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Promotion & sales of kara wipes

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Arshini kumar Sapam

Kara wipes is a premium wet wipes brand owned by Future Group, India. The internship report summarizes the intern's work experience with Kara wipes, including learning about customer perceptions, brand awareness, and retailer issues. It finds that while Kara wipes offers hygienic products, it faces limitations like lack of awareness, higher prices that deter middle-income customers, and limited distribution. Suggestions include more advertising, sampling, feedback from retailers, and social media promotion to increase awareness and sales of the premium brand.

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KARA WIPES DONE BY : ARSHINI KUMAR SAPAM ROLL NO.155
TABLE OF CONTENTS • Introduction • About the Company • Objectives of the internship • Major learning • Limitation • SWOT Analysis • Suggestion • Contribution
INTRODUCTION • Kara wipes is a brand owned by Future Group, India • Kara is a premium wet wipes brand. • Worked in 3 steps : absorbed, nourished and deodorant. • Made from 100% natural fiber, alcohol free and biodegradable. • Offered unique range of beauty products.
1. REFRESHING WIPES
2. MAKE-UP REMOVAL WIPES
3.MOISTURIZING WIPES
4. DEEP-PORES CLEANING WIPES
5. TONING WIPES
6. SUNSCREEN WIPES
NAIL POLISH REMOVER WIPES
HAND SANITIZER WIPES
BABY WIPES
PRIM WIPES
FUTURE GROUPS, INDIA • Founded at 1987, by Kishore Biyani at Mumbai. • Indian private conglomerate group. • Groups connect a diverse community of Indian buyers, sellers and businesses. • Managed through its various operating companies based on the target sectors. • Some of its Group Companies include Future Retail Ltd., Future Lifestyle Fashion Ltd, Future Consumer Limited, Future Enterprises Limited, Future Capital Holdings, Future Generali Life Insurance, Future Generali General Insurance, Future Ventures, Future Supply Chains. Future Brands, Future Learning etc.
Promotion & sales of kara wipes
OBJECTIVES • To understand customers perception • Behavior toward brand • Brand awareness • To understand retailers problems and their expectation • To know how to increase the brand value
MAJOR LEARNING • Practical knowledge of segmentation, targeting and positioning • Customers perception toward FMCG product. • Distribution channel management of Kara wipes. • Teamwork.
FINDINGS • Higher price. • Gained popularity by publicity through words of mouth. • Nail polish remover wipes have lot of potential of growth. • High competitions. • Retailers not aware about the products. • Female buys more as compared to male.
LIMITATION • Lack of awareness in market. • Higher price • Middle class people hesitate to purchase. • No sale person available. • Views only as refreshing wipes. • Different variants of products not available in store. • Distribution channel.
SWOT ANALYSIS STRENGTH • Premium brand products. • Made up to 100% natural fibers. • Biodegradable • Hygienic, alcohol free Weakness • Higher price • Middle class people hesitate to buy • No promotional activities. Opportunity • Climate necessitate these type of products • More fashion oriented customers. • Increased in number of working ladies. • Concept getting more popular • Huge untapped market Threats • Competitors • Used of baby wipes as facial wipes.
SUGGESTION • focus on advertising campaigns and samplings the products • company can have tied up with hotel or high- end restaurants especially for hand sanitizer wipes • The company should have regular contact with retailers and take feedback accordingly. • The company should also focus on social media campaigns, internet etc.to promote their brand.
CONCLUSIONS • Kara wipes has high industry attractiveness. • Increased awareness of hygienic need and higher standard of living, hence positive response toward these products. • Introductory level. • Need to invest more on promotional activities to increase awareness.
Promotion & sales of kara wipes

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Promotion & sales of kara wipes

  • 1. KARA WIPES DONE BY : ARSHINI KUMAR SAPAM ROLL NO.155
  • 2. TABLE OF CONTENTS • Introduction • About the Company • Objectives of the internship • Major learning • Limitation • SWOT Analysis • Suggestion • Contribution
  • 3. INTRODUCTION • Kara wipes is a brand owned by Future Group, India • Kara is a premium wet wipes brand. • Worked in 3 steps : absorbed, nourished and deodorant. • Made from 100% natural fiber, alcohol free and biodegradable. • Offered unique range of beauty products.
  • 14. FUTURE GROUPS, INDIA • Founded at 1987, by Kishore Biyani at Mumbai. • Indian private conglomerate group. • Groups connect a diverse community of Indian buyers, sellers and businesses. • Managed through its various operating companies based on the target sectors. • Some of its Group Companies include Future Retail Ltd., Future Lifestyle Fashion Ltd, Future Consumer Limited, Future Enterprises Limited, Future Capital Holdings, Future Generali Life Insurance, Future Generali General Insurance, Future Ventures, Future Supply Chains. Future Brands, Future Learning etc.
  • 16. OBJECTIVES • To understand customers perception • Behavior toward brand • Brand awareness • To understand retailers problems and their expectation • To know how to increase the brand value
  • 17. MAJOR LEARNING • Practical knowledge of segmentation, targeting and positioning • Customers perception toward FMCG product. • Distribution channel management of Kara wipes. • Teamwork.
  • 18. FINDINGS • Higher price. • Gained popularity by publicity through words of mouth. • Nail polish remover wipes have lot of potential of growth. • High competitions. • Retailers not aware about the products. • Female buys more as compared to male.
  • 19. LIMITATION • Lack of awareness in market. • Higher price • Middle class people hesitate to purchase. • No sale person available. • Views only as refreshing wipes. • Different variants of products not available in store. • Distribution channel.
  • 20. SWOT ANALYSIS STRENGTH • Premium brand products. • Made up to 100% natural fibers. • Biodegradable • Hygienic, alcohol free Weakness • Higher price • Middle class people hesitate to buy • No promotional activities. Opportunity • Climate necessitate these type of products • More fashion oriented customers. • Increased in number of working ladies. • Concept getting more popular • Huge untapped market Threats • Competitors • Used of baby wipes as facial wipes.
  • 21. SUGGESTION • focus on advertising campaigns and samplings the products • company can have tied up with hotel or high- end restaurants especially for hand sanitizer wipes • The company should have regular contact with retailers and take feedback accordingly. • The company should also focus on social media campaigns, internet etc.to promote their brand.
  • 22. CONCLUSIONS • Kara wipes has high industry attractiveness. • Increased awareness of hygienic need and higher standard of living, hence positive response toward these products. • Introductory level. • Need to invest more on promotional activities to increase awareness.