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Clean Cookstove
Sustainability for Indonesia



                       Team 16
                       Biokraftstoffe
Menu of The Day

 Background

 Biokraftstoffe Project

 Key Partner

 Business Model

 CPO chain

 Project detail

 Customer Acquisition & Retention

 Organization Structure

 Financial Projection
Background
Biokraftstoffe Project
                       BSH Home Appliances

                                                   BioFuel Stove

Reduce Used Oil




                              User


      Fast Food
     Restaurant



                                         Green Company
Key Partners

                                                                                   Used Oil
     CPO Company                                                                   Suppliers




                                            Charity Program:
                                     1 euro cent from the first 7.5
                                     million BSH unit sold in Europe
Astra Agro Lestari has the largest     from non cash transaction
 planted CPO area in Indonesia.
   Approximately 125,000 ha                                            Used oil will be provided by modern
                                                                        and traditional food chain and food
                                                                               processing companya
                                                                       (398 KFC and 120 MCD nation wide)
Business Model

           Cost Structure                    Revenue Stream

1.   Stove manufacturing cost         1. Partnership program
2.   Cookstove price subsidy          2. Cookstove , used oil and preheating
3.   Operational cost                    material sales
4.   CDM registration and audit fee   3. VER Credits
CPO Chain
with total production 2.160.000 ton CPO/year, this company indirectly
            responsible for used oil as the waste of CPO Usage
B/S/H/
                         Europe Charity Program




                                                          +
                                                                   1 cent Euro




                                 =
2,579 Free Unit Protos/year                  Reduce 2,776 ton CO2/year
       for Indonesia                         or Plant 102,460 trees/year
Project Location
                                  Majalengka, West Java




Large Area: ​1.204.24 km2 divided into 23 districts.   Education Background
Total Populations: 1.153.442                                                  Uneducated
Considerations:                                              6% 1%
                                                       9%
1. Poorly educated (See diagram)                                              Elementary
                                                                     32%      School
2. Low economic level
                                                                              Junior High
    (20 percent of 12 million poor people in West
                                                            52%               School
    Java, located in this rural areas)
                                                                              Senior High
3. High unemployment (7.83% of total labor force)                             School
                                                                              D3/S1
CDM AMS-II.G
                                             Project Scenario
                                      Drop 8,000 Protos in 5 years




                                                                            Revenue and Cost from CDM AMS-II.G
                                                               150000
           Baseline                  Emission                                                                                   139,071
                       Number of
           Scenario                 Reduction                  125000
                        Protos
         (tCO2/year)               (tCO2/year)
                                                               100000                                              98,814
                                                 in € (Euro)




Year 1      4,416       1,600         1,722
                                                                                                                                                      Revenue
Year 2      4,968       3,400         3,660                     75000       75,000
Year 3      5,520       5,400         5,813                                                           62,216
                                                                50000                                                                                 CDM Fee (Initial
Year 4      6,072       7,600         8,181                                                                                                           and Annual)
Year 5      6,624       10,000        10,764                    25000                    29,278

                                                                    0       0        13,514           13,514       13,514       13,514       13,514
                                                                        0            1            2            3            4            5
                                                                                                       Year
Customer Acquisition
                Educate Partisipants in Monthly Arisan

            Offer Partisipants to Fill out Application Form

                 Verification (Survey and Interview)


                   Promote/ Offer Protos to Users




Sentra Gorengan Merchants                           Households
                                               Ex Users of Gas Stove
                                            Ex Users of Kerosene Stove
                                         Existing Users of Wood-fire stove
Restaurant        Fast Food
                                         CDM AMS-I.H
                                                    Project Scenario


                              Filtering process       Coloring process                                          Storage                            Distribution




         Used oil




   Hotels          Food stall
                                                                                       Revenue and Cost from CDM AMS-I.H
                                                                     80,000
                                                                                   75,000
                                                                                                                                          67,932
                                                                     60,000
                                                                                                                                 51,628
                                                       in € (Euro)



