According to a study, around forty-eight percent of the businesses lack a robust social media marketing strategy, which is a big mistake. Hence, if you are marketer and want to take your business to the next level of excellence, you should use social media marketing.https://www.indazo.com/blog/category/social-media/
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
This document discusses changes to Facebook's News Feed algorithm in 2015 and provides tips for businesses to adjust their Facebook marketing strategies accordingly. It notes that Facebook will reduce overly promotional page posts to improve the user experience. It then answers common questions about the changes, such as how businesses can expand their organic reach without advertising budgets by focusing on high-value, non-promotional content and engaging their audiences.
The document provides definitions and explanations of key Facebook metrics that are important for analyzing marketing performance on Facebook. It discusses metrics like engagement, engaged users, engagement rate, and reach. It explains how to calculate these metrics and what they mean for measuring the effectiveness of content, the size and quality of the audience, and how content performs on Facebook. The goal is to help marketers and community managers use these metrics to improve their Facebook strategies.
La Tienda restaurant is developing a social media strategy to increase patronage and revenue. Their objectives are to increase social media followers by 30% in 6 months, post 5 times per week, and create one video per month. Key strategies include boosting posts, creating custom hashtags, and offering promotional codes. Progress will be measured monthly through social metrics, hashtag usage, and sentiment analysis.
Social Media Marketing Plan | Social Media Marketing Strategy for the network marketing industry. For more social media marketing tips & tricks head over to http://mlmsuccesscoaches.com/
You can't imagine there are lot of ways to increase traffic on your site. But this is rare curated list of ways to get more traffic when you are not actually ranking on Google. check out here - https://bit.ly/3e5pPvI
Facebook is introducing hashtags to facilitate real-time discovery of conversations around specific topics on its platform. Hashtags will appear as clickable links that show posts from pages and people using the same hashtag. While hashtags do not currently impact distribution or engagement, marketers can use hashtags that are part of existing campaigns on Facebook or other sites. Facebook plans to continue expanding hashtag functionality.
Have you created a customer avatar for your business? It is important to know your target market and what problems they have so you can begin creating content that meets those need and engages your audience.
7 Basics of Working Social Media Content Marketing Strategy
Would you like to know how to grow your social media channels and achieve better results?
Then check this guide with seven essential elements your social media content marketing strategy should have.
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B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaJulie Bevacqua
The document provides 12 tips for using social media effectively in 2012. It recommends focusing efforts on a few key social networks, writing content that offers value to users rather than just keywords, becoming an influencer, analyzing efforts, including social sharing buttons, and maintaining a consistent brand across channels. It also notes that tablets and mobile access to social media will continue growing in importance.
Social media allows for two-way conversations between brands and consumers. It represents a shift from one-way communication to dialogue. Brands can use social media to sell products, drive engagement, and increase traffic by participating in conversations and responding to customer interests and feedback. To succeed, brands should set goals, choose relevant platforms like Twitter for timely updates or blogs for long-form posts, and analyze metrics like user interactions and traffic to improve their strategies over time.
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
This document discusses changes to Facebook's News Feed algorithm in 2015 and provides tips for businesses to adjust their Facebook marketing strategies accordingly. It notes that Facebook will reduce overly promotional page posts to improve the user experience. It then answers common questions about the changes, such as how businesses can expand their organic reach without advertising budgets by focusing on high-value, non-promotional content and engaging their audiences.
The document provides definitions and explanations of key Facebook metrics that are important for analyzing marketing performance on Facebook. It discusses metrics like engagement, engaged users, engagement rate, and reach. It explains how to calculate these metrics and what they mean for measuring the effectiveness of content, the size and quality of the audience, and how content performs on Facebook. The goal is to help marketers and community managers use these metrics to improve their Facebook strategies.
La Tienda restaurant is developing a social media strategy to increase patronage and revenue. Their objectives are to increase social media followers by 30% in 6 months, post 5 times per week, and create one video per month. Key strategies include boosting posts, creating custom hashtags, and offering promotional codes. Progress will be measured monthly through social metrics, hashtag usage, and sentiment analysis.
Social Media Marketing Plan | Social Media Marketing Strategy for the network marketing industry. For more social media marketing tips & tricks head over to http://mlmsuccesscoaches.com/
You can't imagine there are lot of ways to increase traffic on your site. But this is rare curated list of ways to get more traffic when you are not actually ranking on Google. check out here - https://bit.ly/3e5pPvI
Facebook is introducing hashtags to facilitate real-time discovery of conversations around specific topics on its platform. Hashtags will appear as clickable links that show posts from pages and people using the same hashtag. While hashtags do not currently impact distribution or engagement, marketers can use hashtags that are part of existing campaigns on Facebook or other sites. Facebook plans to continue expanding hashtag functionality.
