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Quantitative research updated

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Chloe_ann07

This document discusses primary and secondary research methods. It then outlines the types of research that will be undertaken, including demographic research, viewing habits research, and assessing knowledge and understanding of genres. The document presents survey questions that were asked to gather information. It provides examples of online and paper-based research that was conducted. Charts are included that analyze the data collected on topics like gender, age, film viewing and consumption habits, and familiarity with the term "social realism". The analysis found that older generations tended to have more knowledge of social realism while younger generations did not.

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By Chloe-Ann Dorward
Primary and Secondary Research • Primary research is a form of original research that is undertaken to be able to have the knowledge of certain information through using techniques such as interviews, questionnaires and focus groups. • Secondary research is a form of research that is undertaken using existing sources that other people have gathered.
Types of research The type of research that I shall be undertaking shall consist of the following; • Demographic • Viewing habitats • Knowledge and understanding of the genre
Questions Asked... 1. 2. What gender are you? M ( ) F ( ) What age category do you fall under? 10-20 ( ) 21-30 ( ) 31-40 ( ) 41-50 ( ) Older ( ) 3. Do you enjoy watching films? Yes ( ) No ( ) Sometimes ( ) 4. What is your favourite genre of film? SciFi ( ) Horror ( ) Romantic ( ) Comedy ( ) Social Realism ( ) Other ( ) 5. How regularly do you watch films? Once a week ( ) More than once a week ( ) Once a month ( ) More than once a month ( ) More ( ) 6. How often do you buy DVD's? Once a week ( ) More than once a week ( ) Once a month ( ) More than once a month ( ) More ( ) 7. How often do you go to the cinema? Once a week ( ) More than once a week ( ) Once a month ( ) More than once a month ( ) More ( ) 8. How do you consume the films you watch mostly? DVD ( ) Cinema ( ) Online downloads ( ) Illegally ( ) Other ( ) 9. Have you heard of the term 'Social Realism' before? Yes ( ) No ( ) 10. Do you know what the term 'Social Realism' means? Yes ( ) No ( ) 11. Have you ever watched a social realism film? Yes ( ) No ( )
Online Example I carried out my online research by emailing family and friends as that would give be a variety of answers from different ages and genders.
Paper based example I carried out paper based research by printing off my questionnaire and handing it out to others. I gave my questionnaire to both sexes so I would get a variety of results.
Online feedback This example is of someone from the age range of 1020, therefore, differentiat ing to the results that I gained from the example of the paper based questionnaire.
Paper based feedback This example of my paper based feedback was gained from someone of the age range ‘older’, meaning that they where older then 50, which would immediately make me think that they knew what the term social realism meant, however, that was not the case.
How my research helps me answer questions... • My research helps me to answer the two evaluation questions as it gives me a wider variety of feedback to provide me with the knowledge to help me have a better understanding of what my target demographic are most interested in.
What gender are you? Genders Male Female
What age category do you fall under? Age (10-20) (21-30) (31-40) (41-50) Older
Do you enjoy watching films? Enjoy watching films yes no sometimes
What is your favourite genre of film? Genre of film SciFi Horror Romantic Comedy Socail Realism Other
How regularly do you watch films? Watching films once a week more than once a week once a month more than once a month more
How often do you buy DVD’s? Buying DVD's once a week more than once a week once a month more than once a month more
How often do you go to the cinema? Cinema once a week more than once a week once a month more than once a month more
How do you consume the films you watch mostly? Comsuming films DVD cinema online downloads illegally other
Have you heard of the term ‘Social Realism’ before? heard 'social realism' yes no
Do you know what the term ‘social realism’ means? Social realism' means yes no
Have you ever watched a social realism film? Social realsim film yes no (as don't know the meaning)
Analysis of data... • From my results I can see that the older generation have the tendency to have more knowledge on the subject of social realism, where as the younger generation do not. • I can also see that I shall have to reconsider some possible ideas for my final piece to suitor my target demographic.

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Quantitative research updated

  • 2. Primary and Secondary Research • Primary research is a form of original research that is undertaken to be able to have the knowledge of certain information through using techniques such as interviews, questionnaires and focus groups. • Secondary research is a form of research that is undertaken using existing sources that other people have gathered.
  • 3. Types of research The type of research that I shall be undertaking shall consist of the following; • Demographic • Viewing habitats • Knowledge and understanding of the genre
  • 4. Questions Asked... 1. 2. What gender are you? M ( ) F ( ) What age category do you fall under? 10-20 ( ) 21-30 ( ) 31-40 ( ) 41-50 ( ) Older ( ) 3. Do you enjoy watching films? Yes ( ) No ( ) Sometimes ( ) 4. What is your favourite genre of film? SciFi ( ) Horror ( ) Romantic ( ) Comedy ( ) Social Realism ( ) Other ( ) 5. How regularly do you watch films? Once a week ( ) More than once a week ( ) Once a month ( ) More than once a month ( ) More ( ) 6. How often do you buy DVD's? Once a week ( ) More than once a week ( ) Once a month ( ) More than once a month ( ) More ( ) 7. How often do you go to the cinema? Once a week ( ) More than once a week ( ) Once a month ( ) More than once a month ( ) More ( ) 8. How do you consume the films you watch mostly? DVD ( ) Cinema ( ) Online downloads ( ) Illegally ( ) Other ( ) 9. Have you heard of the term 'Social Realism' before? Yes ( ) No ( ) 10. Do you know what the term 'Social Realism' means? Yes ( ) No ( ) 11. Have you ever watched a social realism film? Yes ( ) No ( )
  • 5. Online Example I carried out my online research by emailing family and friends as that would give be a variety of answers from different ages and genders.
  • 6. Paper based example I carried out paper based research by printing off my questionnaire and handing it out to others. I gave my questionnaire to both sexes so I would get a variety of results.
  • 7. Online feedback This example is of someone from the age range of 1020, therefore, differentiat ing to the results that I gained from the example of the paper based questionnaire.
  • 8. Paper based feedback This example of my paper based feedback was gained from someone of the age range ‘older’, meaning that they where older then 50, which would immediately make me think that they knew what the term social realism meant, however, that was not the case.
  • 9. How my research helps me answer questions... • My research helps me to answer the two evaluation questions as it gives me a wider variety of feedback to provide me with the knowledge to help me have a better understanding of what my target demographic are most interested in.
  • 10. What gender are you? Genders Male Female
  • 11. What age category do you fall under? Age (10-20) (21-30) (31-40) (41-50) Older
  • 12. Do you enjoy watching films? Enjoy watching films yes no sometimes
  • 13. What is your favourite genre of film? Genre of film SciFi Horror Romantic Comedy Socail Realism Other
  • 14. How regularly do you watch films? Watching films once a week more than once a week once a month more than once a month more
  • 15. How often do you buy DVD’s? Buying DVD's once a week more than once a week once a month more than once a month more
  • 16. How often do you go to the cinema? Cinema once a week more than once a week once a month more than once a month more
  • 17. How do you consume the films you watch mostly? Comsuming films DVD cinema online downloads illegally other
  • 18. Have you heard of the term ‘Social Realism’ before? heard 'social realism' yes no
  • 19. Do you know what the term ‘social realism’ means? Social realism' means yes no
  • 20. Have you ever watched a social realism film? Social realsim film yes no (as don't know the meaning)
  • 21. Analysis of data... • From my results I can see that the older generation have the tendency to have more knowledge on the subject of social realism, where as the younger generation do not. • I can also see that I shall have to reconsider some possible ideas for my final piece to suitor my target demographic.