                                                                                                                                                   Revenue
              Baseline                  Emission                     40,000
                                                                                                                    36,683
                          Number of
              Scenario                 Reduction                                                                                                   Fee (Initial and
                           Protos                                                                                                                  annual)
            (tCO2/year)               (tCO2/year)                    20,000
                                                                                                        23,097
Year 1          710         1,600         639                                     13,514
Year 2         1,510        3,400        1,359                                                         13,514       13,514       13,514   13,514
Year 3         2,398        5,400        2,158                           0         0           0
                                                                              0            1       2            3            4        5
Year 4         3,374        7,600        3,037
                                                                                                       Year
Year 5         4,440       10,000        3,996
Used Oil Source
                            Purchase Price for Suppliers
                                 Rp. 1,800/ Litre




KFC Fast Food Chain                                   Sentra Gorengan Majalengka

398 stores national wide                               1000 L/day
239 stores Java only                                   180,000 L/year Oil Supply
24 targetted store
9,000 L/year/store
214,290 L/year oil supply
Used Oil Supply Target

 Used Oil Suppliers     Year 1    Year 2    Year 3     Year 4      Year 5
        KFC             214,920   429,840   644,760   859,680     1,074,600
     (Litre/Year)
  Sentra Gorengan
    Majalengka          180,000   198,000   216,000   234,000     252,000
     (Litre/Year)
Total Used Oil Supply   394,920   627,840   860,760   1,093,680   1,326,600
     (Litre/Year)
  Total Oil Needed      240,000   495,000   750,000   975,000     1,200,000
     (Litre/Year)
CDM Project Timeline

 Project     Year 0       Year 1     Year 2   Year 3   Year 4   Year 5

AMS ii-G   Proposal &   CER           CER      CER      CER      CER
           Approval     Claim        Claim    Claim    Claim    Claim
AMS I-H        -        Proposal &    CER      CER     CER       CER
                        Approval     Claim    Claim    Claim    Claim
CDM Project Summary
                                             CDM Revenue and Cost
                  300,000

                  250,000                                                                         250,920

                  200,000
    in € (Euro)




                                                                                     190,699
                                                                                                            Total Revenue
                  150,000
                                                                        135,497                             from CDM
                  100,000       75,000       75,000                                                         CDM Cost
                                                           85,313
                   50,000
                                             29,278
                       0        0                         27,027        27,027       27,027       27,027
                            0            1            2             3            4            5
                                                           Year




  Annual Revenue from CDM                                                              Covering Cost Gap for
(based on 3rd year projection)                                          =              2,579 Unit Protos/year
                                                                                          note: Protos price is free
Modern and traditional
                                              Supply Chain
     food chain




                         Used oil
                                                        Protos, oil &
                                                     preheating material
                                    Biokraftstoffe                         Household
                                        Team




                                                                             Small
                                                                            business



   Preheating material
Customer Retention




 Protos Food Bazaar      Protos Cooking Competition




Protos Membership Card   Protos After Sales Service
Training and Event Materials

 Benefits of                 How to get
               How to Use                  Requirement
Using Protos                Used Oil and
                 Protos                    to Get Protos
 Cookstove                    spiritus



  Protos         Protos        Protos         Protos
Ambassador     Membership     Cooking        Cooking
  Awards        Program     Competition       Bazaar
Pricing Strategy
      Item Sold          1st year     2nd year     3rd year     4th year     5th year

Distribution of Protos
                           1,600        1,700        1,700        1,500        1,500
 Cookstove per unit
   Price of Protos
                         Rp. 49,000   Rp. 49,000   Rp. 49,000   Rp. 49,000   Rp. 49,000
 Cookstove per Unit
  Price of Used Oil
       per Litre         Rp. 4,000    Rp. 4,268    Rp. 4,554    Rp. 4,859    Rp. 5,185
   Price of Spiritus
       per Litre         Rp. 9,000    Rp. 9,603    Rp. 10,246   Rp. 10,933   Rp. 11,665
Financial Projection
                                   Revenue and EBIT
           950,000

