The document discusses two potential magazine distributors for the author's new music magazine. Harris Publications distributes similar magazines and has expertise in the genre, which could help the magazine succeed by reaching a larger audience. Time Inc. publishes NME, a music magazine with a similar target audience, and may want to invest in the author's magazine to expand their portfolio and audience in the music magazine industry.
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Q3
2. HARRIS PUBLICATIONS
After researching into different magazines that are a lot like
my own I have found harris publications who distribute XXL
and also King magazine which are both similar to my own
magazine genre. If they were to distribute my magazine it
would benefit me also by having a larger audience as they
are based in New York and I in the UK so I will have a larger
audience to possibly attract to my magazine. They also have
a vast knowledge in the magazine industry as they already
publish over 75 titles and around 6 of them are the same
genre and target audience that I am aiming for. So their
knowledge and understanding paired with my product could
work hand in hand with each other possibly bringing great
success to my magazine.
3. Time Inc.
Time Inc. is the company that publishes NME which is a
music magazine which is a lot like my own magazine and we
share the same target audience just the genre is slightly
different. I feel as if time Inc. would be a good suitor for me
and someone who would be willing to help me with my
product because they have no magazine which is identical to
mine and aims for exactly the same people so they might
want to invest into my magazine to get a slice of that
audience, also because NME is their only major music
magazine they might want another one and if they agree with
me that mine has the potential they will want to invest and
have a bigger stake in the music magazine industry.