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Peta (Controversial Projects)

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Saumya Singh
Saumya Singh

PETA conducted a controversial live advertising campaign where models laid on the street covered in fake blood and packaged like meat to protest the treatment of animals. The display, called "None of us would like to end up like this.. neither would other-than-human animals", aimed to evoke empathy for animals by portraying humans as the packaged meat that people purchase. PETA's message is that just because meat is neatly packaged, it does not mean the consumer is not responsible for the killing of animals.

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GROUP – I : CONTROVERSIAL PROJECTS
"Just because it comes in a nice, neat package all dressed up from the supermarket, just because you didn't take the knife and shove it through their jugular, just because you didn't get blood on your clothes and just because you didn't hear their screams doesn't mean you didn't take part in killing.”- PeTA
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS (PETA)
 PeTA is an American animal rights organization based in Norfolk, Virginia.  Its slogan is "animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any way.”
Peta conducted a form of live advertising by having models lay out on the street as "human meat". The models are wearing bloody make-up and packaged like meat would be in a grocery store.
Peta Advertisement The action is named ‘None of us would like to end up like this.. neither would other-than-human animals’
PETA protestors used empathetic shock advertising by covering themselves in fake blood while laying in human-sized meat packages. This presentation evokes empathy for animals that humans eat which people purchase in bloody packets.
Peta (Controversial Projects)
Peta (Controversial Projects)
Thank you Presented by : saumya singh 1321760 Christ university

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Peta (Controversial Projects)

  • 1. GROUP – I : CONTROVERSIAL PROJECTS
  • 2. "Just because it comes in a nice, neat package all dressed up from the supermarket, just because you didn't take the knife and shove it through their jugular, just because you didn't get blood on your clothes and just because you didn't hear their screams doesn't mean you didn't take part in killing.”- PeTA
  • 3. PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS (PETA)
  • 4.  PeTA is an American animal rights organization based in Norfolk, Virginia.  Its slogan is "animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any way.”
  • 5. Peta conducted a form of live advertising by having models lay out on the street as "human meat". The models are wearing bloody make-up and packaged like meat would be in a grocery store.
  • 6. Peta Advertisement The action is named ‘None of us would like to end up like this.. neither would other-than-human animals’
  • 7. PETA protestors used empathetic shock advertising by covering themselves in fake blood while laying in human-sized meat packages. This presentation evokes empathy for animals that humans eat which people purchase in bloody packets.
  • 10. Thank you Presented by : saumya singh 1321760 Christ university