           750,000
€ (Euro)




           550,000

           350,000

           150,000

           (50,000)
                       Year 1     Year 2    Year 3          Year 4                            Year 5
            Revenue   177,626     349,471   572,883        841,575                          1,161,502
            EBIT      (24,467)    18,116    89,152         184,674                          297,634
                                                                                                                            Break Event Point
                                                       16,000,000,000



                                                       14,000,000,000



                                                       12,000,000,000



              5 years project:                         10,000,000,000




              NPV = € 248,365
                                                      Rp


                                                           8,000,000,000
                                                                                                                                                                                                           Revenue
                                                                                                                                                                                                           Total Cost
                                                           6,000,000,000

              IRR = 50 %                                   4,000,000,000


              BEP = Q2 year 2                              2,000,000,000



                                                                      0
                                                                           0   0.25   0.5    0.75   1   1.25   1.5   1.75    2   2.25    2.5    2.75   3   3.25   3.5   3.75   4   4.25   4.5   4.75   5

                                                                                                                                        Years
Conclusion
 The project will be runned by Biokraftstoffe Team based on

  Partnership with BSH, Astra Agro Lestari and Oil Suppliers

 All activities are under consideration of CDM AMS-II.G and
  CDM AMS-I.H Implementation.

 3 Main Projects :
      1. Distribute 10.000 unit protos in 5 years in
         Majalengka, West Java;
      2. Provide and Guarantee Supply of used oil as fuel;
      3. Provide Supply of spiritus as preheating materials.

 By 5 years projection, We believe to see result:
  NPV: Positive; IRR for 50 %; BEP: Q2 Years 2
Reference
    Power Point, Pdf and Excel
CDM_Methodology_Booklet 2010.pdf
Indocement-Experience-in-the-Plantation-of-Jatropha-Curcas by Kuky Permana, HR Manager of
  Indocement.pdf
Shell Sustainability Report 2010.pdf
Bogor Agricultural University - Masa Depan Pengembangan Jarak Pagar di Indonesia.pdf
EB51_repan18_AMS-II.G_ver02.pdf
EB55_repan28_AMS-I.G_ver01.pdf
EB55_repan29_AMS-I.H_ver01.pdf
                                                                  Photos Credits
                                                                  www.slideshare.net
Business Plan Prase1.pdf
                                                                  www.flickr.com
Protos BP Competition 8 Mar '11.pdf
                                                                  www.istockphoto.com
Protos Case Study.pdf
powerpointcookbook-090809173153-phpapp01
transport-carbon-footprint-calculator.xls
                                                 Websites
CO2-calculator-EFN.xls                           http://cdm.unfccc.int/
                                                 http://www.carbonindependent.org/sources_home_
                                                    energy.htm


   All images are used under “fair use” and obtained from the public
   domain. They are the property of the respective copyright holders

