Pinteresting - All You Need to Know about Pinterest !
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The document provides an overview of the social media platform Pinterest, including its growing popularity, typical user demographics, and ways that individuals and brands can utilize it. Some key points: - Pinterest has become the 3rd largest social network after Facebook and Twitter. Daily users increased 145% in early 2012. - The site allows users to share photos and videos by "pinning" them to virtual pinboards. Over 80% of pins are re-pins of content. - Pinterest skews heavily female, around 80% of users. Women are drawn to its visual nature and use it to connect over interests like home, fashion, food. - Brands and celebrities are actively using Pinterest to
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Pinteresting - All You Need to Know about Pinterest !
- 1. Pinterest logo courtesy of Pinterest iPhone App www.pinterest.c om Welcome to Lab vActivities The Social Path and Pinterest
- 2. Lab Activities Program • Part 1: Brief Intro • Part 2: Pinterest – Why so Pinteresting ? • Part 3: Users sharing their Pinterest experience • Part 4: Path – What is it ? • Part 5: Users sharing their Path experience • Part 6: Brief Conclusion
- 3. http://pinterest.com Why so Pinteresting ! v The New Hot Social Network
- 4. It’s Now the Third Most Popular Social Network after Facebook And Twitter ! ( and just when you started to get comfortable with your existing Social Media setup :) http://venturebeat.com/2012/04/05/pinterest-third-most-popular-social-network/
- 6. Daily Pinterest users have increased by 145% since the beginning of 2012 http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
- 7. What is Pinterest? • Pinterest is a social photo-sharing service designed to look like a pinning board • Launched in March 2010 • You share the photos you like • You upload, save, sort and manage images and videos into boards
- 8. http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
- 9. How does Pinterest Make Money? • Outside investments from entrepreneurs and VCs • Experimented with affiliate links for a while • Eventually advertisement and features for brand pages
- 10. Top Pictures shared on Pinterest http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
- 24. http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
- 26. http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
- 27. Over 80 % of pins are actually re-pins Pinterest user growth is better than that of Facebook and Twitter at the same point in their history http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
- 28. Pinterest “Clones”: • Concept of pinning photos and products by adding a twist. There are travel-focused sites like Trippy, Wanderfly, and Gtrot. http://venturebeat.com/2012/04/05/pinterest-third-most-popular-social-network/
- 32. 80 % of users on Pinterest are female http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
- 33. Why is Pinterest popular with women ?
- 34. Pinterest is visually appealing by nature and women are naturally inclined to make everything prettier http://pinterest.com/weddings
- 35. Social Media is handled better by women • Women also have a much easier time expressing themselves and are better at it • Women use social networks to connect with their friends, family, and colleagues more than men • Women are better listeners than men
- 36. Social Media is handled better by women • A way of connecting with other women with similar interests and passions • A way to organize activities and stay in touch with friends.
- 37. Where are the Men on Pinterest? http://venturebeat.com/2012/03/30/snatchly-pinterest-porn/
- 38. http://venturebeat.com/2012/03/30/snatchly-pinterest-porn/ Men are flocking to snatchly.com (launched February 13, 2012) http://venturebeat.com/2012/03/30/snatchly-pinterest-porn/
- 39. Let’s Get Pinning !
- 40. Pinterest Signup Video Demo http://www.youtube.com/watch?v=zYTz9Xf06DY
- 41. You can choose between 23 categories for your photos & videos: • Architecture • History • Art • Holidays • Cars & • Home Decor Motorcycles • Humor • Design • Kids • Crafts • My Life • Education • Women's Apparel http://www.pinterest.com
- 42. • Pets • Film, Music & • Products Books • Science & • Fitness Nature • Food & Drink • Technology • Gardening • Travel & Places • Geek • Wedding & • Men's Apparel Events • Outdoors http://www.pinterest.com
- 43. Board Collaboration Options: 1- Only you can pin 2- You can assign contributors – who are already on Pinterest - to pin with you http://www.pinterest.com
- 44. Users Post More Interesting Content: • People you generally follow on other social networks are not generally / regularly interesting; however, with the graphical nature of the site, content the same users share is generally more interesting. • They can Re-pin / Like / Comment / Tag.
- 45. How to join Pinterest? 1. Get an invite – we can help with that (nudge any Think Media Labs staff) 2. Setup you account: Choose between logging in with Facebook or Twitter 3. Find you friends to follow! 4. Find you interests to follow! 5. Start with creating broads 6. Happy pinning!
- 46. Your Pinterest Plan • Have a rough plan of what boards to create. • Populate content as soon as you join • It will follow all people so far then to follow you back you need to have content there.