Have you created a customer avatar for your business? It is important to know your target market and what problems they have so you can begin creating content that meets those need and engages your audience.
7 Basics of Working Social Media Content Marketing StrategyAdsy
Would you like to know how to grow your social media channels and achieve better results?
Then check this guide with seven essential elements your social media content marketing strategy should have.
Social Media Marketing is one of the important techniques of Digital Marketing. Social Media Marketing has become very important with the growing popularity of the Social Media Platforms like Facebook, Twitter, Instagram, Pinterest and Snapchat. Social Media Marketing is used to drive both Organic and Paid Traffic to your website.It has been estimated that on an average a person spends approximately 2 hours in Social Media per day and this is increasing day by day. Social Media Marketing is also known as SMM in the Digital Marketing. In this powerpoint, I have explained the basics of Social Media Marketing.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
This document discusses how social media is a powerful tool for businesses to build brand awareness, increase sales indirectly, and provide customer support in real time. It recommends using social media platforms like Twitter, Facebook, LinkedIn, and YouTube to share promotions, events, news, outages, releases, and support information. Managing multiple social media accounts can be done through Hootsuite, a free tool that allows posting messages simultaneously across networks. Encouraging customers to use social media can help businesses by having more advocates for their brand and content.
THE EXPERT GUIDE TO AFFILIATE MARKETINGMayank Gupta
The essential guide for all would-be affiliate marketers. Inside this free ebook, you will discover the topics about the 3 things all affiliate marketers need to survive online, how to become a super affiliate in niche markets, so many affiliate programs! Which one do I choose? Which affiliate networks to look out for when promoting, easy profits using PPC in your affiliate marketing business, using product recommendations to increase your bottom line and so much more!
This document provides tips for marketing a business on social media. It recommends identifying your target audience and defining goals and metrics. It also suggests posting engaging content regularly on multiple platforms, interacting with followers, maintaining professionalism, and reflecting your brand identity. The document emphasizes measuring results and developing a unique strategy tailored to each social platform. Overall, it presents best practices for using social media effectively as part of a marketing strategy.
This document provides social media tips for startups. It discusses common questions startups have about social media, including which platforms to use and how to build a fan base. It emphasizes defining business goals and using social media to support those goals. Tips include thinking of social media as part of an overall strategy, choosing platforms and content based on goals, and regularly evaluating social media strategy. It also addresses engaging audiences, testing social ads, and tips for founder management of social accounts or hiring a manager. The document notes differences in Chinese social media and how brands adapt strategies there.
The document outlines 10 steps for using the right tools to grow a business on social media. The steps include setting SMART goals, identifying the target audience, choosing appropriate social media platforms, using social media management tools, developing a content strategy, optimizing content for each platform, analyzing performance, engaging with audiences, leveraging user-generated content, and staying updated on trends. Following these steps and using the right tools can help businesses effectively grow their social media presence and drive success.
Social Media Marketing Goal Setting And Results Measurement 2010 07 21Jay Badenhope
Slides presented at the 2nd Annual Internet Marketing Conference on July 21, 2010 in Stockton, CA. Created by Jay Badenhope, Senior Marketing Manager at Intuit.
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The document outlines a social media strategy and job description for a social media engineer intern position at an insurance agency called Astonish Results. Key responsibilities for the social media engineer include maintaining a presence for the agency on platforms like Facebook, Twitter, YouTube and blogs. The strategy proposes goals for growing followers/fans on different platforms and provides training materials and templates for setting up accounts and a social media policy.
What everyone is saying about social media marketingjaina cruz
Social media marketing requires a cohesive strategy across multiple platforms. Experts recommend using social media advertising to increase reach, scheduling curated content in advance using tools like Hoot Suite, and optimizing visual content with links, especially on Pinterest. Consistently delivering interesting, helpful, and relevant content in varying categories is important to engage followers without boring them. Monitoring social media, responding to customer concerns, learning proper hashtag usage, and analyzing competitors' strategies are also advised to improve social media marketing efforts.
How Social Media Marketers Work for a Business.docxSurendra Gusain
Social media marketers play a vital role in promoting and enhancing a business’s online presence.
They are responsible to use various social media platforms to engage with the target audience and help in business growth.
If you are Social media marketers then you’re responsible for creating and executing effective social media strategies to achieve business goals and its growth.
You will have to manage social media accounts, curate content, and interact with followers to build brand loyalty.