More Related Content

Presentation @germany

  • 1. Clean Cookstove Sustainability for Indonesia Team 16 Biokraftstoffe
  • 2. Menu of The Day   Background   Biokraftstoffe Project   Key Partner   Business Model   CPO chain   Project detail   Customer Acquisition & Retention   Organization Structure   Financial Projection
  • 4. Biokraftstoffe Project BSH Home Appliances BioFuel Stove Reduce Used Oil User Fast Food Restaurant Green Company
  • 5. Key Partners Used Oil CPO Company Suppliers Charity Program: 1 euro cent from the first 7.5 million BSH unit sold in Europe Astra Agro Lestari has the largest from non cash transaction planted CPO area in Indonesia. Approximately 125,000 ha Used oil will be provided by modern and traditional food chain and food processing companya (398 KFC and 120 MCD nation wide)
  • 6. Business Model Cost Structure Revenue Stream 1. Stove manufacturing cost 1. Partnership program 2. Cookstove price subsidy 2. Cookstove , used oil and preheating 3. Operational cost material sales 4. CDM registration and audit fee 3. VER Credits
  • 7. CPO Chain with total production 2.160.000 ton CPO/year, this company indirectly responsible for used oil as the waste of CPO Usage
  • 8. B/S/H/ Europe Charity Program + 1 cent Euro = 2,579 Free Unit Protos/year Reduce 2,776 ton CO2/year for Indonesia or Plant 102,460 trees/year
  • 9. Project Location Majalengka, West Java Large Area: ​1.204.24 km2 divided into 23 districts. Education Background Total Populations: 1.153.442 Uneducated Considerations: 6% 1% 9% 1. Poorly educated (See diagram) Elementary 32% School 2. Low economic level Junior High (20 percent of 12 million poor people in West 52% School Java, located in this rural areas) Senior High 3. High unemployment (7.83% of total labor force) School D3/S1
  • 10. CDM AMS-II.G Project Scenario Drop 8,000 Protos in 5 years Revenue and Cost from CDM AMS-II.G 150000 Baseline Emission 139,071 Number of Scenario Reduction 125000 Protos (tCO2/year) (tCO2/year) 100000 98,814 in € (Euro) Year 1 4,416 1,600 1,722 Revenue Year 2 4,968 3,400 3,660 75000 75,000 Year 3 5,520 5,400 5,813 62,216 50000 CDM Fee (Initial Year 4 6,072 7,600 8,181 and Annual) Year 5 6,624 10,000 10,764 25000 29,278 0 0 13,514 13,514 13,514 13,514 13,514 0 1 2 3 4 5 Year
  • 11. Customer Acquisition Educate Partisipants in Monthly Arisan Offer Partisipants to Fill out Application Form Verification (Survey and Interview) Promote/ Offer Protos to Users Sentra Gorengan Merchants Households Ex Users of Gas Stove Ex Users of Kerosene Stove Existing Users of Wood-fire stove
  • 12. Restaurant Fast Food CDM AMS-I.H Project Scenario Filtering process Coloring process Storage Distribution Used oil Hotels Food stall Revenue and Cost from CDM AMS-I.H 80,000 75,000 67,932 60,000 51,628 in € (Euro) Revenue Baseline Emission 40,000 36,683 Number of Scenario Reduction Fee (Initial and Protos annual) (tCO2/year) (tCO2/year) 20,000 23,097 Year 1 710 1,600 639 13,514 Year 2 1,510 3,400 1,359 13,514 13,514 13,514 13,514 Year 3 2,398 5,400 2,158 0 0 0 0 1 2 3 4 5 Year 4 3,374 7,600 3,037 Year Year 5 4,440 10,000 3,996
  • 13. Used Oil Source Purchase Price for Suppliers Rp. 1,800/ Litre KFC Fast Food Chain Sentra Gorengan Majalengka 398 stores national wide 1000 L/day 239 stores Java only 180,000 L/year Oil Supply 24 targetted store 9,000 L/year/store 214,290 L/year oil supply
  • 14. Used Oil Supply Target Used Oil Suppliers Year 1 Year 2 Year 3 Year 4 Year 5 KFC 214,920 429,840 644,760 859,680 1,074,600 (Litre/Year) Sentra Gorengan Majalengka 180,000 198,000 216,000 234,000 252,000 (Litre/Year) Total Used Oil Supply 394,920 627,840 860,760 1,093,680 1,326,600 (Litre/Year) Total Oil Needed 240,000 495,000 750,000 975,000 1,200,000 (Litre/Year)
