Publishing articles in industry publications is an effective way to reach clients and prospects, as these trade media are widely read by senior members of the industries they cover. Articles must be informative, written from a position of expertise, and focus on trends or news that affect the publication's readership. Having content in these trusted publications can increase its credibility and your visibility to those searching within the industry.
13. Articles must be informative, not a sales
pitch, by an author with expertise and
credibility, and written with the publication’s
readership in mind.
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14. Focus your article on a
news development or
trend that affects people
in your market.
15. Describe the news, say why it matters,
give your informed opinion on the future,
and make your recommendations to avoid
a problem or gain a benefit.
16. thought leadership resourcesT h o u g h t l e a d e r s h i p r e s o u r c e s . c o m
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