Ppt on types of advertising
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The document discusses the definition and purposes of advertising. Advertising is defined as any paid, non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. Some key purposes of advertising include introducing new products, supporting personal selling, reaching broader audiences, entering new markets, increasing competition, enhancing goodwill, improving dealer relations, and warning against imitations. The document also lists various advertising media like newspapers, magazines, billboards, television, radio, and the internet.
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Ppt on types of advertising
- 2. The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Accor ding t o Amer ican Mar ket ing Associat ion "adver t ising is any paid f or m of non-per sonal pr esent at ion and pr omot ion of ideas, goods and ser vices by an ident if ied sponsor ".
- 3. To introduce a new product by creating interest for it among the prospective customers. To support personal selling programme. Advertising maybe used to open customers' doors for salesman. To reach people inaccessible to salesman. To enter a new market or attract a new group of customers.
- 4. To light competition in the market and to increase the sales as seen in the fierce competition between Coke and Pepsi. To enhance the goodwill of the enterprise by promising better quality products and services. To improve dealer relations. Advertising supports the dealers in selling he product. Dealers are attracted towards a product which is advertised effectively. To warn the public against imitation of an enterprise's products.
- 9. News paper Magazines Fliers Brochures
- 10. Kiosks Billboards Trade-shows Events
- 11. Television Radio Internet
- 14. Advertising for Social Causes
- 16. Though there are many types of advertising All of them convey a message to the target audience either it is social or commercial