This document provides an 8 step guide for developing a social media marketing strategy. The steps include: 1) Set goals aligned with business objectives; 2) Learn about your audience; 3) Research competitors; 4) Conduct a social media audit; 5) Set up accounts and improve profiles; 6) Find inspiration from other successful brands; 7) Create a content calendar; and 8) Test, evaluate, and adjust the strategy. Each step provides details on actions to take such as creating audience personas, conducting competitive analysis, determining which social networks to use, and setting up optimized profiles on each network.
The document provides guidance on developing and executing an effective social media strategy for Ohio rural electric cooperatives. It discusses developing goals and objectives, engaging target audiences, best practices for execution, and metrics for measuring success like increases in brand mentions, traffic, and engagement. Regularly revising the strategy based on metrics is recommended.
The Connection Between Affiliate Marketing Tips and HappinessViktor Deep
The document provides tips for developing an effective social media marketing strategy. It recommends identifying your target audience by compiling data on their demographics and interests. Goals should be SMART - specific, measurable, achievable, relevant and timely. Resources should be allocated strategically by hiring experts if possible. The strategy should utilize multiple platforms that your audience uses regularly. Content should be posted consistently and interact regularly with followers to build engagement. Maintain professionalism, consistency with your brand identity, and prioritize quality over quantity. Measure results using key metrics to optimize campaigns. Develop a unique strategy tailored to each platform and partner with influencers. Livestream and post at optimal times when your audience is active online.
How to quickly grow on instagram in 5 steps (2)mrinal mahato
Growing your instagram profile depends more on consistency than content, here are 5 steps to growing your profile organically, and get a huge traffic on internet.
Social media marketing involves creating and maintaining social media profiles, posting engaging content, and interacting with followers to achieve marketing goals. It has several benefits including humanizing a business, driving traffic, generating leads and customers, increasing brand awareness, and building relationships. While requiring an investment of time and resources, social media marketing can help businesses connect with customers and promote their brand if done strategically and appropriately across major platforms like Facebook, Instagram, LinkedIn, and Twitter.
7 Tips For Social Media Marketing For Every Platform.pdfSmartz Minds
In the ever-evolving landscape of digital marketing, social media is a powerhouse that can’t be ignored. Whether you’re an individual looking to promote your personal brand, a small business owner seeking to expand your online presence, or a social media agency managing clients’ accounts, mastering social media marketing across various platforms is essential. In this blog, we’ll explore seven valuable tips for effective social media marketing that are applicable to every platform.
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social media marketing brief description for learning and training purposes and to better understand the social media algorithms.
Social media marketing is a digital marketing strategy that leverages social media platforms to promote products, services, or brands. It involves creating and sharing content on social media networks like Facebook, Instagram, Twitter, LinkedIn, and others to engage with a target audience and achieve specific marketing goals.
Social media marketing encompasses various activities, including:
Content Creation: Crafting compelling and relevant content, such as posts, images, videos, and infographics, to capture the audience's attention.
Audience Engagement: Interacting with followers, responding to comments and messages, and building a community around the brand.
Advertising: Running paid advertisements on social media platforms to reach a wider audience and drive conversions.
Analytics and Insights: Monitoring performance metrics and gathering data to refine strategies and improve results.
Influencer Marketing: Collaborating with social media influencers to promote products or services to their followers.
Social Listening: Monitoring social media conversations to gain insights into customer preferences and feedback.
Social media marketing offers numerous benefits, including increased brand awareness, enhanced customer engagement, targeted advertising, and the ability to measure and adjust campaigns in real-time. It has become an essential component of modern marketing efforts, helping businesses connect with their audience and drive growth in the digital age.
The document provides an overview of social media marketing for recruitment. It discusses defining resources and target audiences, choosing appropriate social media platforms, planning content marketing, executing a strategy through regular posting and engagement, analyzing results, and identifying successes to repeat. The goal is to use social media for employer branding, social sourcing of candidates, and engaging online communities to build a talent pool. Regular, consistent posting across multiple platforms tailored to target audiences can provide returns even with limited resources if the hiring organization has a strong employer value proposition to promote.
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
Similar to Productive social media management tool for marketers (20)
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Have you ever built a sandcastle at the beach, only to see it crumble when the tide comes in? In the digital world, our information is like that sandcastle, constantly under threat from waves of cyberattacks. A cybersecurity course is like learning to build a fortress for your information!
This course will teach you how to protect yourself from sneaky online characters who might try to steal your passwords, photos, or even mess with your computer. You'll learn about things like:
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10th International Conference on Networks, Mobile Communications and Telema...ijp2p
10th International Conference on Networks, Mobile Communications and
Telematics (NMOCT 2024)
Scope
10th International Conference on Networks, Mobile Communications and Telematics (NMOCT 2024) is a forum for presenting new advances and research results in the fields of Network, Mobile communications, and Telematics. The aim of the conference is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field.
