Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo
Personal Branding and Internet Safety for Middle school
Personal Branding in theConnected EraRodolfo Salazar (rokensa)
3The Future
Perspective
“A PC in every desktop”“Built to order PCs at the best avalible price”
Personal Branding and Internet Safety for Middle school
A perfect summer afternoon
Why don’t we analyze this?
We all tell stories, the world makes sense through stories
The halo effect
“It’s not about words it’s about actions”CredibilityTrust
What is a brand?
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Brand = StoryRodolfo Salazar - Idea Works
Building your personal brand	If you had to pick a brand in the marketplace that you would use to define yourself, what would that brand be?
Communicating consistently
Personal Branding and Internet Safety for Middle school
Personal Branding and Internet Safety for Middle school
Why is the web so attractive?Share(Community)torrentsvideomusicFotosMash-upmixblogWikistagcommunityStumblerssNetworksdel.icio.usMapsInvolvement(Reputation)Evangelize(Identity)
Reality Vs. PerceptionConversationOthersMEConversationWhat we say we doWhat we doConversationWhat others think we do
(Digital Properties)
YOUR HOME PAGE27
rokensa@hotmail.com
rokensa@hotmail.comPuedo invitarte a un trago?Scan óptico 3D en progreso…..Consultando base de tags>>>Reconociendo rostro…………………..Sujeto encontrado>>>>>>>>Inestable emocionalmenteEgoísta y BaratoMentiroso
aspartame bad bad coke black breakfast cancer cocaine coke crack diet drink fake female fizzy good half ass nasty piss poison soda suck tasty trendy womenyuck yumrokensa@hotmail.com
Personal Branding and Internet Safety for Middle school
Por Rodolfo Salazar (ROKENSA)rokensa@hotmail.com
“Wedon’townthe media anymore” Richard Sambrook, director of the BBC’s World Services and Global News Division
Personal Branding and Internet Safety for Middle school
Personal Branding and Internet Safety for Middle school
“Wedon’townwhatweuploadanymore”Michael y Kristy
Cyber-bullies42% of children between the ages of 11-17, admit to being cyber-bullied
Personal Branding and Internet Safety for Middle school
Why not? I see cool people doing it!
Personal Branding and Internet Safety for Middle school
Cyber Sex Predators1 in 7 youth are receiving unwanted sexual solicitations through social networking sites
Personal Branding and Internet Safety for Middle school
Scam Artists, “Phishing”, Sexting, Child Pornography, Cyberbulling= International Crime
TELL what is happening to a trusted adultRESPECT others – Block people who doesn’t THINK before you send or post anything on the webTAKE CARE of your passwordsTRUST your parents and teachersAlways
Your homework
“El conocimiento es el único recurso que entre mas se cómprate mas se multiplica”www.rokensa.comtwitter.com/rokensaslideshare.net/Rodolfo_Salazarfacebook.com/rodolfo.salazarsv.linkedin.com/in/rodolfosalazarstumbleupon.com/stumbler/rokensa/
THINK Facebook
What’s the story on your profile pictures?What’s the story on ALL your pictures?
By default, everyone may see ALL of your information
Who is looking at your stories?
Personal Branding and Internet Safety for Middle school
Contact Information
Searchability
By default, friends are within circle of trustFriend Lists
FamilyFriendsStudentsOld Boy/GirlfriendsTeachersLocked DownMake more restrictive groups
Friend Lists and Information Clusters
Custom Settings
Personal Branding and Internet Safety for Middle school
Small Settings
Small Settings Expanded
TELL what is happening to a trusted adultRESPECT others – Block people who doesn’t THINK before you send or post anything on the webTAKE CARE of your passwordsTRUST your parents and teachersAlways
“El conocimiento es el único recurso que entre mas se cómprate mas se multiplica”www.rokensa.comtwitter.com/rokensaslideshare.net/Rodolfo_Salazarfacebook.com/rodolfo.salazarsv.linkedin.com/in/rodolfosalazarstumbleupon.com/stumbler/rokensa/

More Related Content

Personal Branding and Internet Safety for Middle school