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Quest analysis

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The document describes the QUEST analysis technique, a four-step process for environmental scanning and strategy planning. The four steps are: 1) strategists observe events and trends, 2) they identify important issues that could affect the organization, 3) they prepare a report summarizing the issues, implications, and 3-5 scenarios, and 4) strategists review the report and scenarios to identify feasible strategic options.

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QUEST ANALYSIS

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INTRODUCTION B. Nanus proposed QUEST. It is a four-step process that uses scenario writing for environmental scanning. Following are the four steps involved in this technique:  Strategy planners first observe the events and trends of the organization.  Then, from that observation they broadly consider important issues, which may affect the organization, using environment appraisal.  Summarizing these issues, their effects and different scenarios to show the implementation of these strategies, creates a report.  In the last step, the planners who decide the feasibility of the suggested strategy that is beneficial for the organization review reports and scenarios.

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1. Internal strategists will observe and identify the major events and trends in the Industry 2. Speculate on a wide range of important ISSUES that might affect the future of their organization 3. Preparing a report summarizing the major issues and their implications and 3-5 scenarios incorporating the major themes of their discussion. 4. Report and scenarios are reviewed by a group of strategists who identify feasible strategic options to deal with the evolving environment.

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 After the environmental scanning process is complete, the strategists start to appraise the environment - called environmental appraisal. It is structured by the preparation of the environmental threats and opportunities profile (ETOP), which involves dividing the environment into different sectors and then analyzing the impact of each sector on the organization .

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Quest analysis

  • 2. INTRODUCTION B. Nanus proposed QUEST. It is a four-step process that uses scenario writing for environmental scanning. Following are the four steps involved in this technique:  Strategy planners first observe the events and trends of the organization.  Then, from that observation they broadly consider important issues, which may affect the organization, using environment appraisal.  Summarizing these issues, their effects and different scenarios to show the implementation of these strategies, creates a report.  In the last step, the planners who decide the feasibility of the suggested strategy that is beneficial for the organization review reports and scenarios.
  • 3. 1. Internal strategists will observe and identify the major events and trends in the Industry 2. Speculate on a wide range of important ISSUES that might affect the future of their organization 3. Preparing a report summarizing the major issues and their implications and 3-5 scenarios incorporating the major themes of their discussion. 4. Report and scenarios are reviewed by a group of strategists who identify feasible strategic options to deal with the evolving environment.
  • 4.  After the environmental scanning process is complete, the strategists start to appraise the environment - called environmental appraisal. It is structured by the preparation of the environmental threats and opportunities profile (ETOP), which involves dividing the environment into different sectors and then analyzing the impact of each sector on the organization .