacture biscuits as well. • Parle Products also has 7 manufacturing units and 51 manufacturing units on contract.
Parle product • . The year was 1929 and the market was dominated by famous international brands that were imported freely • A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. • Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. • Parle Products has surged ahead of Britannia Industries to become a clear leader in the Rs 11,000-crore-plus market, say Nielsen data.
Biscuit Goodies Parle-G Hide & Seek Kackjack Hide & Seek Milano Magix Digestive Marie Monaco Parle Marie Kreams Milk Shakti Parle 20-20 cookies Goldenarcs Nimkin Kreams Gold Chox Monaco Jeera Sweats Melody Kismi Gold Mango Bite Orange Candy Kaccha Mango Xhale Poppins 2 in 1 Éclair Kismi Toffee Golgappa Kisme Toffee Bar Melody Softee Mazelo Pale Lites Snacks Musst Bites Jeffs Cheeslings Musst stix & Musst Chips Sixer Sixer Zeera Product mix
About Parle • Parle-G or Parle Glucose biscuits are one of the most popular confectionary biscuits in India. • Parle-G is one of the oldest brand names in India and is the largest selling India. • the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl, Sonam (Calgary) covering the front. • The company's slogan is popular among the Indian consumer population, reading G means Genius. • The name, "Parle-G", is derived from the name of the Indian rail station, Vile Parle, where the Parle production factory is based. • “Parle-G" boasts of being the largest selling biscuit in the world. It enjoys 70% market share in India.
CONTIN • In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan that went on to become a huge success.
MARKET STRENGTH • Most Parle offerings are in the low and mid-range price segments • Parle has nearly 1,500 wholesalers, careering to 4,25,000 retail outlets directly or indirectly.
Important people COMPANY PROFILE-BANGLORE FOUNDER : MR. MOHANLAL DAYAL STARTED : 1928 AT Vile Parle HEAD OFFICE :Vile Parlea CHAIRPERSO : MR. VIJAY CHAUVAN DIRECTOR : MR. ANUP CHAUVAN COMMERCIAL MANAGER : MR AMOL
Quality product • All Parle products are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials; packaging materials & rigid quality standards are ensured at every stage of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff, using the most modern equipment.
Parle product
Parle product mix

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Parle product mix

  • 1. Parle product mix To Mrs. Dr. Deepa Ingawale By Mr. Onkar Narale Roll no 40 Exam no 533
  • 2. Introduction • In 1929 a small company by the name of Parle products emerged in British dominated India. • Started with 12 workers in 60x40 feet area. Turn over is Rs 50000 per annum. • The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. • A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. • A decade later it was upgraded to manufacture biscuits as well. • Parle Products also has 7 manufacturing units and 51 manufacturing units on contract.
  • 3. Parle product • . The year was 1929 and the market was dominated by famous international brands that were imported freely • A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. • Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. • Parle Products has surged ahead of Britannia Industries to become a clear leader in the Rs 11,000-crore-plus market, say Nielsen data.
  • 4. Biscuit Goodies Parle-G Hide & Seek Kackjack Hide & Seek Milano Magix Digestive Marie Monaco Parle Marie Kreams Milk Shakti Parle 20-20 cookies Goldenarcs Nimkin Kreams Gold Chox Monaco Jeera Sweats Melody Kismi Gold Mango Bite Orange Candy Kaccha Mango Xhale Poppins 2 in 1 Éclair Kismi Toffee Golgappa Kisme Toffee Bar Melody Softee Mazelo Pale Lites Snacks Musst Bites Jeffs Cheeslings Musst stix & Musst Chips Sixer Sixer Zeera Product mix
  • 5. About Parle • Parle-G or Parle Glucose biscuits are one of the most popular confectionary biscuits in India. • Parle-G is one of the oldest brand names in India and is the largest selling India. • the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl, Sonam (Calgary) covering the front. • The company's slogan is popular among the Indian consumer population, reading G means Genius. • The name, "Parle-G", is derived from the name of the Indian rail station, Vile Parle, where the Parle production factory is based. • “Parle-G" boasts of being the largest selling biscuit in the world. It enjoys 70% market share in India.
  • 6. CONTIN • In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan that went on to become a huge success.
  • 7. MARKET STRENGTH • Most Parle offerings are in the low and mid-range price segments • Parle has nearly 1,500 wholesalers, careering to 4,25,000 retail outlets directly or indirectly.
  • 8. Important people COMPANY PROFILE-BANGLORE FOUNDER : MR. MOHANLAL DAYAL STARTED : 1928 AT Vile Parle HEAD OFFICE :Vile Parlea CHAIRPERSO : MR. VIJAY CHAUVAN DIRECTOR : MR. ANUP CHAUVAN COMMERCIAL MANAGER : MR AMOL
  • 9. Quality product • All Parle products are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials; packaging materials & rigid quality standards are ensured at every stage of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff, using the most modern equipment.