This document discusses the importance of integrating different types of content, including social media posts, images, videos and other digital assets, into a cohesive marketing plan. It emphasizes the need for brands to be consistent in their messaging across all channels and to leverage trends on social media to improve search engine optimization efforts and find new opportunities. The document also stresses analyzing analytics to understand what content is performing best and learning from that to streamline messaging and focus digital strategies comprehensively rather than just tactically.
17. FOCUS ON DIGITAL
AS A
COMPREHENSIVE
STRATEGY
VS
JUST
TACTICAL
CONSIDERATIONS
@Matt_Siltala
18. SOCIAL MEDIA CAN HELP YOU DO
BETTER WITH OUTREACH
Research Find
Influencers
Data Survey
@Matt_Siltala
19. SOCIAL
CAMPAIGNS
CAN HELP YOU
WITH LINK
BUILDING
LEVERAGE
THE TOOLS
YOU HAVE
AVAILABLE
You spendall kindsof money
on visual contentso don’tjust
“postand pray”
@Matt_Siltala
20. WANT TO GET A NEW
PAGE INDEXED QUICKER?
TweettheURLout from
an“established”
account.Inotherwords:
USE SOCIAL
CHANNELS TO
AMPLIFY SEO
EFFORTS
@Matt_Siltala
21. ARE YOU PAYING
ATTENTION TO YOUR
ANALYTICS?
SocialandSearch?
Whatisdoingwell?
Whatcanyoulearn?
NewOpportunities?
@Matt_Siltala