Publisher as Strategic Partner for Societies October 2019
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The document discusses how societies and publishers can form strategic partnerships for publishing journals. It notes that typical publishing contracts last 5 years and involve planning, RFPs, and transitions between contracts. When selecting a publishing partner, societies should consider the partner's platform capabilities and presence, author services, marketing support, business models, open research infrastructure, and ability to support the society's goals for growth and revenue diversification. The document provides examples of partnership milestones like data and archive transfers and outlines information publishers need from societies like revenue projections and strategic goals.
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Publisher as Strategic Partner for Societies October 2019
1. Publisher as Strategic Partner| ALPSP October 2019
Publisher as Strategic Partner
How societies and publishers can collaborate for the long term
Erin Osborne-Martin
Senior Society Partnership Manager
3. Publisher as Strategic Partner| ALPSP October 2019 3
Typical 5-year contract lifecycle
Contract
starts
Year 2 Year 3 Year 4 Year 5
New
contract
Planning
Planning RFP Transition
4. Publisher as Strategic Partner| ALPSP October 2019 4
What to look for in a
publishing partner
5. Publisher as Strategic Partner| ALPSP October 2019 5
Platform presence
& capabilities
• Discoverability
• Journal & society branding
• Marketing opportunities
What to look for in a publishing partner
6. Publisher as Strategic Partner| ALPSP October 2019 6
Services your authors
want
• Submissions system & support
• Open Access administration
• Foreign language editing services
What to look for in a publishing partner
7. Publisher as Strategic Partner| ALPSP October 2019 7
Marketing that drives
shared goals
What to look for in a publishing partner
• Cross-posting on social medial
• Co-marketing at events
• Marketing to drive submissions
8. Publisher as Strategic Partner| ALPSP October 2019 8
Sustainable, flexible
business models
What to look for in a publishing partner
• Strong international sales teams
• Open Access expertise
• Transitional deals
• Plan S
9. Publisher as Strategic Partner| ALPSP October 2019 9
Open Research
infrastructure & capabilities
What to look for in a publishing partner
• Infrastructure to support the initiatives
your authors want
• Preprints
• Data sharing and data policies
• Registered reports
• Transparent peer review
10. Publisher as Strategic Partner| ALPSP October 2019 10
A holistic strategy for the future
What to look for in a publishing partner
• Opportunities for growth
• Revenue diversification
11. Publisher as Strategic Partner| ALPSP October 2019 11
What to look for in a publishing partner
What goals do you have for
your journal(s)?
What information do you
need to inform those goals?
How frequently/when do
you need it?
Data-driven reporting
12. Publisher as Strategic Partner| ALPSP October 2019 12
A smooth transition
Transition
Timeline
May 2019
Subscription data
and archives
transferred and
metadata created
September 2019
Publisher produces
sample articles,
confirms style
guide
December 2019
Homepage live,
including archive
content
November 2019
Publisher begins
accepting new
content for
production
August 2019
Strategy and
transition
meeting (full
day)
January 2020
First new content
publishes
October 2019
Agree 2020
marketing plan
What to look for in a publishing partner
13. Publisher as Strategic Partner| ALPSP October 2019 13
What publishers need
from you
• Journal revenue (3-5 years)
• Submissions & article output (3-5 years)
• Downloads (3-5 years)
• A clear summary of your strategic goals for
the journal(s)
14. Publisher as Strategic Partner| ALPSP October 2019 14
Thank you.
Erin Osborne-Martin
eosbornema@wiley.com
Editor's Notes
It can be tempting to see a contract with a publisher as a straightforward vendor relationship, where the publisher simply handles the production of the journal and nothing more.
However, the choice of publisher can have a material impact on the value of the journal – and therefore, on how attractive the journal is at the end of the next contract cycle, when it’s time to go out ot tender again.
Discoverability is key to the visibility of your journal.
SEO
Taxonomies
Journal & society branding
Journal page should reflect the journal & society
Marketing opportunities
- Banner ads
Discoverability is key to the visibility of your journal.
SEO
Taxonomies
Marketing works best when it’s organic and genuine
- cross
Discoverability is key to the visibility of your journal.
SEO
Taxonomies
Discoverability is key to the visibility of your journal.
SEO
Taxonomies
Discoverability is key to the visibility of your journal.
SEO
Taxonomies
Discoverability is key to the visibility of your journal.
SEO
Taxonomies