- 47. Pinterest Etiquette 1. Source Images Properly 2. Write a Full Caption 3. A Pin Addict ? 4. Think About Who You Want to Share With 5. Don’t Be Stingy with Interaction 6. Always Be Respectful 7. Report Objectionable Content http://www.flowtown.com/blog/8-rules-of-pinterest-etiquette
- 48. Go Mobile iPhone / Android / Mobile Site http://blog.pinterest.com/post/10144144538/pinterest-mobile
- 49. Keep Your Eye Out for SPAM -- already
- 53. Top Ten Brands On Pinterest http://mashable.com/2012/02/22/10-most-followed-brands-on-pinterest/
- 64. Celebrities with Pinning Spree!
- 71. 8 Strategies for Launching a Brand Presence on Pinterest • Reserve Your Space • Leverage Your Brand Values • Themes, Not Product Promotion • Use Hashtags • Add the “Pin It” Button • Engage with the Community http://mashable.com/2012/02/27/pinterest-marketing/
- 73. Promote a life style through Pinterest
- 78. Inspire Your Team To Pin!
- 79. Think Media Labs Staff Favorites http://pinterest.com/thinkmedialabs/
- 80. Pinterest Lebanon We built the database for Pinterest websites in Lebanon for both personal profiles and brands. http://tmla.bz/pinleb Discover local Pinterest pages and list yours for others to discover you
- 81. User Experience: 1- Strawberry Blu !
- 82. Strawberry Blu Blog Facebook www.StrawberryBlu .com www.Facebook.com/ StrawberryBlu Twitter @StrawberryBlu and now...
- 83. Strawberry Blu on Pinterest http://pinterest.com/StrawBlu/ www.StrawberryBlu.com http://pinterest.com/StrawBlu/
- 84. Lebanese Food!! Food Books!! http://pinterest.com/StrawBlu/
- 85. Favorite Recipes!! For the Kitchen!! http://pinterest.com/StrawBlu/
- 86. Food, Technology and Health http://pinterest.com/StrawBlu/
- 87. and all about Strawberry Blu... http://pinterest.com/StrawBlu/
- 88. Likes Repins How to discover contacts Other Home OUTSIDE the Bloggers Pins people I follow? Pinterest Pages Followed Friends
- 89. How to decide if it’s worth pinning? - Content - Picture - Fun - Related to my interest
- 90. - Content - Picture - Fun - Related to my interest http://pinterest.com/StrawBlu/
- 91. When do I Like and when do I Repin? • Like: Something attractive but not always related to my own boards, sometimes it’s related to travel, architecture etc... • Repin: - something worth sharing on any of my boards - An attractive food, a good recipe, a good book... http://pinterest.com/StrawBlu/
- 92. OR... BOTH... I Pin, Repin and Like!!! http://pinterest.com/StrawBlu/
- 93. How is Pinterest integrated with Facebook and Twitter? http://pinterest.com/StrawBlu/
- 94. v http://www.computing.co.uk/ctg/feature/2094851/social-media-business-useful-tools-social-climbers
- 95. First time I heard about Pinterest http://mashable.com/
- 96. Pinning your interests http://mashable.com/2012/04/13/pinterest-infographic-travel/ Second logo by: @PSouhaid
- 97. By using Pinterest, I can… Pin Organize Categorize Source of logo: http://www.janetpacey.com/janetpacey/Home.html
- 98. Pinterest can boost your Business Promoting Business Free Advertising Image So small can’t be used for much http://pinterest.com/pinterestbiz/ Source of logo: http://www.janetpacey.com/janetpacey/Home.html
- 99. It’s a Great way to Collect/Plan Your Wedding Your Birthday Your Product Launching Organize you collection http://pinterest.com/donninterest/ Source of logo: http://www.janetpacey.com/janetpacey/Home.html
- 100. It’s a Great way to Collect/Plan http://pinterest.com/donninterest/
- 101. It’s a Great way to Collect/Plan http://pinterest.com/donninterest/sports/
- 102. It’s a Great way to Collect/Plan http://pinterest.com/donninterest/wedding-3/
- 103. It’s a Great way to Collect/Plan • My laptop can get some rest because my collection will be online. Pinterest is my online hard disk Now Source of logo: http://www.janetpacey.com/janetpacey/Home.html
- 104. A quick tour on Pinterest http://pinterest.com/dailydot/celebrities-on-pinterest/
- 105. A quick tour on Pinterest http://pinterest.com/kellylieberman/brands-on-pinterest/
- 106. A quick tour on Pinterest http://pinterest.com/barackobama/
- 107. A quick tour on Pinterest http://pinterest.com/thinkmedialabs/politicians-infographics-tml/
- 108. Not on Pinterest? Still don’t Account ? have a Think Twice and ask TML for an invitation http://learning.hubspot.com/blog/bid/128534/Pinterest-Button-Added-To-HubSpot-s-Follow-Me-Module