  • 15. CDM Project Timeline Project Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 AMS ii-G Proposal & CER CER CER CER CER Approval Claim Claim Claim Claim Claim AMS I-H - Proposal & CER CER CER CER Approval Claim Claim Claim Claim
  • 16. CDM Project Summary CDM Revenue and Cost 300,000 250,000 250,920 200,000 in € (Euro) 190,699 Total Revenue 150,000 135,497 from CDM 100,000 75,000 75,000 CDM Cost 85,313 50,000 29,278 0 0 27,027 27,027 27,027 27,027 0 1 2 3 4 5 Year Annual Revenue from CDM Covering Cost Gap for (based on 3rd year projection) = 2,579 Unit Protos/year note: Protos price is free
  • 17. Modern and traditional Supply Chain food chain Used oil Protos, oil & preheating material Biokraftstoffe Household Team Small business Preheating material
  • 18. Customer Retention Protos Food Bazaar Protos Cooking Competition Protos Membership Card Protos After Sales Service
  • 19. Training and Event Materials Benefits of How to get How to Use Requirement Using Protos Used Oil and Protos to Get Protos Cookstove spiritus Protos Protos Protos Protos Ambassador Membership Cooking Cooking Awards Program Competition Bazaar
  • 20. Pricing Strategy Item Sold 1st year 2nd year 3rd year 4th year 5th year Distribution of Protos 1,600 1,700 1,700 1,500 1,500 Cookstove per unit Price of Protos Rp. 49,000 Rp. 49,000 Rp. 49,000 Rp. 49,000 Rp. 49,000 Cookstove per Unit Price of Used Oil per Litre Rp. 4,000 Rp. 4,268 Rp. 4,554 Rp. 4,859 Rp. 5,185 Price of Spiritus per Litre Rp. 9,000 Rp. 9,603 Rp. 10,246 Rp. 10,933 Rp. 11,665
  • 21. Financial Projection Revenue and EBIT 950,000 750,000 € (Euro) 550,000 350,000 150,000 (50,000) Year 1 Year 2 Year 3 Year 4 Year 5 Revenue 177,626 349,471 572,883 841,575 1,161,502 EBIT (24,467) 18,116 89,152 184,674 297,634 Break Event Point 16,000,000,000 14,000,000,000 12,000,000,000 5 years project: 10,000,000,000 NPV = € 248,365 Rp 8,000,000,000 Revenue Total Cost 6,000,000,000 IRR = 50 % 4,000,000,000 BEP = Q2 year 2 2,000,000,000 0 0 0.25 0.5 0.75 1 1.25 1.5 1.75 2 2.25 2.5 2.75 3 3.25 3.5 3.75 4 4.25 4.5 4.75 5 Years
  • 22. Conclusion  The project will be runned by Biokraftstoffe Team based on  Partnership with BSH, Astra Agro Lestari and Oil Suppliers   All activities are under consideration of CDM AMS-II.G and CDM AMS-I.H Implementation.   3 Main Projects : 1. Distribute 10.000 unit protos in 5 years in Majalengka, West Java; 2. Provide and Guarantee Supply of used oil as fuel; 3. Provide Supply of spiritus as preheating materials.   By 5 years projection, We believe to see result: NPV: Positive; IRR for 50 %; BEP: Q2 Years 2
  • 23. Reference Power Point, Pdf and Excel CDM_Methodology_Booklet 2010.pdf Indocement-Experience-in-the-Plantation-of-Jatropha-Curcas by Kuky Permana, HR Manager of Indocement.pdf Shell Sustainability Report 2010.pdf Bogor Agricultural University - Masa Depan Pengembangan Jarak Pagar di Indonesia.pdf EB51_repan18_AMS-II.G_ver02.pdf EB55_repan28_AMS-I.G_ver01.pdf EB55_repan29_AMS-I.H_ver01.pdf Photos Credits www.slideshare.net Business Plan Prase1.pdf www.flickr.com Protos BP Competition 8 Mar '11.pdf www.istockphoto.com Protos Case Study.pdf powerpointcookbook-090809173153-phpapp01 transport-carbon-footprint-calculator.xls Websites CO2-calculator-EFN.xls http://cdm.unfccc.int/ http://www.carbonindependent.org/sources_home_ energy.htm All images are used under “fair use” and obtained from the public domain. They are the property of the respective copyright holders