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(MBASkills.IN) The First Secret of Design Is... Noticing

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The document discusses the importance of noticing and not becoming habituated in order to improve as a designer. It provides tips for fighting habituation, including looking broader at problems, looking closer, and thinking like younger people who are less habituated. The first secret of design is noticing issues and opportunities for improvement. The SCAMPER technique can then be used to fix problems by rearranging, combining, adapting and building upon existing ideas.

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The first secret of design is…noticing Tony Fadell K.R.Moulika Krishnaveni, pgp30140 Under the guidance of Prof. Sameer Mathur

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Why sticker? So that it would be easier for us to check out at the grocery counter

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But… How did you eat it? – 1st time Look for the sticker Dig with your nails Damage the flesh Roll the sticker Flick it off

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How did you feel 10th time?

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H u n d r e d t h T i m e ?

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100th time? Do you even realize that there is a sticker? WHY? Habituation We have limited brain power We get used to things Make them a habit free up space in the brain to learn new things

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How did you feel when you were learning to drive?

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Now, once you have learnt, how it it? LOT EASIER Why? Habituation

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But Does habituation stop you from noticing things around you? Does it stop you from noticing & fixing things around you? Then HABITUATION is really bad Do you want to be a Designer? Entrepreneur? Innovator? Then your job is not just to notice things but to fix it

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In 1902 winter, Mary Anderson was travelling in a trolley car There was a snowfall Driver opened the window to clean the snow But he let all cold air inside making the passengers miserable Story of wind shield wipers

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Mary NOTICED & FIXED this. HOW? Birth of windshield wipers

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“Try to see the world, the way it really is Not the way we think it is” Because ‘You need to solve invisible problems, not just obvious ones’

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How to fix after noticing? SCAMPERIt can be applied to – Product Process Problem

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(MBASkills.IN) The First Secret of Design Is... Noticing

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(MBASkills.IN) The First Secret of Design Is... Noticing

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(MBASkills.IN) The First Secret of Design Is... Noticing

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(MBASkills.IN) The First Secret of Design Is... Noticing

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(MBASkills.IN) The First Secret of Design Is... Noticing

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(MBASkills.IN) The First Secret of Design Is... Noticing

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(MBASkills.IN) The First Secret of Design Is... Noticing

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How to fight habituation? 3 more tips

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2. Look closer 1. Look broader Different screws are required for different jobs One custom screw solved the problem

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why cant cars fly around the traffic? Why don’t my shoe laces have Velcro instead? why can’t the mailbox check itself and tell us when it has a mail? 3. Think younger - Because they are not habituated yet You were a born artist. But how do you remain an artist?

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The first secret of designing is noticing • SCAMPER • Look broader, closer and think younger

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(MBASkills.IN) The First Secret of Design Is... Noticing

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(MBASkills.IN) The First Secret of Design Is... Noticing

  • 1. The first secret of design is…noticing Tony Fadell K.R.Moulika Krishnaveni, pgp30140 Under the guidance of Prof. Sameer Mathur
  • 2. Why sticker? So that it would be easier for us to check out at the grocery counter
  • 3. But… How did you eat it? – 1st time Look for the sticker Dig with your nails Damage the flesh Roll the sticker Flick it off
  • 4. How did you feel 10th time?
  • 6. 100th time? Do you even realize that there is a sticker? WHY? Habituation We have limited brain power We get used to things Make them a habit free up space in the brain to learn new things
  • 7. How did you feel when you were learning to drive?
  • 8. Now, once you have learnt, how it it? LOT EASIER Why? Habituation
  • 9. But Does habituation stop you from noticing things around you? Does it stop you from noticing & fixing things around you? Then HABITUATION is really bad Do you want to be a Designer? Entrepreneur? Innovator? Then your job is not just to notice things but to fix it
  • 10. In 1902 winter, Mary Anderson was travelling in a trolley car There was a snowfall Driver opened the window to clean the snow But he let all cold air inside making the passengers miserable Story of wind shield wipers
  • 11. Mary NOTICED & FIXED this. HOW? Birth of windshield wipers
  • 12. “Try to see the world, the way it really is Not the way we think it is” Because ‘You need to solve invisible problems, not just obvious ones’
  • 13. How to fix after noticing? SCAMPERIt can be applied to – Product Process Problem
  • 21. How to fight habituation? 3 more tips
  • 22. 2. Look closer 1. Look broader Different screws are required for different jobs One custom screw solved the problem
  • 23. why cant cars fly around the traffic? Why don’t my shoe laces have Velcro instead? why can’t the mailbox check itself and tell us when it has a mail? 3. Think younger - Because they are not habituated yet You were a born artist. But how do you remain an artist?
  • 24. The first secret of designing is noticing • SCAMPER • Look broader, closer and think younger