IxD & UX Design - Personifying Digital Interactions
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Interaction design is one of the most challenging area in digital space. Especially when we understand the context of complex lifestyle we are living. It is my try to understand what is happening in the area of interaction design and how design principles & psychological approaches can help us on this area.
Originally this presentation created for present in person in front of a group of people hence you may find some gaps in continuity. I am in a process in fixing these gaps - meanwhile please let me know your views and opinion on the topic / presentation.
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IxD & UX Design - Personifying Digital Interactions
23. User experience design (UXD) is the process of
enhancing customer satisfaction and loyalty by
improving the usability, ease of use, and pleasure
provided in the interaction between the
customer and the product
25. THE SURFACE - visual design / UI
THE SKELETON - wire-frame,
interaction patterns, global navigation
system
THE STRUCTURE - information
architecture, defining content ...
THE SCOPE - functionality,
usefulness, requirements ...
THE STRATEGY - business
requirements, defining user needs,
goals and aspirations ...
27. “apart from guiding user to
complete the task, UI set a
comfortable mood and visual
context to the interaction”
28. User Interface Design (UID) is a process of visually guiding
the user through a product’s interface via interactive elements
and across all sizes/platforms. UID is responsible for the
transference of a brand’s strengths and visual assets to a
product’s interface as to best enhance the user’s experience
29. gestalt
psychology
gestalt psychology or
gestaltism is a theory of
mind. Gestalt psychology
tries to understand the laws
of our ability to acquire
and maintain meaningful
perceptions in an apparently
chaotic world.
31. “It is not just about the
Interface and how it interacts.
it is about the behaviour
of people”
32. interaction design (IxD) is “about shaping
digital things for people’s use”, alternately defined as
“the practice of designing interactive digital products,
environments, systems, and services.”
en.wikipedia.org/wiki/Interaction_design
33. #1D words
#2D visual representations
#3D physical objects or space
#4D time
#5D behavior
5 dimensions of interaction design
words defines the interactions
visual representations are the things that the user interacts with on the interface
it defines the space or objects “with which or within which users interact”
the time with which the user interacts with the interface
the behavior defines the users actions reaction to the interface and how they respond to it
34. how to do?
how you feel?
how do you know?
aesthetics
anticipation
autonomy
consistency
continuity
learnability
simplicity
discoverability
info hierarchy
colours & mood
emotion
37. “As Donald Norman says
emotions have a crucial
role in the human ability to
understand the world, and
how they learn new things”
38. Emotional design is considering the emotions and
leveraging the responses as part of design process
and to produce a particular experience for the user of
the products / services by its design.
http://en.wikipedia.org/wiki/Emotional_Design
40. visceral
behavioral
reflective
Is about initial reactions & immediate emotional impact
Can be studies quite simple by putting people in front of
a design and waiting for reactions
Has to be a fundamental part of the design process
Is all about use. Function comes first in this level
Applying user-centered design, focusing upon
understanding satisfying the needs of the users
Is all about the message, culture, the meaning of the
product or its use
Evoking personal remembrance, Self-image
All about long-term customer experience
http://saraows.wikispaces.com
41. sensorial
design
sensorial design aims
to establish an overall
diagnosis of the sensory
perceptions of a product,
and define appropriate
means to design or
redesign it on that basis
58. The difference between about
the product you love and the
one you tolerate are often micro
interactions. It is those little
delightful experiences.