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Planogram

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Planogram study of All that Jazz store Bhubaneswar Odisha with suggestions for the changes which could have been done.

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PLANOGRAM Submitted by : Arpita Tripathy Tulasi Kumar Nanda
• Planogram is created with sales data • Planogram ensures that most popular and profitable products are given right amount of facing and allocation • Planogram dictate the layout of the store • Planogram are never static • Planogram are based on customer demand • Planogram are designed, redesigned or updated with change in season WHY PLANOGRAM?
SHORT TERM BENEFIT • Your data will be clean and your products classified. • You’ll have a better grasp of your product and category performance. • You’ll have better space allocation, which means an immediate increase in sales. • You’ll have an improved awareness of your space value as well as space return. • Both your store consistency and retailer brand awareness will be improved.
LONG TERM BENEFIT • Planograms maximise the selling potential of entire shelf space. • Sales strategy will be realised at store level. • A significant increase in sales and stock rotation. • Customers are presented with a well- organised product selection that is also visually appealing. • Product replenishment will be both simplified and optimised.
ALL THAT JAZZ- PATIA
About All that Jazz- Patia The carpet area is 3000sq ft. The brands offered in the store are • Puma • Jack & Jones • Rare Rabbit • Rare Blue • Levi’s The store layout was a free flow layout. The maximum area was allocated to the brand PUMA. The fixture differed from brand to brand. And each brand is displayed with a different story. For Puma it was motor sport, lifestyle and running. For Jack & Jones it was graphics and casual.
Planogram of All that Jazz
Accessories are displayed in this section. The dimension of the area is 2X8 ft So, the sq. feet area provided 16 sq.feet The dimension of the fixture is 8X6. The T-shirt, shorts and bags has been displayed and the area provided is 16 sq. feet The dimension of the fixture is 12X6. The square foot area provided is 48 sq. feet. This is the section where shoes has been displayed. The dimension is 6X8 ft. The section has hanger with T-shirt and Track Pants
Planogram
Planogram
Planogram
Planogram
Dimension 25X6 ft. The space provided 75 sq. ft. Fixture has shelf and cliff hanger with T-shirt, and Bags at Top Shelf. Dimension 3X4 sq. ft. The area around is 40 sq. ft Table top with Polo T- shirt display. Dimension of the floor fixture is 10X6 sq. ft. The area should be 98 sq. ft. The fixture had T-shirt, floaters and Undergarment Dimension 5X6. The wall fixture had shelf and cliff with products t-shirt and bags. Dimension 4X1 sq. ft. The area required 10 sq. ft. T-shirts were the major product on display.
Planogram
WALL FIXTURE DIMENSION 8 ft 25 ft
Planogram
Planogram
Planogram
The dimension of the table is 4X1 sq. ft. And the space required will be 10 sq.ft Dimension 4X2 sq. ft. The space required is 10 sq. ft. Dimension 6X6 sq. ft. The space allocated for customer is 24 sq. ft. Dimension of this area is 14X10 sq.ft. The total area allocated to Rare Rabbit was 140 sq. ft. which consisted of wall fixture and floor fixture.
Planogram
Planogram
TRIAL ROOM
SUGGESTIONS. Certain places were too clumsy and no space was provided for the customer to browse a product Also the products kept along each other were not complementing each other e.g., floaters kept near t-shirts, tie and floaters display in a single section. No single color code was is being maintained, merchandise were kept in haphazard manner. Old stocks were still existing which should have been flushed out years ago. For example denizen jeans which is out of Indian market is still available here. Signages were also not updated. For example Brands like CKJ, Nautica were not available in the store.
ALL THAT JAZZ -JANPATH
CONT..
Planogram

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Planogram

  • 1. PLANOGRAM Submitted by : Arpita Tripathy Tulasi Kumar Nanda
  • 2. • Planogram is created with sales data • Planogram ensures that most popular and profitable products are given right amount of facing and allocation • Planogram dictate the layout of the store • Planogram are never static • Planogram are based on customer demand • Planogram are designed, redesigned or updated with change in season WHY PLANOGRAM?
  • 3. SHORT TERM BENEFIT • Your data will be clean and your products classified. • You’ll have a better grasp of your product and category performance. • You’ll have better space allocation, which means an immediate increase in sales. • You’ll have an improved awareness of your space value as well as space return. • Both your store consistency and retailer brand awareness will be improved.
  • 4. LONG TERM BENEFIT • Planograms maximise the selling potential of entire shelf space. • Sales strategy will be realised at store level. • A significant increase in sales and stock rotation. • Customers are presented with a well- organised product selection that is also visually appealing. • Product replenishment will be both simplified and optimised.
  • 6. About All that Jazz- Patia The carpet area is 3000sq ft. The brands offered in the store are • Puma • Jack & Jones • Rare Rabbit • Rare Blue • Levi’s The store layout was a free flow layout. The maximum area was allocated to the brand PUMA. The fixture differed from brand to brand. And each brand is displayed with a different story. For Puma it was motor sport, lifestyle and running. For Jack & Jones it was graphics and casual.
  • 8. Accessories are displayed in this section. The dimension of the area is 2X8 ft So, the sq. feet area provided 16 sq.feet The dimension of the fixture is 8X6. The T-shirt, shorts and bags has been displayed and the area provided is 16 sq. feet The dimension of the fixture is 12X6. The square foot area provided is 48 sq. feet. This is the section where shoes has been displayed. The dimension is 6X8 ft. The section has hanger with T-shirt and Track Pants
  • 13. Dimension 25X6 ft. The space provided 75 sq. ft. Fixture has shelf and cliff hanger with T-shirt, and Bags at Top Shelf. Dimension 3X4 sq. ft. The area around is 40 sq. ft Table top with Polo T- shirt display. Dimension of the floor fixture is 10X6 sq. ft. The area should be 98 sq. ft. The fixture had T-shirt, floaters and Undergarment Dimension 5X6. The wall fixture had shelf and cliff with products t-shirt and bags. Dimension 4X1 sq. ft. The area required 10 sq. ft. T-shirts were the major product on display.
  • 19. The dimension of the table is 4X1 sq. ft. And the space required will be 10 sq.ft Dimension 4X2 sq. ft. The space required is 10 sq. ft. Dimension 6X6 sq. ft. The space allocated for customer is 24 sq. ft. Dimension of this area is 14X10 sq.ft. The total area allocated to Rare Rabbit was 140 sq. ft. which consisted of wall fixture and floor fixture.
  • 23. SUGGESTIONS. Certain places were too clumsy and no space was provided for the customer to browse a product Also the products kept along each other were not complementing each other e.g., floaters kept near t-shirts, tie and floaters display in a single section. No single color code was is being maintained, merchandise were kept in haphazard manner. Old stocks were still existing which should have been flushed out years ago. For example denizen jeans which is out of Indian market is still available here. Signages were also not updated. For example Brands like CKJ, Nautica were not available in the store.
  • 24. ALL THAT JAZZ -JANPATH