Pieter Wuyts 8 Seconds Sexyemail Event
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This is the presentation of Pieter Wuyts of 8Seconds at the EMMA-nl Sexy email event about emailmarketing desing & testing
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Pieter Wuyts 8 Seconds Sexyemail Event
- 1. Twitter hashtag: #sexyemail 3 december 2009
- 2. Real Time Multivariate testing and optimization of email campaigns
- 3. How Real time Multivariate testing works Time difference between sending the email and viewing the images 1. Receive email 2. Download images
- 4. How Real time Multivariate testing works
- 5. How Real time Multivariate testing works
- 6. Lessons example 1 we’ve learned.
- 7. Case study Telecomoperator TELL A FRIEND Approx. 140.000 addresses Goal: Convince a friend Which present will maximize the effectiveness of the campaign?
- 8. Case Study 1 + 51 % 6258 Unique views to determine winner 70825 Remaining viewers only saw winning prize
- 9. Lessons learned and case studies
- 10. Lessons the products Show we’ve learned.
- 11. Show the products + 29 % 30 + 58 %
- 12. Tell them what they will get Lessons we’ve learned.
- 13. Tell them what they will get + 230 % Visit our website Click here to see the online demo + 72 % + 44 %
- 14. Tell them what they will get Lessons we’ve learned. But don’t be too pushy
- 15. Don’t be too pushy + 301 % 35% OFF View the exclusive Enter the Sale Now! collection for sale now + 72 % + 420 %
- 16. Don’t be too pushy blank + 830 %
- 17. Lessonsugly colours Use we’ve learned.
- 18. Colours matter + 23 % Discover all promotions + 30 % Discover all promotions
- 19. Lessons we’ve learned. Start testing
- 20. Contact Lessons we’ve learned. Pieter Wuyts - Account Director email: pieter@8seconds.net - mobile: +32 479 98 95 19