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Press Release on April 13th, 2010


SWISSCOM PARTNERS WITH ENTIRETEC TO ACCELERATE THE
BREAKTHROUGH OF REMOTELY HOSTED AND MANAGED APPLICATIONS
IN HOSPITALITY

                     Services
Swisscom Hospitality Services and ENTIRETEC have entered a strategic partnership
                                                        multi
                                                           ti-
to serve the international hotel industry with complete multi-site networking
solutions
solutions. Their combined expertise results in a true one-stop offering that covers
                                    results           one-                   covers
all networking and data security needs thereby reducing the total cost of
             hotel solutions.
ownership of hotel IT solutions .

The partnership contract signed between ENTIRETEC and Swisscom defines the first
end-to-end network offering in hospitality. This represents a critical step forward for
all hotel operators that intend to deploy their PMS, PBX or any other hotel application
off-site in a remote data center. Swisscom and ENTIRETEC’s partnered approach opens
the door for the on-demand use of hospitality-specific Software as a Service (SaaS).
Responding to concrete market demand, both companies have decided to act as
exclusive partners for all strategic hotel network-related projects.

Headquartered in Dresden, Germany, ENTIRETEC designs and manages highly available
and fully secured local and wide area networks that can transport all types of data,
including speech and video in real time. ENTIRETEC serves clients in both the public
and the private sector and has partners in different industries such as hospitality,
healthcare, automotive, manufacturing and finance. The company already serves
major hotel chains with a wide range of services and products in IP communication as
well as a remotely managed IT backbone and it is currently setting up a fully
virtualized IT infrastructure for one of the biggest hotel projects in the Middle East.

Swisscom Hospitality Services, with head offices in Geneva, Switzerland, is specialized
in the building and provisioning of hotel local area networks (LANs). SHS has proven
expertise in integrating multiple applications, including third-party software, and in
monitoring them remotely through its advanced network management tools. Its
unique local market presence with Account Managers across North America, Europe
and the Middle East gives SHS a vantage point to serve international hotel chains both
globally and locally.



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“Hotel chains want to reduce the total cost of ownership for their applications by
moving them ‘above property’. Indeed, deploying one and the same service
individually at multiple locations is not very cost-efficient”, explains Leo Brand, CEO of
Swisscom Hospitality Services. “Thanks to our partnership with ENTIRETEC, the
virtualization of hotel applications is now becoming a distinct possibility. Jointly with
ENTIRETEC we can offer hotel chains and our partner locations a fully secured
LAN + WAN setup, in compliance with the most demanding security standards and
policies. Our joint offer is a one-stop-shop for hotel chains allowing them to benefit
from a single network & service level agreements (SLA’s) from the remote application
all the way to the end devices in the hotel.”

“I am convinced that our partnership with Swisscom will boost the demand for
integrated network solutions in the hospitality industry”, says Thomas Herrmann,
founder and CEO of ENTIRETEC. “We have already demonstrated the viability of our value
proposition. Swisscom enables us to develop our hospitality market focus and to
deliver a complete network offering that includes local network design, managed
services and bandwidth provisioning. Our first ongoing client projects are very
encouraging; they show that our offering creates enormous value in terms of lean
service management and better quality of service.”

ABOUT ENTIRETEC
The ENTIRETEC GROUP, a 100% private shareholder-owned company, designs and provides
highly available and fully secure LAN/WAN networks. With its solutions in fields of
communication and IT security ENTIRETEC reduces the complexity of IT networks and increases
efficiency in customer´s IT operations. With entities and connected data centres in Europe,
Middle East, Far East and North America ENTIRETEC offers consulting, strategic project
development and network applications as managed services in different vertical industries
worldwide.

www.entiretec.com

ABOUT SWISSCOM HOSPITALITY SERVICES
Hospitality Services Plus Ltd, a fully-owned subsidiary of Swisscom (Switzerland) Ltd, is a leader
in converged technology solutions for the global hospitality industry. The company designs,
builds and manages integrated communication solutions enabling them to run their properties
more efficiently while meeting their guests’ unique service requirements. Swisscom has more
than 2’000 partner hotels in 19 European countries and the United States, encompassing some
220’000 hotel rooms. Moreover, it provides customized network solutions at more than 10’000
meetings and events every year.

