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Web 2.0 success stories from Asia OrangeLabs | Web 2.0 in China: What’s Next? Benjamin Joffe | Plus Eight Star Ltd | 6 November 2007
The future has already arrived. It is just not evenly distributed yet. William Gibson Science fiction author & father of the cyberpunk genre Coined the term "cyberspace" in 1982
1.  Innovation in Asia? 2.  SNS case studies 3.  Web 2.0 success stories 4.  Barriers and catalysts Agenda
Innovation in Asia?
General assumption #1 Everything from the US is great
General assumption #2 Everything from Asia is weird (and sometimes funny)
 
Japanese like texting on mobile Anonymous manager at a telecom company in 2000 Because they have small fingers
Asians like avatars Anonymous manager at an Internet company in 2005 Because they read  mangas  and watch  animes
Chinese like ring-back tones Anonymous manager at a foreign media company in 2006 Because they go to KTV a lot
Giving the wrong explanation to the right question
CC | +8*
Web 2.0 Made in USA
 
C2C?
Copy-to-China
Why look at Asia?
1 Because some Asian markets are strategically important
 
Official partner of Chinese Web2.0 fundraising since 2005
Quiz Alexa School of Investment beta
Crowdsourcing Quiz Which Asian Internet services do you know?
Global China Japan South Korea 1 Yahoo! 2 Google 3 YouTube 4 MSN 5 Windows Live 6 MySpace 7 Facebook 8 Wikipedia 9 Hi5 10 Orkut
Global China Japan South Korea 1 Yahoo! Yahoo Japan 2 Google Yahoo 3 YouTube Google Japan 4 MSN Google YouTube 5 Windows Live 6 MySpace Google Korea 7 Facebook YouTube 8 Wikipedia Livedoor 9 Hi5 Yahoo Wikipedia 10 Orkut
Global China Japan South Korea 1 Yahoo! Yahoo Japan 2 Google Yahoo 3 YouTube Google Japan 4 MSN Google YouTube 5 Windows Live 6 MySpace Google Korea 7 Facebook YouTube 8 Wikipedia Livedoor 9 Hi5 Yahoo Wikipedia 10 Orkut
Global China Japan South Korea 1 Yahoo! Baidu Yahoo Japan Naver 2 Google QQ FC2 Yahoo 3 YouTube Sina Google Daum 4 MSN Google YouTube Cyworld 5 Windows Live Netease Mixi Nate 6 MySpace Taobao Rakuten Google 7 Facebook Sohu Nicovideo YouTube 8 Wikipedia Tom Livedoor Empas 9 Hi5 Yahoo Wikipedia Gmarket 10 Orkut 56.com Goo Auction
Global China Japan South Korea 1 Yahoo! Baidu Yahoo Japan Naver 2 Google QQ FC2 Yahoo 3 YouTube Sina Google Japan Daum 4 MSN Google YouTube Cyworld 5 Windows Live Netease Mixi Nate 6 MySpace Taobao Rakuten Google 7 Facebook Sohu Nicovideo YouTube 8 Wikipedia Tom Livedoor Empas 9 Hi5 Yahoo Wikipedia Gmarket 10 Orkut 56.com Goo Auction
2 Because words betray us
Are we talking about the same thing?
The fastest broadband connections are in  Korea  and  Japan . OECD Report, July 2007 Thanks to fiber optic cables the broadband connections in Japan were up to  10 times faster than the OECD average . Japan also had the lowest relative monthly broadband charges/Mbps
# Country Householdssubscribing Avg. speed (mbps) Price/month for 1 mbps, fastest tech. (USD PPP) Overall Score 1 Korea 0.90 45.6 0.45 15.73 2 Japan 0.52 61.0 0.27 14.99 3 Iceland 0.83 6.0 4.99 12.14 4 Finland 0.57 21.7 2.77 12.11 5 Netherlands 0.73 8.8 4.31 11.87 6 Sweden 0.49 18.2 0.63 11.54 7 France 0.49 17.6 1.64 11.41 12 US 0.51 4.8 3.33 10.47
Consequence #1 Internet penetration and speed
Consequence #2 Internet literacy
Consequence #3 Internet as a retail channel for material, immaterial goods and human intelligence
 
 
 
 
 
 
 
Python is so  last year
Developed by Yukihiro "Matz" Matsumoto in Japan in the mid-90s
How about those concepts? Meta-blogging Content scrapping Trust-based information sharing Personal Resource Planning (PRP)
SNS case studies
QQ Mixi Cyworld
#1 All are kinds of Social Networks
#2 What’s the difference?
 
 
 
Metrics Pageviews Number of users
Business models Advertising Storage Monthly fee Personalization Alerts Etc.
Key features Invitation system Closed/Open/Semi-closed Sticky features Payment solutions
Social design Focus Atmosphere Demographics
Psychological design Identity / Identities Trust level
Web 2.0 success stories
Problem #1 What is “Web 2.0”?
Problem #2 What is “success”?
Success story #1 Power
 
 
 
Citizen media 40,000 contributors Editorial team 250 stories a day
(profitable)
4 th  most trusted media in South Korea (quoted on TV, etc.)
The Internet was the space where a few people who possessed nothing could bring about results using guerrilla methods. OH Yeon Ho CEO OhmyNews
Success story #2 Love
 
 
 
 
Train Man
キタ━━━━(  ゜∀  ゜)━━━━ッ!!
 
 
 
Success story #3 Fame
 
100 million Internet DL Sold millions of RT/RBT >20 million USD in licensing fees
 
 
Brand endorsements
Success story #4 Money
带头大哥 777 的博客
Received 7 million RMB from the 700 subscribers of his QQ group for unauthorized stock recommendations (investigation in July 2007)
Social processes re-engineering CC | Yongjoon Hyoung, founder of Cyworld
Barriers & catalysts
Is Internet infrastructure enough for innovation?
Is it a Web 2.0 issue or larger that that?
Financial Seed VC Exit
Technical Finding and keeping talent
Crowdsourcing Quiz Where can you find good  .Net  developers in Beijing? (2~3 years experience, speaks some English)
Social Starting Running Failing
Crowdsourcing Quiz Why is there no Bill Gates in Korea?
 
谢谢! Thanks! [email_address] +86 1371 880 3321 Skype: benjamin0123

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