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Portfolio en rui martins international pr and digital marketing advisor

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With over 20 years in the Communication and Marketing industry both as a consultant at worldwide PR Firms and in-house as Corporate Communication and Public Affairs Director, including Digital Marketing & Social Media Marketing, I offer a vision-driven approach to decision making, strategic planning, and tactical implementation that I am excited to bring to your team. My career history demonstrates my outstanding communication and leadership skills as well as my reputation for being organized and dependable. Further, my record of leadership has resulted in a measurable benefit to companies like Dianova Portugal, European Commission / European Parliament, Tinkle, and BCW / Burson-Marsteller.

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Portfolio Public Relations, Social Media Marketing & Customer Experience Services by Rui Martins, International PR & Digital Marketing Advisor
Presentation MAIN TOPICS Professional Experience Areas of Expertise Services Areas of Opportunity & Solutions Portfolio Examples of Impact Results Contacts "THE WAY OTHERS PERCEIVE YOUR BRAND THROUGH A STERLING WALK THE TALK STORYTELLING., THAT'S REPUTATION" Grace Killela
Rui Martins INTERNATIONAL PR & DIGITAL MARKETING ADVISOR Senior Expert Integrated Campaigns Management European Commission, European Parliament, Angola Government Communication & Public Affairs Director Dianova Portugal (including Government & United Nations) Senior PR Consultant Burson Cohne Wolfe, H&K Stratetegies, Tinkle Member European Association of Communication Directors & World Communication Forum Association
Areas of Expertise 24 YEARS EXPERIENCE ON TRADICIONAL & DIGITAL Communication and Corporate Positioning Brand Management Marketing Communication Media Relations Social Media Campaigns Management Reputation & Change Management on private, public, social sectors, as director & senior consultant on worldwide PR firms and Institutions for leading Multinational clients on technology, hospitality, tourism, finance, health, aviation, retail, real estate, government & international & european institutions
Why LEGO ranks 1st of most reputable companies worldwide? Social Media Marketing Communications is the Promotion of the 5Ps of marketing: product, place, promotion and people. Social Media Strategy The activities, practices and behaviours among communities of people who gather online to share information, knowledge and opinions using conversational media. Social Media Marketing Perceptions are real. If you are to win, they have to be favorable. Your ability to persuade people to listen to you, understand what you are saying, and support you, will determine whether you win or lose. Communication Building, managing, and measuring those relationships - that corporate reputation is based on - are fundamental to your success and the success of your organization. Measurement & Evaluation Services Rui Martins, International PR & Digital Marketing Advisor
Areas of Opportuny Reached positioning analysis management, goals, indicators, KPIs, and results, in order to define the future strategy PREVIOUS WORK How to position your brand, product, service, or idea in a new local, national or international market? How to increase search, organic reach, engagement, and sales / repited sales? NEW MARKETS Wich are the perceptions, level of reach & engagement, and customer experience satisfaction that requires to be changed or reinforced? BRANDING UPDATE How to differentiate your brand, product, or service in a relevant market or niche segment for your business goals? How to increase the integrated experience?? DIVERSIFIED PRODUCT Rui Martins, International PR & Digital Marketing Advisor Solutions on multiple platforms approach
Why are we here What do we want to achieve How to align Current Situation Analysis Phase 1 Strategic Planning THE CONCEPTUAL FRAMEWORK TO DEVELOP, IMPLEMENT, EVALUATE A STRATEGIC SET OF STORIES TO BE TOLD BY WHOM, TO WHOM, WHEN, HOW AND WITH WHAT PURPOSE? Turning into a reference Attract key stakeholders Turning into a leading and innovative brand Definition of Golas & Operational Strategy Phase 2 Tactics and initiatives Results Outputs: efficiency Impacto: efffectiveness Outcomes: changes Desired Situation Management Phase 3 Rui Martins, International PR & Digital Marketing Advisor
Portfolio Clients
Portfolio Clients
Dianova Portugal Achieved an audience of 100.822.584 traditional and digital audiences in 2020 and an ROI of 78.550,26€ at the “Donate Doesn’t Cost IRS 2020” and a brand social media campaign, by utilizing Facebook, Twitter, Linkedin, and Instagram that increased audiences over 1M and sales in 25% Real Estate & Tourism Trade Show ·Reached a ROI of over 500.000€ in media coverage and attract projects worth 1 billion Euros on real-estate and tourism development Portuguese projects to be presented to international investors at the Real Estate and Tourism Trade, London 2017 European Parliament Secured the registration of 4K members in situ at the European Youth Event campaign 2018, EP in Strasbourg, for the new Website of European Elections 2019, European Commission Managed the Trade Policy Day campaign, EC DG Trade campaign, mapping key stakeholders and securing funding for the implementation of Start Europe in 3 cities with a reach of 152,620, to accelerate the dissemination of European treaty policies and trade agreements within and outside space European Union Tinkle PR Managed the communication entry into the Portuguese market of the low-cost aviation company easyJet 2005-2007, becoming sector market leader in Portugal. Burson Cohne Wolfe PR Managed the B2B communication for Lotus Development 1997- 2002, positioning the brand as a leader in the software market for large enterprises. Rui Martins, International PR & Digital Marketing Advisor
Let's Discover & Be Discovered! TALK TO ME WhatsApp +351 919 923 752 E-mail rui.martins@yahoo.com Linkedin https://www.linkedin.com/in/ruipmartins/
"Our behavior is driven by a fundamental core belief. The desire and the ability of an organization to continuously learn from any source - and to raidly convert this learning into action - is its ultimate competitive advantage." CHANGE Jack Welch

