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Proliferation video games

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The document discusses the proliferation of video games across different platforms and devices and the impacts on game developers and consumers. It notes positives for developers include opportunities for innovation and reaching new audiences. However, developers must also spend more on marketing, face pressure to rely on sequels instead of risks, and must create multiple versions of games. For consumers, positives are increased choice and competition, but negatives include confusion over options and needing multiple devices to access all games.

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Proliferation Institutions and Audiences: Video Games
Proliferation A rapid increase in the number of a certain type of product. In many types of media and also in business you get proliferation lots and lots of the same product. This is usually because of a certain product becoming popular. Or it could because of a breakthrough in technology which allows a lot of companies to enter the market.
One example The iPhone is a big hit – so companies learn that consumers want a touch screen phone that has lots of apps. So suddenly there’s are LOTS of smart phones with very similar looks and attributes. - PROLIFERATION
Positives for institutions in the Games Industry Lots of different consoles give chance for innovation (DS, Wii, etc) – make different type of games. The fact that you can play games on the phone and internet mean smaller companies can make different types of games and not compete with the console big boys.
Positives for institutions in the Games Industry Games developers/publishers can create content for numerous different machines and so not controlled by the console manufacturers. (like they were by Nintendo in the 80s).
Negative for institutions They have to spend more on marketing and advertising – as there’s so much other content out there. Pressure to sell means that it could result in less risk and less innovation (give the public what has sold before – just get loads of sequels).
Negative for institutions Have to create different types of games for the different machines (GTA4, GTA Chinatown Wars– also there’s over 9 different versions of FIFA 11, all have to be created). Or simply ignore a large part of the potential market – for instance don’t make a Wii version – and lose out on sales.
Positive for consumers More choice Competition keeps the price down Can play games where ever you want – phone, home, on the go, on Facebook.
Negatives for consumers Confusion – what console do I buy? Which motion controller do I get (Wii, Kinect, PS3 Motion)? This can lead to consumers losing interest. Have to buy several machines to get all the different games. Can lead to less variety of choice – e.g. every games is a GTA or Call of Duty clone.
TASK Games which are distributed to only social networking sites have also been a subject to proliferation...... List as many of these games as you can come up with what are the benefits/negatives for consumers and developers?

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Proliferation video games

  • 1. Proliferation Institutions and Audiences: Video Games
  • 2. Proliferation A rapid increase in the number of a certain type of product. In many types of media and also in business you get proliferation lots and lots of the same product. This is usually because of a certain product becoming popular. Or it could because of a breakthrough in technology which allows a lot of companies to enter the market.
  • 3. One example The iPhone is a big hit – so companies learn that consumers want a touch screen phone that has lots of apps. So suddenly there’s are LOTS of smart phones with very similar looks and attributes. - PROLIFERATION
  • 4. Positives for institutions in the Games Industry Lots of different consoles give chance for innovation (DS, Wii, etc) – make different type of games. The fact that you can play games on the phone and internet mean smaller companies can make different types of games and not compete with the console big boys.
  • 5. Positives for institutions in the Games Industry Games developers/publishers can create content for numerous different machines and so not controlled by the console manufacturers. (like they were by Nintendo in the 80s).
  • 6. Negative for institutions They have to spend more on marketing and advertising – as there’s so much other content out there. Pressure to sell means that it could result in less risk and less innovation (give the public what has sold before – just get loads of sequels).
  • 7. Negative for institutions Have to create different types of games for the different machines (GTA4, GTA Chinatown Wars– also there’s over 9 different versions of FIFA 11, all have to be created). Or simply ignore a large part of the potential market – for instance don’t make a Wii version – and lose out on sales.
  • 8. Positive for consumers More choice Competition keeps the price down Can play games where ever you want – phone, home, on the go, on Facebook.
  • 9. Negatives for consumers Confusion – what console do I buy? Which motion controller do I get (Wii, Kinect, PS3 Motion)? This can lead to consumers losing interest. Have to buy several machines to get all the different games. Can lead to less variety of choice – e.g. every games is a GTA or Call of Duty clone.
  • 10. TASK Games which are distributed to only social networking sites have also been a subject to proliferation...... List as many of these games as you can come up with what are the benefits/negatives for consumers and developers?