Parle Products began in 1929 in Mumbai, India with 12 workers producing sweets and candies. A decade later, they expanded into biscuit production. Today, Parle has 7 manufacturing plants and 51 contract manufacturing facilities. Their most popular products include Parle-G biscuits, which enjoy a 70% market share in India, as well as sweets, snacks and other biscuits. Parle ensures high quality by exercising strict control over raw materials and manufacturing processes. They distribute products nationwide through a network of over 1,500 wholesalers and 425,000 retail outlets.
1 of 11
More Related Content
Parle product mix
1. Parle product mix
To Mrs. Dr. Deepa Ingawale
By Mr. Onkar Narale
Roll no 40 Exam no 533
2. Introduction
• In 1929 a small company by the name of Parle products
emerged in British dominated India.
• Started with 12 workers in 60x40 feet area. Turn over is
Rs 50000 per annum.
• The intent was to spread joy and cheer to children and
adults alike, all over the country with its sweets and
candies.
• A small factory was set up in the suburbs of Mumbai, to
manufacture sweets and toffees.
• A decade later it was upgraded to manufacture biscuits as
well.
• Parle Products also has 7 manufacturing units and 51
manufacturing units on contract.
3. Parle product
• . The year was 1929 and the market was dominated by
famous international brands that were imported freely
• A decade later, in 1939, Parle Products began
manufacturing biscuits, in addition to sweets and toffees.
• Parle Glucose and Parle Monaco were the first brands of
biscuits to be introduced, which later went on to become
leading names for great taste and quality.
• Parle Products has surged ahead of Britannia Industries to
become a clear leader in the Rs 11,000-crore-plus
market, say Nielsen data.
5. About Parle
• Parle-G or Parle Glucose biscuits are one of the most
popular confectionary biscuits in India.
• Parle-G is one of the oldest brand names in India and is
the largest selling India.
• the product was instantly recognized by its iconic white
and yellow wax paper wrapper with the depiction of a
young girl, Sonam (Calgary) covering the front.
• The company's slogan is popular among the Indian
consumer population, reading G means Genius.
• The name, "Parle-G", is derived from the name of the
Indian rail station, Vile Parle, where the Parle production
factory is based.
• “Parle-G" boasts of being the largest selling biscuit in the
world. It enjoys 70% market share in India.
6. CONTIN
• In the year 1997, Parle-G sponsored the tele-serial of the
Indian superhero, Shaktimaan that went on to become a
huge success.
7. MARKET STRENGTH
• Most Parle offerings are in the low and mid-range price
segments
• Parle has nearly 1,500 wholesalers, careering to 4,25,000 retail
outlets directly or indirectly.
8. Important people
COMPANY PROFILE-BANGLORE
FOUNDER : MR. MOHANLAL DAYAL
STARTED : 1928 AT Vile Parle
HEAD OFFICE :Vile Parlea
CHAIRPERSO : MR. VIJAY CHAUVAN
DIRECTOR : MR. ANUP CHAUVAN
COMMERCIAL MANAGER : MR AMOL
9. Quality product
• All Parle products are manufactured under the most
hygienic conditions. Great care is exercised in the
selection & quality control of raw materials; packaging
materials & rigid quality standards are ensured at every
stage of the manufacturing process. Every batch of
biscuits & confectioneries are thoroughly checked by
expert staff, using the most modern equipment.