PPC for the Manager who Manages Everything
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This document contains information from various websites about random facts and statistics related to the internet and digital marketing. It discusses PPC advertising and how marketers are responsible for the overall marketing strategy of their business or organization. Some key points mentioned include the year-over-year growth of PPC between 2013 and 2014, how ads can coincide with real-time trends, and that visibility can be achieved even with poor quality scores for the right price.
PPC for the Manager who Manages Everything
- 4. Source: http://www.buzzfeed.com/katienotopoulos/50-surprising-facts-about-the-internet#.suKe1N8EK
- 9. Mike Fitterer PPC Team Lead 7 years @ Portent
- 10. o o o o
- 13. You are responsible for ALL marketing for your business
- 14. You manage PPC, SEO, email marketing, content creation, website updates, and more!
- 15. You guide the marketing strategy for a whole organization
- 17. YoY growth of nearly $7 billion between 2013 and 2014
- 19. You knowexactly what you’re getting from your investment!
- 20. Advertising efforts can coincide with real- time trends
- 21. Even with poor quality scores visibility can be had for the right price.
- 23. You are responsible for ALL marketing for your business
- 24. o o o
- 26. o o o
- 27. You guide the marketing strategy for a whole organization
- 28. o o o
- 32. Ads show up as a result of keyword searches
- 33. Ads show up on relevant sites
- 34. o o
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- 78. o o o
- 79. YOU.