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How Open Changes EverythingRoland Harwood24/06/20101
24/06/20102100%Open is dedicated to open innovation.  Our know-how helps you co-innovate better, cheaper and faster. About us
24/06/20103Innovating with partners by sharing the risks and the rewardsWhat defines open innovation?
24/06/20104What’s difficult about open innovation?ExploreExtractExploitFind trusted new collaboration partners
Uncover unmet needs or spot new opportunities for innovation
Co-create compelling new ideas, products or services
Filter the ideas and prototype innovations
Build and motivate collaborative teams
Create investable propositions with evidenced business plans
Form new collaborative business arrangements
Obtain the resources and commitments necessary
Coordinate production, communications and launch Open Innovation ModelsDiscover™ and Jam™24 June 20105Discover:Jam:Starts with an innovation brief detailing a specific unmet need
Is a competitive innovation marketplace amongst customers, suppliers or users
The innovation process is mediated  by a Trusted Agent
Innovations are extracted through  a linear process
Tend to be  internal routes to market (e.g. license deals)
Starts with finding collaboration partners, often to explore a broad opportunity
Is a cooperative process , with customers, suppliers or users
The innovation process is facilitated  through a Catalyst
Innovations are built using an iterative process
Tend to be external routes to market (e.g. joint ventures)How Open Changes Everything Case Studies & Lessons Learned24/06/20106

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