Authors are solicited to contribute to the conference by submitting articles that illustrate research results, projects, surveying works, and industrial experiences that describe significant advances in the following areas but are not limited to.
Topics of interest include, but are not limited to, the following:
Mobile Communications and Telematics Mobile Network Management and Service Infrastructure Mobile Computing Integrated Mobile Marketing Communications Efficacy of Mobile Communications Mobile Communication Applications Critical Success Factors for Mobile Communication Diffusion Metric Mobile Business Enterprise Mobile Communication Security Issues and Requirements Mobile and Handheld Devices in the Education Telematics Tele-Learning Privacy and Security in Mobile Computing and Wireless Systems Cross-Cultural Mobile Communication Issues Integration and Interworking of Wired and Wireless Networks Location Management for Mobile Communications Distributed Systems Aspects of Mobile Computing Next Generation Internet Next Generation Web Architectures Network Operations and Management Adhoc and Sensor Networks Internet and Web Applications Ubiquitous Networks Wireless Multimedia Systems Wireless Communications
Heterogeneous Wireless Networks Operating System and Middleware Support for Mobile Computing Interaction and Integration in Mobile Communications Business Models for Mobile Communications E-Commerce & E-Governance
Nomadic and Portable Communication Wireless Information Assurance Mobile Multimedia Architecture and Network Management Mobile Multimedia Network Traffic Engineering & Optimization Mobile Multimedia Infrastructure Developments Mobile Multimedia Markets & Business Models Personalization, Privacy and Security in Mobile Multimedia Mobile Computing Software Architectures Network & Communications Network Protocols & Wireless Networks Network Architectures High Speed Networks Routing, Switching and Addressing Techniques Measurement and Performance Analysis Peer To Peer and Overlay Networks QOS and Resource Management Network-Based Applications Network Security Self-organizing networks and Networked Systems Mobile & Broadband Wireless Internet Recent Trends & Developments in Computer Networks
Paper Submission
Authors are invited to submit papers through the conference Submission System by July 06, 2024. Submissions must be original and
The advent of social media has revolutionized communication, transforming the way people connect, share, and interact globally. At the forefront of this digital revolution are visionary entrepreneurs who recognized the potential of the internet to foster social connections and create communities. This essay explores the founders of some of the most influential social media platforms, their journeys, and the lasting impact they have made on society.
Mark Zuckerberg, along with his college roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, founded Facebook in 2004. Initially created as a social networking site for Harvard University students, Facebook rapidly expanded to other universities and eventually to the general public. Zuckerberg's vision was to create an online directory that connected people through their real-life social networks.
Twitter, founded in 2006 by Jack Dorsey, Biz Stone, and Evan Williams, brought a new dimension to social media with its microblogging platform. Dorsey envisioned a service that allowed users to share short, real-time updates, limited to 140 characters (now 280). This concise format encouraged rapid sharing of information and fostered a culture of brevity and immediacy.
Kevin Systrom and Mike Krieger co-founded Instagram in 2010, focusing on photo and video sharing. Systrom, who studied photography, wanted to create an app that made mobile photos look professional. The app's unique filters and easy-to-use interface quickly gained popularity, amassing over a million users within two months of its launch.
Instagram's emphasis on visual content has had a significant cultural impact. It has popularized the concept of influencers, giving rise to a new industry where individuals can monetize their popularity and reach. The platform has also revolutionized digital marketing, enabling brands to connect with consumers in more authentic and engaging ways. Acquired by Facebook in 2012, Instagram continues to be a dominant force in social media, shaping trends and cultural norms.
Reid Hoffman founded LinkedIn in 2002 with the goal of creating a professional networking platform. Unlike other social media sites focused on personal connections, LinkedIn was designed to connect professionals, facilitate job searches, and foster business relationships. The platform allows users to create professional profiles, network with colleagues, and share industry insights.
LinkedIn has become an indispensable tool for job seekers, recruiters, and businesses. It has transformed the job market by making it easier to find and connect with potential employers and employees. LinkedIn's influence extends beyond job searches; it has become a hub for professional development, thought leadership, and industry news. Hoffman's vision has significantly impacted how professionals manage their careers and build their networks.
Jan Koum and Brian Acton co-founded WhatsApp in 2009, aiming to create a simple, reliable..
