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Mark Onderko

The document provides an executive summary, professional objective, positioning statements, experience, skill set, personality, and performance measurements for a senior marketing professional seeking a new role. The candidate has over 20 years of experience in marketing and relationship building. They are results-oriented, adaptable to change, and able to work on multiple projects simultaneously while delivering on time and budget.

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Senior Marketing Manager: Channels & Strategic accounts
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EXECUTIVE SUMMARY Seeking a Senior Marketing or Alliance Management position. Strong leadership and relationship-building skills. Twenty+ years experience with a thorough understanding of every aspect of any business. Adapts easily to change, works on multiple concurrent initiatives and sets priorities to consistently deliver results within stringent time and budget constraints. A talented individual who stays abreast of the field, who understands technology, who earns 100% staff support, and who is as career-committed as it takes to achieve total success.
To obtain a Senior Marketing Management or Alliance role with emphasis on customer acquisition, retention and development programs to ensure strong customer relationships while driving revenue. PROFESSIONAL OBJECTIVE
Innovative, results-focused professional with extensive success providing strategic marketing management to create and maintain deep seated customer relationships. Proven abilities in planning, developing, and executing marketing programs to increase field sales effectiveness and grow business. A dynamic leader and articulate communicator who excels in guiding/motivating personnel and building rapport at all levels. Adapts easily to change, works on multiple concurrent initiatives and sets priorities to consistently deliver results within stringent time and budget constraints. A key revenue and profit driver with broad and proven responsibilities across the lifecycle of the customer experience. An energetic, personable, honest, hard-worker with excellent references. POSITIONING STATEMENTS
Direct Marketing Lead Retention, Acquisition and Development based marketing programs with substantial offline marketing budget responsibilities in multiple direct marketing sectors. Brand Management Experienced in Positioning, Product and Portfolio Management, Marketplace activation, Segmentation, Communication Strategies, and New Products/Innovation Online Marketing Experience Developed both strategic and executional marketing program plans for Online eCommerce operations with an understanding of the eCRM market place EXPERIENCE Functional Development Established function wide planning and measurement strategies, including the definition of key performance metrics designed to improve the customer experience. Provided staff assistance to international colleagues to facilitate global growth.
World class direct marketing skills (technically proficient) Organizational leadership and team development (leads through influence) Complex problem solving (create options then converge) Highly resourceful (stretches people and money; compresses time) Intellectual horsepower (highly analytical and strategic) Listening skills (listens first, then responds) Innovative and creative thinking (fresh imaginative thinking) 20+ years experience in Fortune 500 / globally branded companies (leveraged knowledge) SKILL SET It’s rare to run across a marketer who can master the trifecta of seeing the vision, delivering results and having deep market knowledge. Mark Onderko is that guy. Bob Gutermuth President, Dialog www.DialogGrp.com
Self directed Enthusiastic Results oriented Passion for winning High integrity and trustworthy Intellectually curious Flexible and adaptive Entrepreneurial PERSONALITY
Revenue Generation Drove the strategic and tactical deployment of a broad range of marketing programs targeting public sector customers, resulting in the yearly leveraging of $135 million in additional sales. Marketing Activation Activated strategic and tactical marketing plans, designed all acquisition, development and retention efforts – including web design, on-line/e-mail marketing, direct mail, advertising and media selection, and strategic partnerships. Segmentation and Targeting Responsible for leveraging new and existing segmentation frameworks that identified the highest potential customers in order to properly allocate marketing resources to capitalize on these customers in a manner that meets MROI hurtles. Program activation Launched the Dell Direct Effect program with 38 members and scaled it to over 150 members in 7 months while adding additional benefits to the members of the program. 49% hit rate over 6 months and influenced over $100M in enterprise sales. People Development Hired, trained, developed and promoted world class sales and marketing talent. PERFORMANCE MEASURMENTS
[email_address] 512.484.0323

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Personal Power Point Present

  • 1.  
  • 2. EXECUTIVE SUMMARY Seeking a Senior Marketing or Alliance Management position. Strong leadership and relationship-building skills. Twenty+ years experience with a thorough understanding of every aspect of any business. Adapts easily to change, works on multiple concurrent initiatives and sets priorities to consistently deliver results within stringent time and budget constraints. A talented individual who stays abreast of the field, who understands technology, who earns 100% staff support, and who is as career-committed as it takes to achieve total success.
  • 3. To obtain a Senior Marketing Management or Alliance role with emphasis on customer acquisition, retention and development programs to ensure strong customer relationships while driving revenue. PROFESSIONAL OBJECTIVE
  • 4. Innovative, results-focused professional with extensive success providing strategic marketing management to create and maintain deep seated customer relationships. Proven abilities in planning, developing, and executing marketing programs to increase field sales effectiveness and grow business. A dynamic leader and articulate communicator who excels in guiding/motivating personnel and building rapport at all levels. Adapts easily to change, works on multiple concurrent initiatives and sets priorities to consistently deliver results within stringent time and budget constraints. A key revenue and profit driver with broad and proven responsibilities across the lifecycle of the customer experience. An energetic, personable, honest, hard-worker with excellent references. POSITIONING STATEMENTS
  • 5. Direct Marketing Lead Retention, Acquisition and Development based marketing programs with substantial offline marketing budget responsibilities in multiple direct marketing sectors. Brand Management Experienced in Positioning, Product and Portfolio Management, Marketplace activation, Segmentation, Communication Strategies, and New Products/Innovation Online Marketing Experience Developed both strategic and executional marketing program plans for Online eCommerce operations with an understanding of the eCRM market place EXPERIENCE Functional Development Established function wide planning and measurement strategies, including the definition of key performance metrics designed to improve the customer experience. Provided staff assistance to international colleagues to facilitate global growth.
  • 6. World class direct marketing skills (technically proficient) Organizational leadership and team development (leads through influence) Complex problem solving (create options then converge) Highly resourceful (stretches people and money; compresses time) Intellectual horsepower (highly analytical and strategic) Listening skills (listens first, then responds) Innovative and creative thinking (fresh imaginative thinking) 20+ years experience in Fortune 500 / globally branded companies (leveraged knowledge) SKILL SET It’s rare to run across a marketer who can master the trifecta of seeing the vision, delivering results and having deep market knowledge. Mark Onderko is that guy. Bob Gutermuth President, Dialog www.DialogGrp.com
  • 7. Self directed Enthusiastic Results oriented Passion for winning High integrity and trustworthy Intellectually curious Flexible and adaptive Entrepreneurial PERSONALITY
  • 8. Revenue Generation Drove the strategic and tactical deployment of a broad range of marketing programs targeting public sector customers, resulting in the yearly leveraging of $135 million in additional sales. Marketing Activation Activated strategic and tactical marketing plans, designed all acquisition, development and retention efforts – including web design, on-line/e-mail marketing, direct mail, advertising and media selection, and strategic partnerships. Segmentation and Targeting Responsible for leveraging new and existing segmentation frameworks that identified the highest potential customers in order to properly allocate marketing resources to capitalize on these customers in a manner that meets MROI hurtles. Program activation Launched the Dell Direct Effect program with 38 members and scaled it to over 150 members in 7 months while adding additional benefits to the members of the program. 49% hit rate over 6 months and influenced over $100M in enterprise sales. People Development Hired, trained, developed and promoted world class sales and marketing talent. PERFORMANCE MEASURMENTS