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Persuasive communication- How to?

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Deepika Ramanathan
Deepika Ramanathan

Communication is important. But the communication being persuasive is much more important. A a management graduate it becomes important for every student to understand how to persuade the customers. Here are some simple ways!!

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PERSUASIVE COMMUNICATION By: Deepika.R Kamala.S Anand.K Annapoorani.T Abinaya.S
INTRODUCTION A way of convincing people To buy a certain product. To believe something or to act a certain way. To agree with a point of view. Get what you want.
WHY SHOULD YOU LEARN PERSUASION? Achieving your goals. Understand the process around you. Defend yourself. Expose errors in many common assumptions.
HOW TO PERSUADE? http://www.youtube.com/watch?v=p_5jv4kRPI0
TALK FAST
MASTER THE BODY LANGUAGE
GET TO KNOW THE AUDIENCE
TIMING IS EVERYTHING
BE PERSISTENT
EXAMPLES A waiter at the restaurant asks, "Is there anything else I can get you?" A stranger at a party glances half a second too long. A telemarketer starts a pitch on the phone.
THINK SMART!
HOW PEOPLE SEE PERSUASION! “Persuaders convince us to do things we really don’t want to do.” “Overwhelm us with so many arguments” “They force us to give in.”
WHAT IT REALLY IS! People persuade themselves to change attitudes or behavior. Communicators provide the arguments.
DO’S Know your audience. Get the audience’s attention. Tailor the message to the medium. Convey the benefits.
DON’TS Never rely on a great argument. Never make a hard sales pitch. Never take an “all or nothing” stance. Don’t believe you have only one chance.
SUMMARY What is persuasion? How important is it? How to persuade? Myths and realities! Do’s and Don’ts
Persuasive communication- How to?

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Persuasive communication- How to?

  • 1. PERSUASIVE COMMUNICATION By: Deepika.R Kamala.S Anand.K Annapoorani.T Abinaya.S
  • 2. INTRODUCTION A way of convincing people To buy a certain product. To believe something or to act a certain way. To agree with a point of view. Get what you want.
  • 3. WHY SHOULD YOU LEARN PERSUASION? Achieving your goals. Understand the process around you. Defend yourself. Expose errors in many common assumptions.
  • 4. HOW TO PERSUADE? http://www.youtube.com/watch?v=p_5jv4kRPI0
  • 6. MASTER THE BODY LANGUAGE
  • 7. GET TO KNOW THE AUDIENCE
  • 10. EXAMPLES A waiter at the restaurant asks, "Is there anything else I can get you?" A stranger at a party glances half a second too long. A telemarketer starts a pitch on the phone.
  • 12. HOW PEOPLE SEE PERSUASION! “Persuaders convince us to do things we really don’t want to do.” “Overwhelm us with so many arguments” “They force us to give in.”
  • 13. WHAT IT REALLY IS! People persuade themselves to change attitudes or behavior. Communicators provide the arguments.
  • 14. DO’S Know your audience. Get the audience’s attention. Tailor the message to the medium. Convey the benefits.
  • 15. DON’TS Never rely on a great argument. Never make a hard sales pitch. Never take an “all or nothing” stance. Don’t believe you have only one chance.
  • 16. SUMMARY What is persuasion? How important is it? How to persuade? Myths and realities! Do’s and Don’ts