www.swisscom.com/hospitality




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Press Release Swisscom Entiretec

  • 1.   Press Release on April 13th, 2010 SWISSCOM PARTNERS WITH ENTIRETEC TO ACCELERATE THE BREAKTHROUGH OF REMOTELY HOSTED AND MANAGED APPLICATIONS IN HOSPITALITY Services Swisscom Hospitality Services and ENTIRETEC have entered a strategic partnership multi ti- to serve the international hotel industry with complete multi-site networking solutions solutions. Their combined expertise results in a true one-stop offering that covers results one- covers all networking and data security needs thereby reducing the total cost of hotel solutions. ownership of hotel IT solutions . The partnership contract signed between ENTIRETEC and Swisscom defines the first end-to-end network offering in hospitality. This represents a critical step forward for all hotel operators that intend to deploy their PMS, PBX or any other hotel application off-site in a remote data center. Swisscom and ENTIRETEC’s partnered approach opens the door for the on-demand use of hospitality-specific Software as a Service (SaaS). Responding to concrete market demand, both companies have decided to act as exclusive partners for all strategic hotel network-related projects. Headquartered in Dresden, Germany, ENTIRETEC designs and manages highly available and fully secured local and wide area networks that can transport all types of data, including speech and video in real time. ENTIRETEC serves clients in both the public and the private sector and has partners in different industries such as hospitality, healthcare, automotive, manufacturing and finance. The company already serves major hotel chains with a wide range of services and products in IP communication as well as a remotely managed IT backbone and it is currently setting up a fully virtualized IT infrastructure for one of the biggest hotel projects in the Middle East. Swisscom Hospitality Services, with head offices in Geneva, Switzerland, is specialized in the building and provisioning of hotel local area networks (LANs). SHS has proven expertise in integrating multiple applications, including third-party software, and in monitoring them remotely through its advanced network management tools. Its unique local market presence with Account Managers across North America, Europe and the Middle East gives SHS a vantage point to serve international hotel chains both globally and locally.   1/2  
  • 2.   “Hotel chains want to reduce the total cost of ownership for their applications by moving them ‘above property’. Indeed, deploying one and the same service individually at multiple locations is not very cost-efficient”, explains Leo Brand, CEO of Swisscom Hospitality Services. “Thanks to our partnership with ENTIRETEC, the virtualization of hotel applications is now becoming a distinct possibility. Jointly with ENTIRETEC we can offer hotel chains and our partner locations a fully secured LAN + WAN setup, in compliance with the most demanding security standards and policies. Our joint offer is a one-stop-shop for hotel chains allowing them to benefit from a single network & service level agreements (SLA’s) from the remote application all the way to the end devices in the hotel.” “I am convinced that our partnership with Swisscom will boost the demand for integrated network solutions in the hospitality industry”, says Thomas Herrmann, founder and CEO of ENTIRETEC. “We have already demonstrated the viability of our value proposition. Swisscom enables us to develop our hospitality market focus and to deliver a complete network offering that includes local network design, managed services and bandwidth provisioning. Our first ongoing client projects are very encouraging; they show that our offering creates enormous value in terms of lean service management and better quality of service.” ABOUT ENTIRETEC The ENTIRETEC GROUP, a 100% private shareholder-owned company, designs and provides highly available and fully secure LAN/WAN networks. With its solutions in fields of communication and IT security ENTIRETEC reduces the complexity of IT networks and increases efficiency in customer´s IT operations. With entities and connected data centres in Europe, Middle East, Far East and North America ENTIRETEC offers consulting, strategic project development and network applications as managed services in different vertical industries worldwide. www.entiretec.com ABOUT SWISSCOM HOSPITALITY SERVICES Hospitality Services Plus Ltd, a fully-owned subsidiary of Swisscom (Switzerland) Ltd, is a leader in converged technology solutions for the global hospitality industry. The company designs, builds and manages integrated communication solutions enabling them to run their properties more efficiently while meeting their guests’ unique service requirements. Swisscom has more than 2’000 partner hotels in 19 European countries and the United States, encompassing some 220’000 hotel rooms. Moreover, it provides customized network solutions at more than 10’000 meetings and events every year. www.swisscom.com/hospitality   2/2  