SEJ Summit 2015: Productivity Hacks for Enterprise Marketers by Stephan Spencer
Presenter: Stephan Spencer, SEO Expert & Author, StephanSpencer.com Event: SEJ Summit 2015 "3Takeaways" Hosted by Searchmetrics- Santa Monica Time-saving tricks and best practices for boosting individual productivity, aren't just for entrepreneurs. Stephan demonstrates his tried-and-true techniques, tailored for enterprise marketers. SEJ Summit 2015 is a new, boutique marketing conference series for Big Brand marketers taking place in Santa Monica, Dallas, Chicago, London, Silicon Valley, New York, Miami. It's *free* for invited attendees (a tip on how to get an invite is below). Our day of learning and networking features speakers from Disney, Copyblogger, Taco Bell, AirBnB and Copyblogger to name a few. Breakfast, lunch and a hosted networking reception are all included. SEJ Summit is hosted by Search Engine Journal and Searchmetrics. There will be no pitches, no product demos, no sponsored content. Note that anyone can request an invitation. Due to the room capacity, we can't guarantee everyone will receive one. Protip: Those who are big brand marketers will get priority. Request your invite here: http://www.searchenginejournal.com/sejsummit2015/
SEJ Summit 2015: Productivity Hacks for Enterprise Marketers by Stephan Spencer
- 2. #SEJSummit #Searchmetrics • Author of Google Power Search, Co-author of The Art of SEO, Co-author of Social eCommerce • Founder of SEO agency Netconcepts • Sold Netconcepts to Covario in 2010 • Lived in NZ for 8 yrs, returned to US in 2007 • Invented an SEO technology called GravityStream • Launching an SEO training/coaching program at ScienceofSEO.com
- 4. Getthingsdonewith GTD Assemble an army of Virtual Assistants Death to data entry! #SEJSummit #Searchmetrics
- 5. #SEJSummit #Searchmetrics • Or grab an “extended edition” of this PowerPoint – with notes added! • Text your first name & email to (323) 745-1425
- 6. 1. IncorporateGTDintoyourlife! -nota“ToDo”list,a“Gettodo!”list 2. Getto“InboxZero”andstaythere! 3. Nomoredataentry! #SEJSummit #Searchmetrics
- 8. GETTING THINGS DONE • Multiple action lists running in your brain? • Getting Things Done by David Allen • Get stuff out of your head • “Mind like water” #SEJSummit #Searchmetrics
- 9. GETTING THINGS DONE #SEJSummit #Searchmetrics • Processing: What is “next action”? • Contexts: @office, @email, @blog, @read/review • Review your Next Actions • Also: • Someday/Maybes • Waiting For • Projects • Agendas • Project = anything with >1 action
- 10. GETTING THINGS DONE • Horizons of focus: runway, 10000 ft, 20000 ft, 30000 ft, 40000 ft, 50000 ft view • Weekly review • “Process” your intray • Revisit Projects & Next Actions • Two minute rule #SEJSummit #Searchmetrics
- 11. GETTING THINGS DONE #SEJSummit #Searchmetrics • Tickler file: 43 folders for physical items • Easy to fall off/on wagon
- 12. GETTING THINGS DONE #SEJSummit #Searchmetrics • More from me on the topic of GTD • http://www.netconcepts.com/clearing-the-clutter/ • http://www.stephanspencer.com/general/getting-organized-a-progress- report • Gettingthingsdone.com • 43folders.com
- 13. GETTING THINGS DONE #SEJSummit #Searchmetrics • Mac: • Things • OmniFocus • PC: • GTD Outlook Add-in • ClearContext for Outlook • MyLifeOrganized • Web-based: • Tracks • Wanderlist* • Asana* • Pitchbox* • ActionMethod* • RemembertheMilk*
- 18. Email is a time-suck • How much time per day do you waste in email? • Eliminate the email clutter • Delegate, Delete, Defer, Do (and Respond) #SEJSummit #Searchmetrics
- 19. #SEJSummit #Searchmetrics Stemming the flow • Unsubscribe • Unroll.me • Pre-process • Your assistant • ScheduleOnce • Filter rules -> folders • Set up a confidential email account
- 20. #SEJSummit #Searchmetrics DMZ • Draw a line in the sand • Move all current inbox messages to a DMZ folder & start fresh
- 21. #SEJSummit #Searchmetrics Your Inbox is not your to-do list • Should reflect your GTD mindset • Separate your email by how you use it • @action – needs attention • @read – FYI, does not need attention • @someday – eventually, maybe • Process these at least weekly
- 22. #SEJSummit #Searchmetrics Batching • Another of Tim Ferris’s faves • Doing similar things at similar times of the day • Ex. Check email once in morning and once in afternoon • Use an autoresponder
- 23. #SEJSummit #Searchmetrics Delegate • If you’re able, utilize an assistant to do • Repetitive work • Administrative work • Work that isn’t worth your time • Work that you don’t enjoy • Don’t delegate • Things you enjoy • Important tasks that are worth your time • Taskrabbit, oDesk, Fiverr, & Craigslist are your friends! • More from me on Vas- bit.ly/1MxtFc6
- 25. JUST SAY NO TO DATA ENTRY #SEJSummit #Searchmetrics • Isn’t a valuable use of your time • Tools • Jott • iPhone as a recording device • LiveScribe smartpen • Dragon NaturallySpeaking & Siri • assistant who takes shorthand • CastingWords.com • “OCR” business cards • These allow you to focus on goals
- 26. #SEJSummit
- 27. ORGANIZE THAT DATA #SEJSummit #Searchmetrics • Retain more usable information, and clear your brain • Better visualize next actions • Into your “trusted system” • Into Evernote • Into mind maps • Mind Manager (by Mindjet)
- 28. #SEJSummit
- 29. 1. IncorporateGTDintoyourlife! -nota“ToDo”list,a“Gettodo!”list 2. Getto“InboxZero”andstaythere! 3. Nomoredataentry! #SEJSummit #Searchmetrics
- 30. • For my 45 minute audio interview of David Allen, e-mail my assistant admin@stephanspencer.com • For a free 10 minute strategy call, e-mail me: stephan@stephanspencer.com • Follow me on Twitter: @sspencer #SEJSummit #Searchmetrics