Product and service design
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Product and service design involves conceptualizing and developing products and services from idea generation through commercialization. Product design focuses on tangible inventions and products, while service design organizes how services are delivered and customers' experiences. Key activities include translating customer needs into requirements, refining existing offerings, developing new ones, establishing quality and cost targets, and prototyping. Good product and service design is important for competitiveness, efficiency, and customer satisfaction. The design process involves introducing, growing, maturing, and eventually declining products and services through different life cycle stages and strategies.
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Product and service design
- 1. PRODUCT AND SERVICE DESIGN BY SURABHI MUKHERJEE
- 2. What is Product and Service Design? • Product design: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. • Service design: is an activity of organizing and planning people, communication and material components in order to improve service quality. It is the interaction between the service provider and customers and the customers' experience. A service is anything that is done to or for a client and is created and delivered simultaneously.
- 3. What does product and service design do? The various activities and responsibilities of product and service design include the following activities:- Translate customer wants and needs into product and service requirements. Refine existing product and services. Develop new product and services. Formulate quality goods. Formulate cost targets. Construct and test prototypes.
- 5. Importance of product design • When compared with a competition, if you have the better product design, your product will be chosen above competition in the market. • Product design is a major crowd pull especially in technology markets like Laptops or Smartphones. • Even in heavy machinery or services, design plays a major role because it can be the difference between efficiency and chaos. • Design can be in various forms, and better the acceptability of the product design over time, the better the brand built for the organization. • Nokia was a brand built solely on the feedback “User friendly phones”. This was nothing but a product design manoeuvre. • Packaging plays a major role in product design as it is the last point of influence and hence the last sales point for the company. Good packaging incorporated in product design can make a huge difference.
- 8. During their useful life, many services and products go through four stages. Since the demand can vary for each of these 4 stages, different strategies should be applied to achieve optimum product/service performance during each stage. The Four stages are: 1. Introduction: During the first stage, the product is introduced into the market. Proper research and forecasting should be done to ensure the product/service is adequate for a specific market and for a specific time. It is crucial to have a proper amount of supply that can meet the expected demand for the product/service. 2. Growth: The second stage involves the increase in demand for the product/service. Reputation for the product grows and an accurate forecast of demand is needed to determine the length of time the product/service will remain in the market. Enhancements and improvements are common in this stage. 3. Maturity: This third stage deals with the product reaching a steady demand. Few or no improvements or product changes are needed at this stage. Forecasting should provide an estimate of how long it will be before the market dies down, causing the product to die out. 4. Decline: The last stage involves choosing to discontinue the product/service, replacing the product with a new product, or finding new uses for the product.
- 10. Example of Product Design of Lakme
- 11. Example of product design of Milton
- 12. Example of product redesign. TROPICANA:
- 13. Example of product redesign. COCA-COLA:
- 14. SERVICE DESIGN
- 15. Importance of Service Design. • It maximizes the customer satisfaction as the customers can give their feedback of the products. • The sellers can know about the reviews of their product and can maintain their product accordingly. • The better the services provided to the customers, the better is the after-sale services. • It improves the relationship between the buyers and the sellers.
- 16. Product vs Service. Product • A physical, durable product. • The quality of product is easily measured. • The product can be resold. • Can be inventoried Service • Intangible, perishable product. • The quality of service is not easily measured. • The service cannot be resold • Cannot be inventoried.