This document discusses how multi-sided platform business models are disrupting existing markets and impacting producers, consumers, and startups. It explores how the platform owner controls demand and supply on the platform, causing producers to become dependent on the platform marketplace and lose customer relationships. Consumers also lose freedom of choice as they are confined within the closed-loop platform economy. Startups are trapped playing the platform's innovation games and have no freedom to go to market on their own. The platform provider exercises significant control over the platform and value exchange through owning identity, logistics, payments, pricing, and marketplace rules.
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Platform Economy Impact
1. Jan Roschek Thomas Mierschke
Platform Economy Impact
How multi-sided Platform Business Models
disrupt existing Markets and impact
Producer, Consumer & Startups
Does a Digital Ego exist in the Platform Economies?
2. About Us
Digital Business Development
Execute Growth & Innovation Strategies
Industry, IT, OT & Entrepreneurship Expertise
Expert Ecosystem Orchestration
4. Digital Biz Architecture Layers
Community Networked Marketplace
IT & OT Infrastructure
Data
Engagement & Interaction
Digital Business Model
Holistic Cyber & Physical Security
Digital Biz
Enablement
Digital Biz
Capabilities
10. Platform Play
Your Position in the Platform Economy
Producer
Platform
Owner
Consumer
Startup
Supply Demand
Innovation
Who is in the Lead?
11. Workshop Thesis:
The platform owner controls demand and supply
The producer gets dependent on platform market places
and is losing his customer relation
The consumer loses his freedom of choice,
he seems to be in control, but is prisoned
in the closed looped platform economy
The Startup is traped in the Innovation Game
12. Platform Impact on Producer
Liberate Supply - Gatekeepers Dead
New Deployment- & Consumption Models
The Knowing Customer
XaaS
Networks & Communities, Virality
Open Source
Speed
Perfection of Matching Demand & Supply
14. Platform Impact on Customer
Multi Layer Monopoly
Robotic Curation Creates a False Reality
Searched Knowing creates “Deformed” Customer
Shared XaaS Consumption Liberty
Perfection of Matching leaves No Choice
Community Networked Marketplaces
15. Is a Startup
an external
Innovation
Function
or
can it
survive in
the
Digital Age
on it‘s own?
Platform Impact
on Startups
16. Platform Impact on Startups
Innovation Games
Liberate Supply – No-Go To Market Freedom
New Deployment- & Consumption Models
XaaS
The Knowing Customer
Networks & Communities, Virality
Open Source
Speed
Perfection of Matching Demand & Supply
17. Platform Business Control
The Platform Provider exercises significant control over the platform & the value
exchange:
He owns:
the identity of its participants
the transportation logistics
the payment mechanisms
the pricing
the rules that govern the marketplace
The Hidden Risk of Platforms is Manipulation