Power of engaging content
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How we helped our Travel client to get tons of sales queries using social media and engaging content marketing.
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Power of engaging content
- 1. Power of Social Media and Engaging Content by
- 2. How engaging content can generate leads on social media
- 3. Client : Agency : Duration : 2 months
- 4. We divided the entire strategy into two parts a. Creating a travel community with the help of engaging content and eye-catching graphics b. Carefully Running facebook-cpc to tap the targeted audience.
- 5. Part 1…
- 6. Starting with info-graphics, quotes and informative posts keeping in mind the word ‘travel’
- 7. Starting with info-graphics, quotes and informative posts keeping in mind the word ‘travel’
- 8. Starting with info-graphics, quotes and informative posts keeping in mind the word ‘travel’
- 9. Starting with info-graphics, quotes,quizzes and informative posts keeping in mind the word ‘travel’
- 10. Starting with info-graphics, quotes,quizzes and informative posts keeping in mind the word ‘travel’
- 11. And sales post as well…
- 12. And sales post as well…
- 13. But because of facebook’s new advertising model, our reach was low (17% approx) especially for sales posts
- 15. Hence… part 2 came into picture
- 16. Facebook Ads
- 17. With careful targeting, we applied facebook ads to push the reach among relevant audience which resulted in…
- 18. This…
- 19. And with a mix of ENGAGING CONTENT and FACEBOOK ADS …
- 20. We hit the right audience in a right way!
- 21. Better participation of the audience
- 22. Better participation of the audience
- 23. Which ultimately resulted in…
- 25. And…
- 26. Leads…
- 27. Leads…
- 28. We maintained the engagement with contests as well…
- 29. Which resulted in more interactions!
- 30. Which resulted in more interactions!
- 31. With more leads and sales queries…
- 34. And we Rocked twitter too
- 35. And we Rocked twitter too
- 36. Results… • More than 8 million people reached on twitter and facebook • 100 + sales queries from social media channels • 3 hashtag trending activities in India • Unbelievable brand recognition in social media channels like twitter, facebook, pinterest and G+
- 37. And hence, if you are thinking to implement SOCIAL MEDIA and CONTENT power in your business…
- 38. Never leave that on your nephew ;)
- 39. Thank you Like us? Lets meet at hi@viralcurry.com