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Proposal writing

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Vladimir kim

The document provides guidance on how to write an effective proposal. It explains that a proposal aims to convince the reader to approve new ideas or plans. It should outline the objectives, details, and steps or course of action, and persuade the reader that the plans are worth undertaking. The document recommends using a formal tone, clear language, transition words, and future tense to convey positivity about results. It also provides tips on proposal format, including addressing the recipient, introducing and summarizing the plan, elaborating ideas in paragraphs, and concluding with a summary to make one final appeal to the reader.

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What is a proposal? A proposal is a formal report to convince the reader to approve new ideas / plans.
Purpose • To give suggestions to meet objectives • To provide specific details • To outline steps to be taken or a course of action • To convince the reader that the plans are worth carrying out
Language  Be polite  Be clear and specific  Be formal  Be persuasive  Use transition words to show development of plan  Use the present tense and future aspect  Use ‘will’ to show positivity about results and benefits  Use sentence starters like ‘I feel’, ‘I hope’, ‘I think’ in giving suggestions
Format(Date) To: (Recipient)  “Proposal for…”  A proposal usually has an intended recipient to accord respect & politeness, though it can be optional at times. (The Introductory Paragraph)  A SUMMARY of your plan and ideas (state your purpose!) Remember the 5‘Wh’ & 1‘Hw’ questions (The Body - Paragraphs)  Elaborate ideas sufficiently and relevantly with PEEL structure  start with the most important to the least important  Develop each new bullet in a new paragraph proposal
Format (The Concluding Paragraph)  SUM UP and make one last bid to convince your reader! Thank you. Proposed by _(Signature)_ (full name) (other relevant information e.g. position)
Format (Date) To: (Recipient) Re: Underlined title – “Proposal for…” (The Introductory Paragraph) (The Body - paragraphs) (The Concluding Paragraph) Thank you. Proposed by _(Signature)_ (full name) (other relevant information e.g. position) proposal
Remembering FLAP  Format – as above  Audience: - The intended audience (either an individual or group, e.g. members of a board) - Remember the wider audience if the proposal may be printed in a magazine, etc.  Purpose: - To convince the reader, not to tell or dictate!  Language features: - Predominantly present & future aspect of tense - Use of modals to reflect courtesy & politeness (may, might, could, should) - Avoid wrong modals and direct auxiliary verbs like ‘must’, ‘I am selecting’, ‘this is what we will be doing’. - Remember your tone! You are recommending, not dictating
Remembering FLAP  Language features: - Write in a factual manner, using appropriate register. Avoid using unnecessary adjectives and adverbs that will make your proposal sound ‘cheesy’, e.g. ‘I am sure that if you, Sir, agree with my most humble proposal, the whole school will be blessed and we will excel forever more! Viva la Nan Hua’

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Proposal writing

  • 1. What is a proposal? A proposal is a formal report to convince the reader to approve new ideas / plans.
  • 2. Purpose • To give suggestions to meet objectives • To provide specific details • To outline steps to be taken or a course of action • To convince the reader that the plans are worth carrying out
  • 3. Language  Be polite  Be clear and specific  Be formal  Be persuasive  Use transition words to show development of plan  Use the present tense and future aspect  Use ‘will’ to show positivity about results and benefits  Use sentence starters like ‘I feel’, ‘I hope’, ‘I think’ in giving suggestions
  • 4. Format(Date) To: (Recipient)  “Proposal for…”  A proposal usually has an intended recipient to accord respect & politeness, though it can be optional at times. (The Introductory Paragraph)  A SUMMARY of your plan and ideas (state your purpose!) Remember the 5‘Wh’ & 1‘Hw’ questions (The Body - Paragraphs)  Elaborate ideas sufficiently and relevantly with PEEL structure  start with the most important to the least important  Develop each new bullet in a new paragraph proposal
  • 5. Format (The Concluding Paragraph)  SUM UP and make one last bid to convince your reader! Thank you. Proposed by _(Signature)_ (full name) (other relevant information e.g. position)
  • 6. Format (Date) To: (Recipient) Re: Underlined title – “Proposal for…” (The Introductory Paragraph) (The Body - paragraphs) (The Concluding Paragraph) Thank you. Proposed by _(Signature)_ (full name) (other relevant information e.g. position) proposal
  • 7. Remembering FLAP  Format – as above  Audience: - The intended audience (either an individual or group, e.g. members of a board) - Remember the wider audience if the proposal may be printed in a magazine, etc.  Purpose: - To convince the reader, not to tell or dictate!  Language features: - Predominantly present & future aspect of tense - Use of modals to reflect courtesy & politeness (may, might, could, should) - Avoid wrong modals and direct auxiliary verbs like ‘must’, ‘I am selecting’, ‘this is what we will be doing’. - Remember your tone! You are recommending, not dictating
  • 8. Remembering FLAP  Language features: - Write in a factual manner, using appropriate register. Avoid using unnecessary adjectives and adverbs that will make your proposal sound ‘cheesy’, e.g. ‘I am sure that if you, Sir, agree with my most humble proposal, the whole school will be blessed and we will excel forever more! Viva la Nan Hua’