Productive social media management tool for marketers
1. Search Engine Optimization
Pay Per Click Management
Online Reputation Management
Website Development
Application Development
Social Media Management
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Productive Social Media Management Tool for
Marketers
According to a study, around forty-eight percent of the businesses lack a robust social media
marketing strategy, which is a big mistake. Hence, if you are marketer and want to take your
business to the next level of excellence, you should use social media marketing.
Here are a few social media marketing tools:
Buffer
It is a valuable and useful application that is designed to track engagement, schedule posts, and
measure the performance of posts.
It helps in:
Shortening links.
Assigning tasks to team members.
Scheduling posts.
Handling multiple profiles and accounts.
Planning social media posts.
October 4, 2017
2. Measuring the overall effectiveness.
Sprout Social
If you want to efficiently handle all your social media profiles such as Facebook, Twitter, Instagram,
LinkedIn, Google+, etc., use Sprout Social.
It helps in:
Integration with other marketing applications.
Assigning customer tickets to team members.
Listening to customer queries, and monitoring of everything (social activity).
HootSuite
It is one of the most productive social media management tools that enable you to manage multiple
social media accounts as well as profiles from a single dashboard.
It helps in:
Creating, scheduling, and sending posts and messages to all the accounts.
Assigning and monitoring tasks to your teams.
Engaging and collaborating with customers.
Tracking, monitoring, and analyzing your social media marketing.
Improving social media reach with more than 80 different applications.
IFTTT
It is a distinctive social management tool that helps you every step. It works with all the powerful
social networks including Facebook, Twitter, Instagram, etc.
It helps to:
Create applets to create new experiences.
Schedule posts or tweets.
Manage work flow.
Audiense
Audiense is designed to deliver complete consumer insight as well as engagement capabilities. It
helps companies to grow their customers by finding, understanding and connecting with individuals.
It helps to:
3. Explore key influencers.
Find the best ever time to post on social media site – Twitter.
Improve user engagement.
Monitor competitor’s Twitter accounts.
Increase followers, reach, and engagement
Create and schedule ads.
TweetDeck
It is a simple-to-use browser that lets you monitor your Twitter accounts. It helps you to manage
multiple accounts and work smoothly with team members.
Benefits:
Monitor Twitter account and feeds in real-time.
Schedule tweets.
Handle and manage personal and business accounts.
Activate alerts and notifications.
Share accounts with your team.
AgoraPulse
If you are social marketing enthusiast, you should use AgoraPulse. It is more than a social
scheduling tool. Basically, it is comprehensive CRM software that works smoothly with Facebook,
Twitter, etc.
Tips:
Use filters to moderate content as well as posts.
Create, schedule, and publish simultaneously.
Monitor mentions and use keywords to find opportunities on social networks.
Collaborate and work together.
So, use the above mentioned <strong> social media marketing tools </strong> to improve
productivity.
Filed under: Social Media
4. Smart and Robust Social Sales Tools
According to a research, only 15% of sales people are using social media to contact potential
customers. Hence, it comes as no surprise that there is a strong need for social media awareness
amongst sales people. They need to understand the fundamentals and advantages of using
social media to improve sales.
Here are a few effective and smart social sales tools:
Colabo
It is a well-known sales platform. Its intelligent features allow salespeople to scale social
interactions in the lead generation process.
Benefits:
Helps sales teams to research and track accounts effectively
Automatically syncs, updates and sorts the information
Helps sales teams to directly engage with leads
InsideView
It is a social sales and sales intelligence platform that allows salespeople to track a company’s
news and social activity through a Facebook-style newsfeed.
Benefits:
Helps to build and import targeted lists
Provides great sales opportunity
Enriches your marketing leads
Helps in planning and monitoring
Provides email alerts
September 20, 2017
5. PeopleLinx
It is social selling web-based software. It helps salespeople to connect with buyers on social
media to drive deals. It also allows them to respond to posts on social media.
Benefits:
Improves relationship and ROI tracking
Improves personal branding
Enables accurate tracking of social selling
Detailed analytical features
Easy-to-navigate platform
Nimble
It is insightful contact management and social relationship software. It is designed to help sales
professionals to build better relationships across all social channels.
Benefits:
Helps to discover, listen and engage with individuals
Improves lead generation opportunities
Helps to identify valuable prospects
Assignment, calendar and event scheduler
Improves business growth
Hootsuite
It is effective and productive social media management and scheduling software.
Benefits:
Helps to track campaign results
Helps in automatic content scheduling
Updates multiple networks
Fine-tunes your team
Gathers intelligence
Builds social analytics reports
6. Socedo
It makes social selling efficient by automating the overall process of lead generation with the help
of social media.
