This document discusses content creation services offered by Wisitech, including writing web content, blog posts, articles, and social media posts. It outlines their strategy for developing compelling and persuasive content that introduces brands, builds awareness and credibility, and encourages actions like purchases. The document describes their process for researching, writing, and optimizing content for SEO factors like keywords. It provides examples of content formats and styles that engage audiences and induce responses.
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Quality Content That Compels Readers To Read Further.........
1. Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles
2. Rich experience in web and SEO
content since 1999
Offering clients high quality web,
online ads and SEO copywriting
services
Strategy planning, creating new
content, improving existing content
3. Entertainment – Deliver information interestingly
Awareness – Create value, raise knowledge
Response – Compel, persuade
Engagement – Convince the customer to act
Purchase – Help the customer make a buying decision
Loyalty – Make the customer come back for more
4. Project
happenings
Highlight USP, benefits in animated banner
Announce new
rates, schemes
Show benefits of using
product
Highlight key features
Invite constructive
action
Induce customer queries
5. At Wisitech we develop compelling content
that:
Introduces and enhances the identity
of the business/ website/ organisation
Persuades, compels readers to take an
action
Builds brand awareness, equity
& credibility
Propels website towards better search
engine rankings.
6. Content Type Content Presentation
Text
Graphics
Video and Animation
Audio
Web
Marketing
Web Pages
Articles
Blog Posts
Press Releases
Social Networking
Ad Copywriting
Case Studies
Corporate Presentations
E-learning
7. We develop customised content aimed at establishing a clear line
of communication between the reader and the web site.
It provides unique and useful information
It catches reader attention within seconds
It blends the website’s purpose with
customer’s requirements
8. ► Crisp and racy presentation
► A wealth of well-researched
information
► Highlights benefits and features of
the products/ services
► Clean, accurate and free of
grammatical errors
► Includes a persuasive “call to action”
Click
Me
9. We develop search engine optimized content,
loaded with SEO friendly elements
Appropriate, relevant keywords
Keyword-rich meta tags for each page
Strategic keyword placement
Accurate grammar
Rich in useful information
Deep linking with other pages
Conversational, easy style
Compatible with Web 2.0 standards
11. Edit content, fine tune script
Edit content, cross-check facts
Add meta tags in pages, check keyword density
Content creation for
SEO-friendly web
pages
Publish, promote, track performance
Understand Creative Brief & Client Requirements
Competitive Analysis & Keyword Research
Research Information, collect data
Create content plan, decide topics
Write content, insert keywords
12. Impact headlines, catchy, crisp
copy
Tone which encourages readers to
participate, collaborate and explore
further
Style that positions products/
services/ brands engagingly with
customers
13. Latent Semantic Indexing, or LSI, is a way for search engines to
view and rank web pages in a more natural, or human, manner.
The LSI algorithms analyze pages not only for keywords, but also
for synonyms and other related words which might be expected to
be present.
We develop themed articles on a broad scale rather than
centering around one keyword.
With regards to your keywords, we include synonyms, related
words, plurals, and various tenses whenever possible throughout
the articles.
15. Our content whips up strong
emotions as viral marketing is
100% about emotions
Give readers something different,
something unexpected which
evokes strong positive responses
Create compelling copy to induce
people to forward the mail to their
contacts
No in-your-face marketing – we
make it subtle but persuasive
16. Content That Delivers Results…
76/2 East of Kailash,
New Delhi - 110065 India
US: 877.807.0347, 707.633.4004
India: +91.11.6566.9361, 4132.6507
Fax: 011.4651.6521
www.wisitech.com
info@wisitech.com