Product Development with Lean UX
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Presentation from putitout event at Decoded London. Outlines the change to product development process to test ideas early through Lean and UX methods.
Product Development with Lean UX
- 1. Product Development with Lean UX Sheen Yap Lean UX & How To Design Digital for a Changing World Decoded London 19/3/2015
- 2. Introduction • Sheen Yap • UX expert, design leader and lean evangelist • 18-years’ experience across web, mobile, iTV • Helping startups and corporates build better products through Lean and UX methods
- 3. change is the only constant
- 4. our reaction? • Innovate or die? Do more stuff? Execute faster?
- 5. before we get ahead of ourselves
- 6. 9 out of 10 startups fail Most fail because they’ve built the wrong product Projects ______
- 10. Company Phases DISCOVERy Execution in search of a repeatable and scalable business model
- 11. Company Phases DISCOVERy Execution in search of a repeatable and scalable business model executing a repeatable and scalable business model
- 12. Execution phase: Failure due to performance
- 13. Discovery phase: Failure is necessary for Learning
- 15. Product Development Process needs to change!
- 16. Requirements Build Test Launch Waterfall ? 3-24 months Idea Customer Validation works when everything is predictable
- 17. Requirements Build Test Launch Waterfall ? 3-24 months Idea User Validation learning too late! Can’t change course No customer involvement …but in discovery phase
- 19. Requirements Build Test Launch Agile ? 3-24 months Idea Customer Validation Build Test Build Test learning too late! stepped waterfall No customer involvement …but in discovery phase
- 21. Launch UX/UCD ?3-24 months Idea Customer Validation UX UT UX Req Build Test Build Test learning too late! in the wildin the lab UT UX Build Test more cycles needed …but in discovery phase
- 22. Build Test Launch Agile UX ?3-24 months Idea Customer Validation Build Test Build Test UX UT UX UT UX Req improved collaboration
- 23. Build Test Launch Agile UX ?3-24 months Idea Customer Validation Build Test Build Test UX UT UX UT UX Req learning too late! in the wildin the lab …but in discovery phase
- 24. Build Test Launch Lean UX ? 3-24 months UX Req Build Test Launch UX Req ? Build Test Launch UX Req ? Build Test Launc UX Req
- 25. Build Test Launch Lean UX ? 3-24 months UX Req Build Test Launch UX Req ? Build Test Launch UX Req ? Build Test Launc UX Req early learning solving user problems continous iterations
- 26. Build Test Launch In Practice ? 3-24 months UX Req Build Test Launch UX Req ? Build Test Launch UX Req ? Build Test Launc UX Req Problem Validation Solution Validation MVP Version 1 MVP Version 2
- 27. MVP Version 1 Build Test Launch ? UX Req Build Test Launch UX Req ? Build Test Launch UX Req ? Build Test Launc UX Req Problem Validation Solution Validation MVP Version 2
- 28. Lean Canvas • Tools • Business modelling a lean canvas • Customer insights - jobs to be done • Mvp • Performance modelling with customer factory • Experiment board ✔ ✗ ✔ ✗ ✔ ✗ ✗ ✗ ✔ ✗ ✔ ✔ ✗ ✔ ✔ ✗ ✗✔ ✔ ✗ ✔ ✔✗ ✔ LeanStack https://leanstack.com/
- 29. Jobs-to-be-done Focus on the job, not the customer http://blog.intercom.io/when-personas-fail-you/
- 30. Problem Interview Maurya, Ash (2012). Running Lean. O'Reilly Media
- 31. MVP Version 1 Build Test Launch ? UX Req Build Test Launch UX Req ? Build Test Launch UX Req ? Build Test Launc UX Req Problem Validation Solution Validation MVP Version 2
- 32. THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER Offer Creation Ash Maurya PracticeTrumpsTheory.com
- 33. Solution Interviews Maurya, Ash (2012). Running Lean. O'Reilly Media
- 34. MVP Version 1 Build Test Launch ? UX Req Build Test Launch UX Req ? Build Test Launch UX Req ? Build Test Launc UX Req Problem Validation Solution Validation MVP Version 2
- 35. MVP Kirill Shikhanov “MVP”. https://dribbble.com/shots/1753131-MVP
- 36. Measuring Performance Maurya, Ash (TBD). The Customer Factory. TBD
- 38. Other UX Tools Usability Testing Ethno- graphy Interviews Partici- patory Design Focus Groups Eye Tracking Compe- titive Research Diary Study Bench- marking Forum Mining Blogpost Test Landing Page Tests PPC Tests A/B Tests Customer Feedback Card Sorting Wizard of Oz Neuro Imaging Data Mining Data Analysis Ad Hoc Question- naire Intercept Surveys Email Surveys Product Stubs
- 39. Principles
- 40. Learning Mindset
- 43. Autonomous Team
- 44. References
- 45. Thanks for listening! Sheen Yap Follow on Twitter: @sheen Connect: uk.linkedin.com/in/sheenyap