Benefits:
Helps you to reach your target prospects
Helps you to identify in-market prospects
Engages new prospects through multiple channels
Improves CRM
Assists to achieve business objectives
So, whether you want to reach your target prospects or to dramatically escalate your sales, use
the above mentioned tools.
Filed under: Social Media
Use Instagram to Promote Your Business
Instagram is a powerful mobile, desktop and internet-based photo-sharing application that allows users to
share pictures as well as videos. They can add hashtags to their posts to extend their reach. Instagram has its
own benefits and it has something for everyone.
Interesting facts about Instagram:
Instagram users are divided equally with 50% iPhone owners and 50% Android owners.
Throwback Thursday is a widely used trend on Instagram where users post pictures from
the past with the hashtag #TBT.
Initially a purely photo-sharing service, Instagram incorporated video sharing in June 2013.
Instagram has more than 600 million monthly active users.
June 21, 2017
7. Instagram users generate 3.5 billion likes per day.
Here are a few tactics to promote your business on Instagram:
Be active
Whether you are on Instagram or any other social media channel, the thumb rule remains, be
active and involved in every activity or event.
Tips:
Follow other people and brands.
Publish interesting content.
Encourage users’ engagement.
Try to create a dense network of relationships.
Initiate discussion, post creative images and promote events.
Promote branded theme
If you want to make your brand effective, stick to one branded theme only. It will help users to
recognise and follow your brand.
Tips:
Use logos wherever possible.
Specific themes can make your work smarter, faster and better.
Use same colour themes throughout the social media channels.
Incorporate buzzing topics in your posts
To gain immediate attention of users, incorporate buzzing/trending topics in your posts.
Tips:
Identify new trends.
Keep an eye on the trending topics/news and discussions on social media.
Use a Hashtag Contest
Instagram Hashtag contests are one of the easiest ways to attract new followers.
Tips:
Provide incentives.
8. Use a third-party contest builder for better results.
Encourage friends/fans/followers to vote.
Publish clear instructions.
Announce prizes in advance.
Create high quality video
High-quality videos help to reflect professionalism and impress community. So, use advanced
video creation tools to create video.
Tips:
Short videos drive more engagement.
Ask for feedbacks and comments.
Create a meaningful story line.
Specific Hashtags
One of the major mistakes that marketers make is that they never promote brand or website
specific hashtags. Hence, use brand or website specific hashtags.
Tips:
Identify brand or website specific hashtags.
Use location-based hashtags.
Study your competitors and understand their hashtags usage strategy.
Quality images
If you are promoting products or services, use high-quality images.
Tips:
Share Behind-the-Scene images.
Share images that exhibit the culture of your company.
Use quotes.
Embody and project the right image of your business.
Promote images according to your target market.
9. Include Call-to-actions
For better yields, use call-to-actions; in fact, you should include it in your social media marketing
strategy.
Tips:
Add specific call-to-action as well as bit.ly link within your business profile/bio section.
Provide links of your product pages.
So, use the above mentioned tips to promote your business, create a significant impact as well as
encourage audience’s involvement.
Filed under: Social Media
Instagram Marketing Software for Marketers
Instagram allows people to exchange information and share their ideas in a friendly environment.
However, there is a common misconception amongst marketers that managing an Instagram account
needs extensive time, money and team efforts. But, the reality is, with the help of Instagram
marketing software, one can efficiently manage their account.
Following are the Instagram marketing software:
Buffer
This handy and robust sharing and scheduling tool allows you to plan your Instagram posts in
advance.
Features:
Detailed Social Analytics
Add up to 100 posts and tweets
Multiple Social Networks
June 17, 2017
10. Custom scheduling
Enlight
This marketing software/application helps you to adjust images, dynamic gradients, and much more.
Features:
Text add-ons
Photo adjustment
Crops, flips, rotates, and straightens crooked photos
Special effects
Afterlight
It is a famous application amongst both Android and iOS users. It has a wide variety of filters and
image editing tools.
Features:
Easy-to-use features
Dozens of filters, textures and frames
Powerful and snappy tools
Cropping & Transforming Tools
Vertical and horizontal flipping tools
Sprout Social
The beauty of this social media management tool is that it helps you to monitor, engage, measure and
improve your social media presence with a single click.
Features:
Social Media Dashboard
Analyzes link performance
View Twitter follower demographics and contact details
Get engagement & search customers by location
Over
This tool helps you to put text on images.
11. Features:
Exclusive Fonts & Artwork
Sizes, rotates, fades, and copies artwork
Crowdfire
This is an amazing Instagram marketing software application that helps you to find and post the most
interesting content for your community.
