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Keeping Pace
Public Policy Advocacy & YOU!
National Coalition for Literacy
NCL’s Advocacy Clearinghouse and Toolkit
           www.ncladvocacy.org
What You CAN Legally Do
 http://www.ncladvocacy.org/tklegally.html
What Is Advocacy?
     Advocacy includes
     identifying, embracing, and
     promoting a cause.
     It is any attempt to shape
     public opinion, and promote
     the interests of your
     community.

     —The Lobbying and Advocacy
         Handbook for Nonprofit
                   Organizations
What Is Lobbying?
     A specific, legally defined
     activity that involves stating
     your position on specific
     legislation to legislators
     and/or asking them to
     support your position.

       —Center for Lobbying in the
             Public Interest (CLPI)
Advocating Versus Lobbying




      Lobbying is always advocacy.
     Advocacy isn’t always lobbying.
                         —Gear Up for Capitol Hill, ProLiteracy
Educate Policymakers




            —Gear Up for Capitol Hill, ProLiteracy
Support or No Support




No man's life, liberty, or property are safe while
        the legislature is in session.

—Judge Gideon J. Tucker, 1866
Numbers Count!




         Threshold Numbers

Helps legislators understand which issues
        resonate with constituents
What You CAN Do as an American




You have the right to express your views with
your legislators.
Legislators expect you to express them.
What You CAN Do as an Adult Educator




You have unique, valuable information.
Legislators need your expertise to make
well-informed decisions.
Using Your Time Wisely
http://www.national-coalition-literacy.org/advocacy/tktime.html
Advocacy Leadership
http://www.national-coalition-literacy.org/advocacy/tkleadership.html
Contacting Legislators
     http://www.national-coalition-literacy.org/advocacy/tkcontact.html
 Resources:

 • Who are key legislators
 • How to find your legislator
 • Tips for writing, calling, meeting




Congressman Jared Polis, Created
National Adult Education & Family
          Literacy Week
What to Say and How
     http://www.national-coalition-literacy.org/advocacy/tksay.html


Resources:

• Creating Effective
  Hooks
• Examples
• Always make the Ask
  and cinch a
  commitment!


        You don’t get what you don’t ask for.
Who You Involve
http://www.national-coalition-literacy.org/advocacy/tkinvolve.html
       Building Allies for Adult Education
Creating Responsive Networks
http://www.national-coalition-literacy.org/advocacy/tknetworks.html




          Example: National Adult Education
           & Family Literacy Week Activities
Advocacy Strategies
http://www.national-coalition-literacy.org/advocacy/tkstrategies.html




        TX Example: Literacy Day at the Capitol
Facts, Research, Reports
http://www.national-coalition-literacy.org/advocacy/factfinder.html




 Find cut-and-paste facts on adult education and
    family literacy and links to the full reports
Legislative Action Center
http://www.capwiz.com/ncl/home/
Sign Up for Mobile Alerts
http://www.national-coalition-literacy.org/advocacy/signup.html
NCL's Use of Social Media: Mobilizing Advocates
Example: NCL, Acting on Facebook Alerts
    http://www.facebook.com/NationalCoalitionforLiteracy
Acting on Facebook Alerts
Step #1: Compose
    Message


Select Legislators



Specify Subject

   “The Ask”



 Insert Talking
    Points
Using the Online Alert, Cont.
Closing




Enter
Contact
Information




Click Send
Message
Twitter.com
http://twitter.com/#!/ncladvocacy
Anatomy of a ReTweet

            Indicates a   Original source
User Name   Retweet       of information




                                     Link to more
                                     information or Hashtag
 Avatar                              photo or video
 / Logo
Engaging With Legislators / Grasstops
Sample Cut-and-Paste Tweets
http://www.national-coalition-literacy.org/advocacy/aefl_tweet.html
NCLAdvocacy Blog
               http://blog.ncladvocacy.org
1. Click on the title of the blog post where you wish to post a comment
or question.
How to Post to a Blog
2. Enter your comment or question in the Message field below, and click
“Comment” in the bottom left corner to submit your “post”.
Your Comment Awaits “Moderation”
3. Your comment will not appear right away. Instead, you will see a
message like this one: “Your comment is waiting moderation.”




4. The blog moderator will review your message in light of the blog
guidelines, and also ensure it is not spam. Once the blog moderator
reviews and releases your comment, it will appear beneath the Message
box.
Getting Started
2 minutes: Get Involved.
   Sign up for CAEPA + NCL updates.
   Bookmark the NCL Advocacy Toolkit
   Act on alerts.
   Like us on Facebook.
   Follow us on Twitter.
5 minutes: Get Others Involved.
   Share adult education facts and alerts.
   Get sample Facebook, blog, and Twitter posts you
   can use to update your status.
Getting Started, Cont.
10 minutes: Educate Yourself & Others.
   Learn / share more about why adult education is
   important.
   Get / share the facts on adult education.
   Learn / share about legislative priorities for adult
   education and family literacy at the state/federal
   levels.
   Learn / teach the differences between educating,
   advocating, and lobbying.
Getting Started, Cont.
Ongoing: Make a Difference
  Browse the NCL Advocacy Toolkit to familiarize
  yourself with the resources available to you.
  Write a blog article (guest blog or on your own
  blog) about the importance of adult education and
  family literacy in your community.
  Create your own local network of 5-10 individuals
  interested in advocating for adult education and
  keep them informed on adult education issues by
  forwarding NCL updates and alerts.
  Invite your legislator to visit your local adult
  education program.
Questions or Comments?

                Contact
             Jackie Taylor
         jackie@jataylor.net
             Marsha Tait
         mltait58@gmail.com


             Thank You.

More Related Content

Public Policy Advocacy & YOU!

Editor's Notes

  1. Hi! [Introduce selves]Today we’re going to share a one stop national collection of advocacy resources and what can be done in minimal amounts of time.The NCL Advocacy Clearinghouse and Toolkit is made possible with generous support from the Dollar General Literacy Foundation.
  2. NCL and its members lead advocacy efforts and identify all key decision points in the authorization, budget and appropriations processes. They are mindful of your time and only mobilize the grassroots when they need help. In this section of the toolkit you’ll find resources on the legislative process and key points for advocacy. The Bottom Line is to advocate early in the legislative process. This impacts decisions when they are just beginning to take shape. The further along a bill progresses in the legislative process the more difficult it is to influence it. See the handout in your folder on Using Your Time Wisely. You can use this to plan when you are most likely to be asked to take grassroots action, what action is needed, and where you can find the resources to support you for these actions.
  3. Advocacy Leadership contains information on how the Coalition makes policy decisions via consensus in order to send the same, consistent message to Congress. In it you’ll also find resources for strategically planning your own advocacy agenda and for evaluating outcomes of your advocacy efforts.
  4. Contacting Legislators contains resources for communicating with legislators and their staffs, including tips for writing, calling, and meeting with legislators. Find out which legislators are also key to adult education and family literacy. Some legislators are more important to us than others because they sit on key committees that make decisions that impact adult education and family literacy. However, every legislator is important and can become a champion for our cause, like Congressman Jared Polis of Colorado. For three consecutive years he created legislation to dedicate National Adult Education and Family Literacy Week!
  5. Contains tips and resources for creating responsive networks, including links to advocacy role descriptions for state, district, and local contacts; comparison charts of other state advocacy networks and resources from states.
  6. Engage with policymakers and partner organizations where existing relationships exist, or where there is potential for relationship building.Go to “What to say and how” for sample hooks: http://www.ncladvocacy.org/tksay.html