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PEJE - FCP Presentation - Board as Ambassadors

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Dan Cohen
Dan Cohen

The document provides guidance on effective communication strategies, including the importance of storytelling to engage audiences. It discusses preparing clear key messages and knowing your audience and goals. The document emphasizes customizing the delivery method to the specific medium and considering questions that may come up to stay on message. It also stresses the power of anecdotes to humanize issues and enhance credibility.

1 of 19
Let’s Discuss: What are you saying about your school now? Who aren’t you talking to? Who is your Superhero?
Global Messaging Workshop We can do this! * Lifetime Guarantee Included *  
We can all do this!
How do we spread the word? You already have the skills. You can think . You can write . You can use a telephone . All of your daily work skills are transferable. Persuasion Cajoling Consensus building Our Goals: Tell our friends & supporters Inform the people we hope to influence
YOU are the network You know the field and have the “rolodex” You have the network & are doing the networking You are visible to communities that matter You are the frontline of communications
Public Speaking / Stakeholder Engagement Be Prepared Do your homework Connect – dry facts won’t do it Always come home to your key messages Regardless of the question asked, know what you want to discuss and always come back to them.
Be Methodical & Tell Everyone Be Thoughtful Take your time Integrate your life experiences Present Your Material Methodically Tell them what you are going to tell them Tell them Tell them what you just told them Improvising is easier when done while walking…not running Know your key messages. They are your “home” base. Always return, regardless of the question.
Questions to engage your Board Questions to Answer and Share What is our communications goal? Who do we need to reach/persuade? How will we know if we are successful? What problems do we anticipate? What timing are we up against? What are our key messages? What question do we fear being asked?
Delivering Your Messages Prepare, Prepare, Prepare. Develop a tight message, but understandable by the widest audience. Know your audience. On phone, email or in person. The medium will change how you deliver the message.
Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?
 
Storytelling – The Importance of Anecdotes Graeme Frost, SCHIP Kid Faces of Health Care Reform
Storytelling – The Importance of Anecdotes Storytelling is common thread through all cultures Humanizing. Anecdotes personalize the issue Impact - Anecdotes are a way for audience to understand your perspective – more powerful than text of your remarks Linkage – a story can personalize an issue much faster than reciting statistics, or historical facts. Credibility – anecdotes allow you to “borrow” someone else’s credibility
Storytelling – Budget Examples Finding new messengers County could lose $262 million loss in federal and state money (CCTimes 7/3/08) In the end, Nick Robinson just couldn't afford the Bay Area. And with pending state budget cuts threatening the foster care counselor's programs and salary, he decided to pack his belongings and leave Walnut Creek for Boston.
Storytelling – Budget Examples Just like me & my family Boy's special medical care imperiled by state budget crunch (Sac Bee 5/11/08) Derek Longwell's wheelchair bears all the scars of rough handling by a fully charged 13-year-old boy: scratched metal frame, chipped paint, worn treads and a perpetual coat of dust on the footrest. The teen with dark chocolate hair and olive-tinted eyes suffers from spina bifida, a birth defect that has left him with an incomplete spinal cord and an inability to walk. But a committed team of doctors and his devoted parents, backed by a specialized state health care program, have enabled Derek to enjoy an active life outdoors. Now the state's ominous fiscal forecast is threatening to disrupt Derek's ability to see his doctors in a timely manner or get leg braces to fit his growing body.
My California Story.org
Finding your stories What stories do you have to share? Get Personal – Why I do this work Get Real - Why is this work important? What kind of Partners / leaders? What are we Learning? How are we Leading? What is the impact on us today? Tomorrow? Prove It – Only you have access to unique success stories. Package & share them
Congratulations! You now own your own network & newspaper
Dan Cohen, Principal Full Court Press Communications [email_address] 510-271-0640 @dcstpaul / @fullcourtpress

More Related Content

PEJE - FCP Presentation - Board as Ambassadors

  • 1. Let’s Discuss: What are you saying about your school now? Who aren’t you talking to? Who is your Superhero?
  • 2. Global Messaging Workshop We can do this! * Lifetime Guarantee Included *  
  • 3. We can all do this!
  • 4. How do we spread the word? You already have the skills. You can think . You can write . You can use a telephone . All of your daily work skills are transferable. Persuasion Cajoling Consensus building Our Goals: Tell our friends & supporters Inform the people we hope to influence
  • 5. YOU are the network You know the field and have the “rolodex” You have the network & are doing the networking You are visible to communities that matter You are the frontline of communications
  • 6. Public Speaking / Stakeholder Engagement Be Prepared Do your homework Connect – dry facts won’t do it Always come home to your key messages Regardless of the question asked, know what you want to discuss and always come back to them.
  • 7. Be Methodical & Tell Everyone Be Thoughtful Take your time Integrate your life experiences Present Your Material Methodically Tell them what you are going to tell them Tell them Tell them what you just told them Improvising is easier when done while walking…not running Know your key messages. They are your “home” base. Always return, regardless of the question.
  • 8. Questions to engage your Board Questions to Answer and Share What is our communications goal? Who do we need to reach/persuade? How will we know if we are successful? What problems do we anticipate? What timing are we up against? What are our key messages? What question do we fear being asked?
  • 9. Delivering Your Messages Prepare, Prepare, Prepare. Develop a tight message, but understandable by the widest audience. Know your audience. On phone, email or in person. The medium will change how you deliver the message.
  • 10. Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?
  • 11.  
  • 12. Storytelling – The Importance of Anecdotes Graeme Frost, SCHIP Kid Faces of Health Care Reform
  • 13. Storytelling – The Importance of Anecdotes Storytelling is common thread through all cultures Humanizing. Anecdotes personalize the issue Impact - Anecdotes are a way for audience to understand your perspective – more powerful than text of your remarks Linkage – a story can personalize an issue much faster than reciting statistics, or historical facts. Credibility – anecdotes allow you to “borrow” someone else’s credibility
  • 14. Storytelling – Budget Examples Finding new messengers County could lose $262 million loss in federal and state money (CCTimes 7/3/08) In the end, Nick Robinson just couldn't afford the Bay Area. And with pending state budget cuts threatening the foster care counselor's programs and salary, he decided to pack his belongings and leave Walnut Creek for Boston.
  • 15. Storytelling – Budget Examples Just like me & my family Boy's special medical care imperiled by state budget crunch (Sac Bee 5/11/08) Derek Longwell's wheelchair bears all the scars of rough handling by a fully charged 13-year-old boy: scratched metal frame, chipped paint, worn treads and a perpetual coat of dust on the footrest. The teen with dark chocolate hair and olive-tinted eyes suffers from spina bifida, a birth defect that has left him with an incomplete spinal cord and an inability to walk. But a committed team of doctors and his devoted parents, backed by a specialized state health care program, have enabled Derek to enjoy an active life outdoors. Now the state's ominous fiscal forecast is threatening to disrupt Derek's ability to see his doctors in a timely manner or get leg braces to fit his growing body.
  • 17. Finding your stories What stories do you have to share? Get Personal – Why I do this work Get Real - Why is this work important? What kind of Partners / leaders? What are we Learning? How are we Leading? What is the impact on us today? Tomorrow? Prove It – Only you have access to unique success stories. Package & share them
  • 18. Congratulations! You now own your own network & newspaper
  • 19. Dan Cohen, Principal Full Court Press Communications [email_address] 510-271-0640 @dcstpaul / @fullcourtpress