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Question 3

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Megan Powell

The document discusses feedback received from audiences on various film marketing materials created by the student. For a poster, audiences suggested making the title and billing block smaller. A magazine cover was confusing because the main character was holding a mask; audiences preferred a larger image with fewer article teasers. A trailer effectively conveyed the psychological thriller genre and key scenes; audiences understood the narrative and said they would see the film. Overall, the document concludes the audience feedback was valuable for improving the marketing materials and ensuring they appealed to target viewers.

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QUESTION 3: WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
QUESTIONNAIRE BEFORE PRODUCTION Whilst we were still developing our film plot I created a questionnaire in which we would ask 10 people to complete it to find out further information about our target audience. This then meant that we would see how many people would like the plot that we had come up with which gave us an idea of if we needed to change anything. The results were that over half of the responders had said that they would like watch the film with our plot.
FILM POSTER FEEDBACK When drafting my poster I had feedback from my target audience where as a group they decided as a whole I was a level 3 which was a B/C. The improvements suggested was that the billing block was too big and so was the title. There was also suggestion of a new tag line. With these changes made improved my poster, it is important to listen to your target audience as they give advice on what they would actually want to see and therefore receiving target audience feedback is essential. When out group did the focus group all the audience members said that my poster was a psychological thriller and all of the audience said that my poster represented the trailer well due to the image that I had chosen on the imaginary friend and Morgan in the mirror with the point of view shot of Morgan. The feedback I received for my poster was positive and overall I learnt that I had represented the trailer and genre well Final Poster
FILM MAGAZINE COVER FEEDBACK In the focus group some of the audience said that my image was confusing because the main character was holding the mask in his hand which could suggests that they are trying to hide something. They also said that it did represent the genre of psychological thriller “in the sense that you put on a mask to hide your self” but they said it did not represent the trailer that well. They also said that the sell lines took up too much focus rather than it being fully on the picture. Therefore when reflecting on these comments I decided to make the image a lot larger and reduce the amount of sell lines on the page. By doing this I could see a huge difference in the product and I feel that I have improved it. Therefore the audience feedback that I received was very important and I learnt that they were more interested in the image on the cover rather than the other stories which Magazine shown at focus group Final magazine cover
TRAILER FEEDBACK As a group we received positive feedback from the film trailer, after speaking to the group as a whole they agreed that the genre of the trailer was psychological thriller, one person said “because of the constant presence following him but he cant do anything about it”. The audience has said that the key scenes that they thought from the trailer was the psychiatrist scene and the scene in the car where the female bully is ringing her friend as a form of comfort because Morgan is following her. Overall the feedback we received for the trailer was good, this meant that from the audience feedback we learnt that our trailer was quite successful due to the narrative being clear and the genre being clear along with key scenes which the audience had suggested and that when asked if they would see this film in the cinema more than half of them said yes which shows that we were successful. The improvements that were suggested was to make the non-diegetic music quieter when there was dialogue within the trailer.
FOCUS GROUP QUESTIONNAIRE FEEDBACK The most important questions that we wanted feedback on was what the audience thought the genre of the trailer was where 50% of the responders answered psychological thriller which was positive as it showed that our trailer had elements of this and therefore we were successful in portraying the genre. One person said they thought this because of the “constant battle in his head”. 100% of the responders said that they would watch this film in the cinema which was also positive. It was also evident that all responders understood what the trailer was trying to represent where one person said that it represented “a boy who is tormented by his peers who is then assisted by an entity to help take revenge on those who did him wrong” The most significant scene the audience said was the psychiatrist scene where it is shown how Morgan is
CONCLUSION Audience feedback has been very valuable to my group in the process of creating our film trailer, film magazine and film poster. I constantly referred back to my target audience to ensure that I was creating a product in which they would like which helped me to understand what they wanted. I used the criticism from the focus group to improve my products and I feel that overall my products are successful.

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Question 3

  • 1. QUESTION 3: WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
  • 2. QUESTIONNAIRE BEFORE PRODUCTION Whilst we were still developing our film plot I created a questionnaire in which we would ask 10 people to complete it to find out further information about our target audience. This then meant that we would see how many people would like the plot that we had come up with which gave us an idea of if we needed to change anything. The results were that over half of the responders had said that they would like watch the film with our plot.
  • 3. FILM POSTER FEEDBACK When drafting my poster I had feedback from my target audience where as a group they decided as a whole I was a level 3 which was a B/C. The improvements suggested was that the billing block was too big and so was the title. There was also suggestion of a new tag line. With these changes made improved my poster, it is important to listen to your target audience as they give advice on what they would actually want to see and therefore receiving target audience feedback is essential. When out group did the focus group all the audience members said that my poster was a psychological thriller and all of the audience said that my poster represented the trailer well due to the image that I had chosen on the imaginary friend and Morgan in the mirror with the point of view shot of Morgan. The feedback I received for my poster was positive and overall I learnt that I had represented the trailer and genre well Final Poster
  • 4. FILM MAGAZINE COVER FEEDBACK In the focus group some of the audience said that my image was confusing because the main character was holding the mask in his hand which could suggests that they are trying to hide something. They also said that it did represent the genre of psychological thriller “in the sense that you put on a mask to hide your self” but they said it did not represent the trailer that well. They also said that the sell lines took up too much focus rather than it being fully on the picture. Therefore when reflecting on these comments I decided to make the image a lot larger and reduce the amount of sell lines on the page. By doing this I could see a huge difference in the product and I feel that I have improved it. Therefore the audience feedback that I received was very important and I learnt that they were more interested in the image on the cover rather than the other stories which Magazine shown at focus group Final magazine cover
  • 5. TRAILER FEEDBACK As a group we received positive feedback from the film trailer, after speaking to the group as a whole they agreed that the genre of the trailer was psychological thriller, one person said “because of the constant presence following him but he cant do anything about it”. The audience has said that the key scenes that they thought from the trailer was the psychiatrist scene and the scene in the car where the female bully is ringing her friend as a form of comfort because Morgan is following her. Overall the feedback we received for the trailer was good, this meant that from the audience feedback we learnt that our trailer was quite successful due to the narrative being clear and the genre being clear along with key scenes which the audience had suggested and that when asked if they would see this film in the cinema more than half of them said yes which shows that we were successful. The improvements that were suggested was to make the non-diegetic music quieter when there was dialogue within the trailer.
  • 6. FOCUS GROUP QUESTIONNAIRE FEEDBACK The most important questions that we wanted feedback on was what the audience thought the genre of the trailer was where 50% of the responders answered psychological thriller which was positive as it showed that our trailer had elements of this and therefore we were successful in portraying the genre. One person said they thought this because of the “constant battle in his head”. 100% of the responders said that they would watch this film in the cinema which was also positive. It was also evident that all responders understood what the trailer was trying to represent where one person said that it represented “a boy who is tormented by his peers who is then assisted by an entity to help take revenge on those who did him wrong” The most significant scene the audience said was the psychiatrist scene where it is shown how Morgan is
  • 7. CONCLUSION Audience feedback has been very valuable to my group in the process of creating our film trailer, film magazine and film poster. I constantly referred back to my target audience to ensure that I was creating a product in which they would like which helped me to understand what they wanted. I used the criticism from the focus group to improve my products and I feel that overall my products are successful.