More Related Content

Portfolio en rui martins international pr and digital marketing advisor

  • 1. Portfolio Public Relations, Social Media Marketing & Customer Experience Services by Rui Martins, International PR & Digital Marketing Advisor
  • 2. Presentation MAIN TOPICS Professional Experience Areas of Expertise Services Areas of Opportunity & Solutions Portfolio Examples of Impact Results Contacts "THE WAY OTHERS PERCEIVE YOUR BRAND THROUGH A STERLING WALK THE TALK STORYTELLING., THAT'S REPUTATION" Grace Killela
  • 3. Rui Martins INTERNATIONAL PR & DIGITAL MARKETING ADVISOR Senior Expert Integrated Campaigns Management European Commission, European Parliament, Angola Government Communication & Public Affairs Director Dianova Portugal (including Government & United Nations) Senior PR Consultant Burson Cohne Wolfe, H&K Stratetegies, Tinkle Member European Association of Communication Directors & World Communication Forum Association
  • 4. Areas of Expertise 24 YEARS EXPERIENCE ON TRADICIONAL & DIGITAL Communication and Corporate Positioning Brand Management Marketing Communication Media Relations Social Media Campaigns Management Reputation & Change Management on private, public, social sectors, as director & senior consultant on worldwide PR firms and Institutions for leading Multinational clients on technology, hospitality, tourism, finance, health, aviation, retail, real estate, government & international & european institutions
  • 5. Why LEGO ranks 1st of most reputable companies worldwide? Social Media Marketing Communications is the Promotion of the 5Ps of marketing: product, place, promotion and people. Social Media Strategy The activities, practices and behaviours among communities of people who gather online to share information, knowledge and opinions using conversational media. Social Media Marketing Perceptions are real. If you are to win, they have to be favorable. Your ability to persuade people to listen to you, understand what you are saying, and support you, will determine whether you win or lose. Communication Building, managing, and measuring those relationships - that corporate reputation is based on - are fundamental to your success and the success of your organization. Measurement & Evaluation Services Rui Martins, International PR & Digital Marketing Advisor
  • 6. Areas of Opportuny Reached positioning analysis management, goals, indicators, KPIs, and results, in order to define the future strategy PREVIOUS WORK How to position your brand, product, service, or idea in a new local, national or international market? How to increase search, organic reach, engagement, and sales / repited sales? NEW MARKETS Wich are the perceptions, level of reach & engagement, and customer experience satisfaction that requires to be changed or reinforced? BRANDING UPDATE How to differentiate your brand, product, or service in a relevant market or niche segment for your business goals? How to increase the integrated experience?? DIVERSIFIED PRODUCT Rui Martins, International PR & Digital Marketing Advisor Solutions on multiple platforms approach
  • 7. Why are we here What do we want to achieve How to align Current Situation Analysis Phase 1 Strategic Planning THE CONCEPTUAL FRAMEWORK TO DEVELOP, IMPLEMENT, EVALUATE A STRATEGIC SET OF STORIES TO BE TOLD BY WHOM, TO WHOM, WHEN, HOW AND WITH WHAT PURPOSE? Turning into a reference Attract key stakeholders Turning into a leading and innovative brand Definition of Golas & Operational Strategy Phase 2 Tactics and initiatives Results Outputs: efficiency Impacto: efffectiveness Outcomes: changes Desired Situation Management Phase 3 Rui Martins, International PR & Digital Marketing Advisor
  • 10. Dianova Portugal Achieved an audience of 100.822.584 traditional and digital audiences in 2020 and an ROI of 78.550,26€ at the “Donate Doesn’t Cost IRS 2020” and a brand social media campaign, by utilizing Facebook, Twitter, Linkedin, and Instagram that increased audiences over 1M and sales in 25% Real Estate & Tourism Trade Show ·Reached a ROI of over 500.000€ in media coverage and attract projects worth 1 billion Euros on real-estate and tourism development Portuguese projects to be presented to international investors at the Real Estate and Tourism Trade, London 2017 European Parliament Secured the registration of 4K members in situ at the European Youth Event campaign 2018, EP in Strasbourg, for the new Website of European Elections 2019, European Commission Managed the Trade Policy Day campaign, EC DG Trade campaign, mapping key stakeholders and securing funding for the implementation of Start Europe in 3 cities with a reach of 152,620, to accelerate the dissemination of European treaty policies and trade agreements within and outside space European Union Tinkle PR Managed the communication entry into the Portuguese market of the low-cost aviation company easyJet 2005-2007, becoming sector market leader in Portugal. Burson Cohne Wolfe PR Managed the B2B communication for Lotus Development 1997- 2002, positioning the brand as a leader in the software market for large enterprises. Rui Martins, International PR & Digital Marketing Advisor
  • 11. Let's Discover & Be Discovered! TALK TO ME WhatsApp +351 919 923 752 E-mail rui.martins@yahoo.com Linkedin https://www.linkedin.com/in/ruipmartins/
  • 12. "Our behavior is driven by a fundamental core belief. The desire and the ability of an organization to continuously learn from any source - and to raidly convert this learning into action - is its ultimate competitive advantage." CHANGE Jack Welch