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Product Design and Development

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The following presentation gives a brief knowledge on product design and development, like on market pull products, technology push products, etc

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Babaria Institute of Technology Design Engineering
Product Design and Development
Types of Product  Market pull product : - furniture , different types of tools etc.  Technology push product: - cellular phones , medicines etc.
Product Design and Development
Product Design & Development  Product development : A Product development is the entire set of activities required to bring a new concept to a state of market readiness.
Product Design & Development  Product design : A Product design is the set of technical activities within a product development process. It does not include business, financial, or marketing activities.
Product Design Process  Understanding the Opportunity-  Develop a Concept-  Implement a Concept-
Understanding the Opportunity  Characterized with 4 activities 1. Develop a vision 2. Market opportunity analysis 3. Customer/user need analysis 4. Competitive products analysis
Develop a vision  The first step in product development is to have a Vision. 1. What product do we like to be out there? 2. Why does it not do something we want it to? 3. What is difficult with the current product we use?
Develop a vision  Every user has thoughts on how they wish their device would work.  Every research scientist has a vision for how their technology can be applied.  Every manager has a vision for command of a market. The question is whether any vision can be transformed into a successful realization.  Can it be developed and implemented into a profitable product?
Market opportunity analysis  Decision on a new product 1. Technical questioning 2. Mission statement 3. Product development economic analysis
Technical Questioning and Mission Statement
Technical Questions  Technical questions are needed to clarify the task.  To keep focus, one should question the current understanding of the development.  Questions should be asked and answered, not once, but continually through the life cycle of the design process.
Product development Risks Any new product development project faces risk from two independent sources. 1. Is the product technically feasible? Can we make it in a reasonable time? 2. Is the product economically feasible? Will people buy it at a reasonable profit to us? Technical Questioning and Mission Statement are two processes used to answer these questions.
-:Thank you:- Any questions ?

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Product Design and Development

  • 1. Babaria Institute of Technology Design Engineering
  • 3. Types of Product  Market pull product : - furniture , different types of tools etc.  Technology push product: - cellular phones , medicines etc.
  • 5. Product Design & Development  Product development : A Product development is the entire set of activities required to bring a new concept to a state of market readiness.
  • 6. Product Design & Development  Product design : A Product design is the set of technical activities within a product development process. It does not include business, financial, or marketing activities.
  • 7. Product Design Process  Understanding the Opportunity-  Develop a Concept-  Implement a Concept-
  • 8. Understanding the Opportunity  Characterized with 4 activities 1. Develop a vision 2. Market opportunity analysis 3. Customer/user need analysis 4. Competitive products analysis
  • 9. Develop a vision  The first step in product development is to have a Vision. 1. What product do we like to be out there? 2. Why does it not do something we want it to? 3. What is difficult with the current product we use?
  • 10. Develop a vision  Every user has thoughts on how they wish their device would work.  Every research scientist has a vision for how their technology can be applied.  Every manager has a vision for command of a market. The question is whether any vision can be transformed into a successful realization.  Can it be developed and implemented into a profitable product?
  • 11. Market opportunity analysis  Decision on a new product 1. Technical questioning 2. Mission statement 3. Product development economic analysis
  • 12. Technical Questioning and Mission Statement
  • 13. Technical Questions  Technical questions are needed to clarify the task.  To keep focus, one should question the current understanding of the development.  Questions should be asked and answered, not once, but continually through the life cycle of the design process.
  • 14. Product development Risks Any new product development project faces risk from two independent sources. 1. Is the product technically feasible? Can we make it in a reasonable time? 2. Is the product economically feasible? Will people buy it at a reasonable profit to us? Technical Questioning and Mission Statement are two processes used to answer these questions.