Benefits:
Posts content across all social media accounts
Monitors multiple social media accounts around the clock
Helps you to find and connect with the right audience
Schedules a week of social media posts
Like2Buy
Instagram allows one live link per profile; so, you can put Like2Buy link in that spot to make your
products worth shopping.
Benefits:
Directs followers to a web page showcasing products.
Curates images for followers.
Helps to increase sales efficiency.
Helps to drive traffic and revenue from Instagram.
Helps followers to read stories and shop your Instagram feed.
Are you ready to exploit the power and popularity of Instagram?
Filed under: Social Media
12. Know How To Use Social Media
Social media is an integral part of any business’s success story. In fact, in today’s digital
environment, businesses cannot afford to ignore social media.
According to some studies, social media is an efficient lead generation tool:
74% of online adults use social networking sites.
Social media may account for as much as 57% of your sales funnel.
81% of consumers research online before making big purchases.
Here is a beginner’s social media guide:
Do Your Homework
Social media is all about connecting with the right audiences. To do that, you have to understand
your existing as well as potential customers. You need to distinguish your customers on the basis of
their age, gender, interests, location, profession, etc.
Perform Market Research
If you are starting with no knowledge of social media, the best way is to do a little market research
and see where your target audience stand.
You can also see your competitor’s profiles as well as marketing tactics to build your own.
Get Started
Once you’ve identified your target audiences, it is the right time to reach them. Choose one or two
platforms to start with rather than pouring your energy in all platforms.
One of the best ways to ensure consistency is to incorporate social media into your routine.
Listening and Sharing
Social media includes listening to your audiences and sharing vital information with them in real
time. Social listening is a great way to monitor what people are saying about your brand.
May 29, 2017
13. Also, quickly respond to comments/feedback and try to turn negative comments into positive.
Embrace Social Advertising
Social media sites offer a great number of effective and productive advertising solutions to help
businesses. These solutions are helpful to improve:
Sales
Website traffic
Brand exposure
Audience engagement
What to share?
It is one of the most important questions businesses ask. The simplest way to deliver value is to
share:
Blog Posts
Infographics
Photos
Humorous Posts
Quick Tips
Behind the Scenes Photos
Questions Fill-in-the-Blanks
Polls
Promotional Material
Short Videos
Besides sharing your own content, include others’ relevant resources as well for the maximum
benefit.
Popular platforms to use
Twitter
Facebook
Pinterest
Google+
14. LinkedIn
Instagram
A general rule of thumb is stay consistent on these powerful sites in order to reap benefits.
Bonus tips:
Always start by identifying your targeted audiences.
Incorporate social sharing buttons on your web pages and posts.
Include a call to action (CTA) at the end of blog posts.
Display social icons in header or sidebar.
Establish your brand’s voice.
Share relevant information only.
So, Use these social media marketing strategies to gain an edge.
Filed under: Social Media
Improve Your Facebook Reach for Visibility
You might have heard about Facebook marketing; but, have you ever heard about Facebook Reach?
Let’s find out…
According to Social media examiner, Facebook reach is the number of unique people who saw your
content. In other words, it is a measurement of your brand’s audience. It affects every other metric
you can track: engagement, likes, comments, clicks and negative feedback.
There are different kinds of reach:
Post
Page
May 27, 2017
15. Organic
Viral and paid
Now the question arises, how to improve the overall Facebook Reach for your business? The answer
is simple –
Create informative content
Always write informative content. When you have relevant/original/inspiring content on your site, it
is easier to have something to share with your audiences.
Embed Your Posts
If you want to extend the reach of your Facebook post, embed your post on your blog. This will
make your post viral.
It will eventually allow your audiences to interact with your Facebook content irrespective of the
social media they are using.
Encourage Likes & Shares
One of the important key to success is to catch the eyeballs of users. And for that encourage your
fans/followers/audiences to like and share your posts on their networks.
However, you need to create amazing content. If your content is good, people will share it
automatically across the network, which will improve your overall reach.
Ask Your Fans to Receive Notifications
One of the easiest ways to reach your audiences is to ask them to receive notification about any sort
of update. All you need to do is to drive them to the click notifications so that they can click it.
Encourage Comments
Commenting is one of the best ways to attract the attention of customers. Try to start commenting on
each post to initiate a conversation.
Mix Up Your Content
In order to make your content more interactive and impressive add images. According to certain
studies, images can increase the overall click-through rate.
Curate Content
Always share worthy and great content in order to attract more and more customers. For the best
results, share:
Articles
Images
Videos
16. Create a Facebook fan page
Create a Facebook fan page to establish relationships with your fans.
Bonus tips:
Rely on content curation techniques.
Use the best content curation tools.
