Public user profile and subscriptions on Avito
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The document discusses introducing public user profiles and subscriptions on the Avito marketplace. Public user profiles would provide buyers with more information about private sellers and companies without shops on Avito, increasing buyer confidence. Subscriptions would offer professional sellers packages for a fixed number of listings and additional listings, making Avito more attractive to sellers and predictable in costs. The profiles and subscriptions aim to decrease fraud, increase sales, and boost average revenue per account on Avito. Design mockups show what the public profiles may look like across different platforms.
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Public user profile and subscriptions on Avito
- 1. Public User Profile + Subscriptions Avito presentation 10.2016
- 2. 2Strictly Confidential 2Strictly Confidential 2 Problems to solve: • Not enough information for buyer about private seller or company without active shop on Avito • No public user profile page on Avito. All competitors have this functionality, including Youla, which is placing seller profile as one of the key features Goals to achieve: • Increase the confidence of buyers to “good” sellers • Decrease Faced fraud and Fraud victim level on Avito • New Public User Profile functionality on Avito Public User Profile Overview
- 3. 3Strictly Confidential 3Strictly Confidential 3 Goals to achieve: • Create Self-Service product for professional sellers with fixed amount of listings and additional listings fees packages • Increase the attractiveness of Avito as a sales channel • Increase the predictability of costs for customers • ARPA (average revenue per account) growth Subscriptions General Overview
- 4. 4Strictly Confidential 4Strictly Confidential 4 User Private Seller User Profile Company Auto (Auto Dealer) Auto Subs Pilot Shop RE (Agency) RE Subs Pilot Shop Job (Company) Shop Services (Company) Shop General (Company) Bronze Sub. User Profile Silver Sub. Gold Sub. Public User Profile vs. Shop Shop Shop User Profile No Sub.
- 5. 5Strictly Confidential 5Strictly Confidential 5 Public User Profile. Content by User Type Private Seller • User Avatar • Name • Location • Registration date • Online/offline status • Account confirmation tools • Total amount of active listings • 10 new active listings • Closed listings Company • Company Logo • Company Name • Location • Registration date • Online/offline status • Account confirmation tools • Total amount of active listings • 10 new active listings • Closed listings
- 6. 6Strictly Confidential 6Strictly Confidential 6 Public User Profile. Design for Android
- 7. 7Strictly Confidential 7Strictly Confidential 7 Public User Profile. Design for iOS
- 8. 8Strictly Confidential 8Strictly Confidential 8 Public User Profile. Design for m.avito.ru
- 9. 9Strictly Confidential 9Strictly Confidential 9 Public User Profile. Design for www.avito.ru