Play With Data: OpenGLAM Now 11/20/2019
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The document summarizes the Cleveland Museum of Art's journey towards digitization of its collection and use of digital technologies. It describes how the museum renovated galleries, digitized over 90% of its collection, and developed digital tools like the ArtLens app and ArtLens Gallery interactive space. Evaluation found those who used ArtLens technologies spent more time and engaged with more artworks. The museum now uses analytics to understand visitor flows and has launched an open API to make its collection publicly available for various uses.
Play With Data: OpenGLAM Now 11/20/2019
- 1. Play with Data Open GLAM Now November 20, 2019 Creating Wonder Through Digitization Cleveland Museum of Art https://www.raa.se/in-english/events-seminars-and-cultural-experiences/open-digital-heritage/
- 2. Jane Alexander Chief Digital Information Officer, The Cleveland Museum of Art @janecalexander
- 3. “The Cleveland Museum of Art creates transformative experiences through art, ‘for the benefit of all the people forever’” CMA Mission Bringing our mission into the digital age...
- 4. “We are Deeply Committed to the Use of Technology as an Interpretive Tool” — William Griswold, Director of the Cleveland Museum of Art, MW Tour April 2017 Director Support!
- 6. Technology and the Art Museum, MET 1967
- 7. Cataloguing at CMA 2010…
- 8. The road to digitization Renovation • Galleries closed on rotation ~ 7 years • Collection deinstalled – storage • Opportunity for digitization • Idea for a new space • Re-engineer back-end system Now • 90% digitized • 100% by Fall 2020
- 9. Original Gallery One 2012
- 10. ArtLens Wall is a 40-foot interactive, multitouch, MicroTile wall that displays all objects in the museum’s collection ArtLens Wall
- 11. ArtLens App • Interactive map • Docks to interactives • Museum guided tours • Data on every object on view • Available on ipad, iphone, Android • Content updates every 15 minutes
- 14. Gallery One ARTLENS Gallery
- 15. “Effective iterative design requires constant analysis, continued learning and all the while improving without re-inventing.” — Jane Alexander, Chief Digital Information Officer, The Cleveland Museum of Art (2018)
- 17. STANDARDIZED DEVELOPMENT ENVIRONMENT UPDATES EVERY 15 MINUTES ONE SOURCE OF TRUTH
- 18. Gaze Tracker
- 19. Machine Learning and Facial Recognition
- 20. ArtLens Beacon Visitors See Results
- 21. What do educators and curators need to create evolving digital spaces? ArtLens Exhibition
- 22. Over 1,000 frames of 4K photography Show More
- 23. Relate Physical to Digital
- 24. CMA ARTLENS Exhibition Cleveland, OH Play with Scale
- 25. (The Old Label)
- 27. 2019: From 360s to Photogrammetry
- 28. Scan Artworks: even 3D Artworks! Updated ArtLens App
- 29. ARTLENS Gallery: Is it working?
- 30. t ANALYTICS We've been collecting from the beginning COLLECT SHARE ANALYZE (well, best we could)
- 31. In 2018, the CMA’s Research and Evaluation team and Rockman concluded a two-year project to examine new ways of measuring the impact of digital interactives in art museums. They used ARTLENS Gallery as a Case Study Bolander, E.,Ridenour, H.,Quimby, C. 2019. Art Museums and Technology: Developing New Metrics to Measure Visitor Engagement. Project funding was generously provided by the National Endowment for the Arts ArtWorks program.
- 32. Findings from Evaluation 2019 Bolander, E.,Ridenour, H.,Quimby, C. 2019. Art Museums and Technology: Developing New Metrics to Measure Visitor Engagement. Project funding was generously provided by the National Endowment for the Arts ArtWorks program. 36% of the participants spent time in ARTLENS Gallery People who visited ARTLENS Gallery demonstrated greater gains in self-reported level of art understanding and knowledge
- 33. Where Are People Going? How Long Are They Staying There? Where Do They Go Next? What Are They Learning? We Still Want To Know:
- 34. Analyzing Visitor Experience with Meraki Wireless Access Points Meraki allows us to collect data from any wireless antenna hitting our wifi access points, whether they’ve logged onto our wireless network or not.
