Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

Presentation1 sdfasf

•Download as PPTX, PDF•
•
E
elliehwright

The document discusses marketing strategies for the film "Looking For Eric" through different posters. It describes four posters that were designed to target different audiences: 1) Film buffs, promoting it as a Ken Loach film in black and white. 2) Football fans, featuring Eric Cantona. 3) As a quirky British comedy, showing Cantona playing trumpet among an ensemble cast. 4) As a romantic film, showing a couple and flowers that could represent romance or Cantona's love. The posters used visuals and colors to represent the film's genre and tone to different target audiences.

1 of 5
• In our last media lesson we was looking at the marketing aspects of the film ‘Looking For Eric’. • At the beginning we were shown a number of different screenshots from the film and identify what genre, certificate and what they represented etc. as a starter activity, bearing in mind we didn’t know anything about the film. • What I have been learning in lessons is that for films to reach a large audience there needs to be different aspects within the film to then promote at different target audiences. This may include designing different posters to appeal to different audiences, playing up particular elements of the film. Also trailers could choose particular scenes to try and promote to a new market. This marketing technique was used within the promotion of the film ‘Looking For Eric’, they had come up with lots of different posters which could all potentially be used to aim at a particular group, although not all of the posters were used and ,many were mock-ups, only differing from another poster with something as simple as the font. Four ways in which they tried to promote the film were as a Ken Loach film, a football movie, a romantic film and a quirky, British movie.
The first poster we looked at was aimed at film fanatics and promoted as a Ken Loach film. Ken Loach is a famous director among film buffs and is known for his gritty style of films. The poster is black and white reinforcing the grittiness of the film and also portraying it as a serious movie. Also the character towards the front of the poster is not very glamorous, looking like an ordinary man wearing scruffy clothes. The setting of the poster, a brick wall also promoted the realistic feel of the movie.
The next poster was aimed at football fans that may be interested in the movie and the poster has heavy football connotations throughout. The poster features football star Eric Cantona as the key image, taking up the most space on the page and the picture is on a billboard, highlighting that he is famous. Also the smaller image in the corner also portrays the football element of the film. He is seen celebrating and wearing a football shirt, looking up at the Cantona billboard. The colours in the poster are also football related, being the colour red which is the colour for the football team that Eric Cantona played for Manchester United.
Another poster was a poster promoting the movie as a British, ensemble comedy. British comedies are known for how they differ from the usual Hollywood comedy and are usually very quirky. The poster shows this through the top image of Eric Cantona playing the trumpet; also as he is British that also shows how it is a British film. The large ensemble is at the bottom of the poster, also showing this element of British comedies. They are shown to have typical characteristics that are in comedies, such as the leader of the gang, the dopey one and so on.
As you can see there is a couple standing together and Eric Cantona above them, the couple may be standing together and the flowers are a stereotypical idea of what men give to women but in the poster the male is looking up at Eric Cantona which could represent how the flowers are actually for him which shows how the story of the film could be about the males love for Eric and the female by his side. The flowers may also represent the theme of the film as it could be centred around romance. The colours used in the poster are bright and eye catching, this could represented how the film itself is also bright and may have a happy storyline, it could also be a representation of the theme and genre as it could be a romance. The colours used in the font is red which is a colour that signifies both love and the idea of Manchester united as red is the colour that symbolises their team. Overall this lesson helped us a huge amount as we were able to understand how we are meant to evaluate posters and interoperate them, we were also able to understand the different representations within a poster.

More Related Content

Presentation1 sdfasf

  • 1. • In our last media lesson we was looking at the marketing aspects of the film ‘Looking For Eric’. • At the beginning we were shown a number of different screenshots from the film and identify what genre, certificate and what they represented etc. as a starter activity, bearing in mind we didn’t know anything about the film. • What I have been learning in lessons is that for films to reach a large audience there needs to be different aspects within the film to then promote at different target audiences. This may include designing different posters to appeal to different audiences, playing up particular elements of the film. Also trailers could choose particular scenes to try and promote to a new market. This marketing technique was used within the promotion of the film ‘Looking For Eric’, they had come up with lots of different posters which could all potentially be used to aim at a particular group, although not all of the posters were used and ,many were mock-ups, only differing from another poster with something as simple as the font. Four ways in which they tried to promote the film were as a Ken Loach film, a football movie, a romantic film and a quirky, British movie.
  • 2. The first poster we looked at was aimed at film fanatics and promoted as a Ken Loach film. Ken Loach is a famous director among film buffs and is known for his gritty style of films. The poster is black and white reinforcing the grittiness of the film and also portraying it as a serious movie. Also the character towards the front of the poster is not very glamorous, looking like an ordinary man wearing scruffy clothes. The setting of the poster, a brick wall also promoted the realistic feel of the movie.
  • 3. The next poster was aimed at football fans that may be interested in the movie and the poster has heavy football connotations throughout. The poster features football star Eric Cantona as the key image, taking up the most space on the page and the picture is on a billboard, highlighting that he is famous. Also the smaller image in the corner also portrays the football element of the film. He is seen celebrating and wearing a football shirt, looking up at the Cantona billboard. The colours in the poster are also football related, being the colour red which is the colour for the football team that Eric Cantona played for Manchester United.
  • 4. Another poster was a poster promoting the movie as a British, ensemble comedy. British comedies are known for how they differ from the usual Hollywood comedy and are usually very quirky. The poster shows this through the top image of Eric Cantona playing the trumpet; also as he is British that also shows how it is a British film. The large ensemble is at the bottom of the poster, also showing this element of British comedies. They are shown to have typical characteristics that are in comedies, such as the leader of the gang, the dopey one and so on.
  • 5. As you can see there is a couple standing together and Eric Cantona above them, the couple may be standing together and the flowers are a stereotypical idea of what men give to women but in the poster the male is looking up at Eric Cantona which could represent how the flowers are actually for him which shows how the story of the film could be about the males love for Eric and the female by his side. The flowers may also represent the theme of the film as it could be centred around romance. The colours used in the poster are bright and eye catching, this could represented how the film itself is also bright and may have a happy storyline, it could also be a representation of the theme and genre as it could be a romance. The colours used in the font is red which is a colour that signifies both love and the idea of Manchester united as red is the colour that symbolises their team. Overall this lesson helped us a huge amount as we were able to understand how we are meant to evaluate posters and interoperate them, we were also able to understand the different representations within a poster.