Copy of presentation about open innovation models, lessons learned & case studies given in Henley, Bristol, Manchester and Oxford in one hectic week in June 2010.
12. Coordinate production, communications and launch Open Innovation ModelsDiscover™ and Jam™24 June 20105Discover:Jam:Starts with an innovation brief detailing a specific unmet need
13. Is a competitive innovation marketplace amongst customers, suppliers or users
21. Tend to be external routes to market (e.g. joint ventures)How Open Changes Everything Case Studies & Lessons Learned24/06/20106
22. “The future reveals itself through the peripheral.”JG Ballard24/06/20107From What to Who
23. 24/06/20108From What to WhoMcLaren and NATSMcLaren’s predictive F1 software would allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.
24. “For complex and creative tasks, financial incentiveshave a negative impact on performance.”Dan Pink24/06/20109From What to Who
25. 24/06/201010From What to WhoVirgin Atlantic - VJamVirgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.
26. From Discovery to Detection24/06/201011“If you want to go fast, go alone, if you want to go far, go together.”Proverb
27. 24/06/201012From Discovery to DetectionCancer Research UK OVC600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported projects in CRUK’s flexible approach to venturing.
28. “The only thing harderThan starting something new, is stopping something old.”Russell Ackoff24/06/201013From Discovery to Detection
29. 24/06/201014From Discovery to Detection Oracle Open AlchemyWe harnessed the energy of diverse perspectives and corporate cultures to spark radical new ideas. Open Alchemy turned known challenges into major opportunities.
30. “The inability to suspend judgement is a hallmark of the irrational.”Stuart Sutherland24/06/201015From Ownership to Access
32. “You don’t own your reputation. It lives and breathes in those that interact with you.” Ron Burt24/06/201017From Ownership to Access
33. 24/06/201018From Ownership to Access P&G Open Innovation ChallengeWe invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million.
34. 24/06/201019Develop your peripheral visionStart new conversations Ask more engaging questions Address unmet needs Make it easy to contribute Share risk and reward Build mutual value
35. “More people pooling more resources in new ways is the history of civilisation.”Howard Rheingold24/06/201020Summary