- 35. YES, we have “Big Data” • 105 wireless access points • 1-2 million rows of data per day • 0.4 GB per day just for search indexes • A system of 8 separate cloud services (plus Tableau) to process it all
- 36. But there were some challenges • Noisy data • Translating devices to visitors • Building trust • Facilitating adoption
- 37. t Using a data scientist to interpret this data 1 2 3 4 5 The visitor most likely traveled this way
- 38. t
- 39. t
- 40. t • Visitors who DID NOT visit ARTLENS (177k) • Spent 2.2 hours on average in museum These visitors go to few spaces overall
- 41. t • Visitors who DID visit ARTLENS (82K) • Spent 12 minutes longer at the museum These visitors interact with almost 4 times the number of spaces!
- 42. t • Visitors who spent >5 min in ARTLENS (37k) • Spent 36 minutes more at the museum! These visitors interact with more spaces, for even longer periods of time They’re likely spending more money at the café!
- 43. t ...visitors who spend at least 5 minutes in ARTLENS Gallery are spending approximately 35 minutes longer in the museum compared to those who do not visit ARTLENS Gallery.
- 44. t And now we can ask questions like this ... Does the selection of artworks in ARTLENS impact gallery visits?
- 45. t 4 5
- 46. t We’re connecting ARTLENS games with gallery visits… WOW! 4 6
- 47. General Data Protection Regulation (GDPR) • “Companies need your consent to collect your data” • What constitutes “personal data”? • How does this affect museums? • All personal data is encrypted
- 48. Open Access • Back-end changes allow us to be more flexible and implement innovative projects more easily. • For example, our new API – allowed us to implement Open Access…
- 50. Through this initiative, the CMA’s collection is a part of the lives of our users for the broadest possibilities of artistic creation, business innovation, education, and scholarly practice.
- 51. t Launched with: • API • GitHub Repository • Azure Search • New Collection Online • Descriptive text
- 52. t Partnerships
- 53. Metadata Available to Public Accession number Creator role Related work Artist biography Credit line Related work location Catalogue raisonne Culture Related work type Citations Current location State of the work Copyright Department Subject matter description Creation date Digital didactic** Support material Creation date earliest Edition of the work Technique Creation date latest Fun fact Title Creator description Inscriptions Title in original language Creator extent Inscription translations Type Creator name in original language Measurements Watermarks Creator qualifier Provenance Exhibition History
- 55. Since Launch
- 56. t
- 59. Many metadata fields available to scholars
- 60. Clear explanation of CC0 on every page
- 61. Department Bots Created by the public Tweet randomly selected artworks every day using API data
- 62. Artwork in Games Coding classes finding fun imagery from CMA’s collection
- 63. Another Game: “cuttlefish in the museum”
- 64. High Fashion Dolce & Gabbana June 2019 CMA's Cupid and Psyche, Jaques-Louis David, 1817 (1962.37)
- 66. Analytics – Wikimedia vs. cma.org Artwork Views, 4 Months (May-Aug) en.wikipedia.org: www.clevelandart.org: 224,872 2,503,195
- 67. Top 10 Artworks on Collection Online
- 68. Top 10 CMA Artworks on Wikipedia
- 69. Artwork by Department Decorative Art and Design
- 70. Artwork by Department Egyptian and Ancient Near Eastern Art
- 71. The (CMA) team has come to embrace digital as in perpetual beta, constantly reinventing itself, continually pushing the boundaries of what’s technically and humanly possible in a museum. This is a place of exciting discomfort and possibility. We don’t yet know what kind of innovation the future will bring but we will strive to meet everyone’s needs, For the Benefit of All the People, Forever.” — Jane C. Alexander, Chief Digital Information Officer, The Cleveland Museum of Art “
- 72. What’s Next? CMA director William Griswold
- 73. Thank You Jane Alexander, Chief Digital Information Officer The Cleveland Museum of Art @janecalexander