Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

Power Mobile Apps with Sitecore

•Download as PPTX, PDF•
•
Catapult New Business
Catapult New Business

Power Your Mobile Apps with Sitecore Mobile devices continue to gain popularity with customers and enterprises at a rapid pace. Sitecore is the ideal platform to be the central hub for your multichannel mobile content, powering your organization's native mobile and responsive web applications. This presentation illustrates how to leverage the power of Sitecore to deliver content you've already invested in building within those applications. Unlock the power of Sitecore to boost your organization mobile app potential! Presented by: Jonathan Chen, Bluetube

Related slideshows

Enterprise App Dev Platform to keep your "Developers, Architects and CIO" Happy
Enterprise App Dev Platform to keep your "Developers, Architects and CIO" HappyEnterprise App Dev Platform to keep your "Developers, Architects and CIO" Happy
Enterprise App Dev Platform to keep your "Developers, Architects and CIO" Happy
 
Solving Enteprise Mobility Considerations with Telerik Mobile Platform
Solving Enteprise Mobility Considerations with Telerik Mobile PlatformSolving Enteprise Mobility Considerations with Telerik Mobile Platform
Solving Enteprise Mobility Considerations with Telerik Mobile Platform
 
Firebase
FirebaseFirebase
Firebase
 
1 of 16
Power Your Mobile Apps With Sitecore Jonathan Chen, Bluetube bluetubeinc.com
WHO IS BLUETUBE “Bluetube designs and builds for enterprise mobile, tablet, and web.” • Established in 1999 • Award-Winning Solutions • Experts with Technology, Usability, and System Integrations • Enterprise Corporations & Non-profit Clients • Sitecore Certified Solutions Partner • Teams consist of Sitecore MVPs and Certified Developers
The Mobile Drive
Mobile Trending Up PC Internet Traffic 45% Total Mobile (Native & Web) 55% “Americans used smartphone and tablet apps more than PCs to access the Internet last month – the first time that has ever happened.” – CNNMoney (Feb 2014)
Where Are Your Consumers? • Meet the needs of your consumers • 57% of users won’t recommend a company with a poor mobile site • 4 of 5 consumers use smartphones to shop • 67% of people start shopping on one device, then continue or finish on another • 2014: the year mobile overtook PC traffic • Not just consumer mobile, enterprise too!
Manage Your Content With Sitecore
Sitecore: Built For Mobile • Mobile SDK • Item Web API • Sitecore Web Service • Device detection • Multi-channel layouts • DMS / Experience engine • Sitecore App
Responsive Design • One website, multiple experiences by device platform • Google likes responsive • CMS content strategy doesn’t need to change
Responsive Hybrid • Part responsive • Part mobile layout • Custom Device Resolver that checks for the existence of a mobile layout for the current page
Demo • Custom Device Resolver
Native Apps • Mobile SDK • Item Web API (pseudo-restful) • Sitecore Web Service (SOAP)
Native Apps • Mobile SDK • Item Web API – http://<host_name>/-/item/v1/?sc_itemid={A60ACD61-A6DB-4182-8329-C957982CEC74} – Allows CRUD operations – Security: User credentials in request headers • Sitecore Web Service – http://yourhost/sitecore/shell/webservice/service.asmx?WSDL – Also allows CRUD operations – Security: Standard SOAP authentication schemes (password, Kerberos, X.509)
Native Apps for Enterprise • Separation of concerns • Componentize • Middle Tier
Native Apps for Enterprise • Alternatively, serve API from Sitecore-integrated website
Summary • Mobile Trends • Responsive • Responsive Hybrid • Native Mobile • Native Mobile Enterprise
Visit us at bluetubeinc.com

More Related Content

Power Mobile Apps with Sitecore

  • 1. Power Your Mobile Apps With Sitecore Jonathan Chen, Bluetube bluetubeinc.com
  • 2. WHO IS BLUETUBE “Bluetube designs and builds for enterprise mobile, tablet, and web.” • Established in 1999 • Award-Winning Solutions • Experts with Technology, Usability, and System Integrations • Enterprise Corporations & Non-profit Clients • Sitecore Certified Solutions Partner • Teams consist of Sitecore MVPs and Certified Developers
  • 4. Mobile Trending Up PC Internet Traffic 45% Total Mobile (Native & Web) 55% “Americans used smartphone and tablet apps more than PCs to access the Internet last month – the first time that has ever happened.” – CNNMoney (Feb 2014)
  • 5. Where Are Your Consumers? • Meet the needs of your consumers • 57% of users won’t recommend a company with a poor mobile site • 4 of 5 consumers use smartphones to shop • 67% of people start shopping on one device, then continue or finish on another • 2014: the year mobile overtook PC traffic • Not just consumer mobile, enterprise too!
  • 6. Manage Your Content With Sitecore
  • 7. Sitecore: Built For Mobile • Mobile SDK • Item Web API • Sitecore Web Service • Device detection • Multi-channel layouts • DMS / Experience engine • Sitecore App
  • 8. Responsive Design • One website, multiple experiences by device platform • Google likes responsive • CMS content strategy doesn’t need to change
  • 9. Responsive Hybrid • Part responsive • Part mobile layout • Custom Device Resolver that checks for the existence of a mobile layout for the current page
  • 10. Demo • Custom Device Resolver
  • 11. Native Apps • Mobile SDK • Item Web API (pseudo-restful) • Sitecore Web Service (SOAP)
  • 12. Native Apps • Mobile SDK • Item Web API – http://<host_name>/-/item/v1/?sc_itemid={A60ACD61-A6DB-4182-8329-C957982CEC74} – Allows CRUD operations – Security: User credentials in request headers • Sitecore Web Service – http://yourhost/sitecore/shell/webservice/service.asmx?WSDL – Also allows CRUD operations – Security: Standard SOAP authentication schemes (password, Kerberos, X.509)
  • 13. Native Apps for Enterprise • Separation of concerns • Componentize • Middle Tier
  • 14. Native Apps for Enterprise • Alternatively, serve API from Sitecore-integrated website
  • 15. Summary • Mobile Trends • Responsive • Responsive Hybrid • Native Mobile • Native Mobile Enterprise
  • 16. Visit us at bluetubeinc.com

Editor's Notes

  1. http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/
  2. Humans are creatures of habit  consumers are too We must meet the needs of the consumers and not assume that they will meet your needs Technology evolves, and so must the industry (i.e. entertainment industry) TV killed the radio and Internet killed the TV 57% users won’t recommend company w/ poor mobile experience Perception and usability Like a brick and mortar  can’t find what I’m looking for, going somewhere else Enterprise too! With BYOD (bring your own device) increasingly becoming popular
  3. Mobile SDK – native mobile frameworks for iOS and Android Sitecore App – allows a marketer to upload assets to the media library directly from a mobile device Sum  Sitecore has native support for multi-device output. Allows companies to repurpose any content for any format without extensive programming Sitecore presentation engine + .NET deployment of mobile-ready websites no more difficult than developing a typical website With DMS (digital marketing system), personalize not only by persona, but by platform
  4. http://sdn.sitecore.net/upload/sdn5/modules/sitecore%20item%20web%20api/sitecore_item_web_api_developer_guide_sc65-66-usletter.pdf http://sdn.sitecore.net/upload/sitecore6/65/sitecore_web_service_sc65-usletter.pdf