Find an interesting article and post it to grab the attention of readers.
Track and measure your ROI.
Always promote the right content to reach more people.
Take advantage of Facebook’s Audience Optimisation.
Make use of Facebook analytics.
Use Facebook management tools.
Always stay active on your Page by replying to comments.
Understand the basic concept of EdgeRank.
So, use the above given tactics to improve the overall Facebook Reach.
Filed under: Facebook, Social Media
Useful Tools For Social Media Analytics
If you want to track your social media audiences, improve current social media marketing efforts for
attracting users, use free social media analytics tools.
These tools are ideal for:
May 25, 2017
17. tracking social media performance,
monitoring competitors,
discovering trending topics, and
providing helpful suggestions.
Here is a list of useful tools for social media analytics:
Pinterest Analytics
Use Pinterest’s analytics to know how your social media marketing is performing. You can study and
monitor data by impressions, repins, clicks, all-time stats, and much more. In fact, use it at regular
intervals to analyse statistics about follow, connect, and engage.
Facebook Insights
If you want to get the most out of Facebook, use its insights, which provides comprehensive
information about your Facebook page’s overall performance, such as:
Demographic data of your audiences
People’s behaviour and responses
Twitter Analytics
It has been designed to provide detailed statistics on your Twitter activity. It helps to improve your
social marketing and content marketing strategy. Use it to monitor:
Impressions
Visits
Mentions
Followers
Retweets, follows, and replies.
Instagram Insights
If you are using Instagram, it is very important to understand which type of content and topics you
should choose to share. Instagram Insights help you to know the trend as well as the exact
information. Use it to know whether you are going in the right direction or not.
Google+ Insights
You must be aware of the fact that business page insights are divided into 3 sections:
Visibility
18. Posts
Audiences
Use Google+ Insights to see the total number of views and actions of users.
Hootsuite
Hootsuite provides you with a clear view of your key Facebook and Twitter activity.
It provides real-time report so that you can measure the performance of your social media profiles.
Also use it to track response to posts.
Social Mention
Social Mention is a great analysis platform that allows you to track and measure what people are
saying about any topic in real-time. It also monitors more than 100 social media properties, including
Twitter, Facebook, YouTube, Digg, etc.
Audiense
Audiense is yet another powerful social media intelligence platform that allows you to view
consumer insights and engagement rate. It helps you to understand your Twitter followers, explore
followers’ interests, geographic location, languages, etc.
LikeAlyzer
This tool helps you to analyse and measure the effectiveness of your Facebook pages. This tool
provides detailed performance results and analysis, and helps you to improve your page
performance.
“Marrying digital and marketing analytics with consumer research from surveys gives marketers
deeper insights and opens up the number of hypotheses a company can test.” —Suzanne Mumford,
Head of Marketing, Google Analytics 360 Suite
So, use these social media analytics tools to grow your brand value and growth prospects.
Filed under: Social Media
May 22, 2017
19. Investing in Social Media Marketing
Social media is all over the place. It has successfully captured the interest of all businesses across the
world. However, as a small business owner, you should ask yourself a question, whether you have
the right plans, tools, resources, time and money to invest in it before starting a social media
campaign.
There are numerous social media sites out there and new ones are emerging every week. However
there are some major players that are quite impressive to start with.
Facebook
Originally designed as a communication platform for college students; this platform has captured the
global interest with its extensive services and capabilities. This social media platform allows both
individuals as well as businesses to create their profiles and communicate with people.
It allows users to upload photos, quotes, videos, infographics and other updates.
Twitter
This is one of the most powerful microblogging platforms designed to help users to post their
messages and grow their network. With its own limitations of 140 characters but still it has immense
power to influence people.
Today, worldwide business owners use it to spread awareness, announce the launch of their products
and services, etc.
YouTube
YouTube has become the 3 most popular website in the world. You can use it to share videos.
Many businesses use it wisely to create buzz in the community and highlight their unique offerings.
You can engage visitors with the comment section.
StumbleUpon
StumbleUpon is one of the best social bookmarking websites. It is helpful in improving your brand’s
identity. You can use it to promote your website, blog post, video or infographic. All you need to do
is to set up your site’s profile, specify your interests, follow people of similar interest and start
sharing your content.
LinkedIn
LinkedIn is specifically designed for professionals as a networking tool. However, as a small
business owner, you can use it to create awesome business profiles and extend your network.
This platform has over 35 million registered users and has become a great tool for companies to
harness business opportunities.
Delicious
Delicious is a prominent social bookmarking web service for storing, sharing and discovering web
bookmarks. As a business owner, you should use it to drive traffic to your websites or blogs and
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